| Organic food consumption in Europe: International segmentation based on value system differences SR De Maya, I López-López, JL Munuera Ecological Economics 70 (10), 1767-1775, 2011 | 171 | 2011 |
| Explaining website effectiveness: The hedonic–utilitarian dual mediation hypothesis I López, S Ruiz Electronic Commerce Research and Applications 10 (1), 49-58, 2011 | 109 | 2011 |
| When sharing consumption emotions with strangers is more satisfying than sharing them with friends I López-López, S Ruiz-de-Maya, L Warlop Journal of Service Research 17 (4), 475-488, 2014 | 65 | 2014 |
| Is a most helpful eWOM review really helpful? The impact of conflicting aggregate valence and consumer’s goals on product attitude I López-López, JF Parra Internet Research, 2016 | 48 | 2016 |
| The impact of congruence between the CSR activity and the company's core business on consumer response to CSR JV García-Jiménez, S Ruiz-de-Maya, I López-López Spanish Journal of Marketing-ESIC 21, 26-38, 2017 | 44 | 2017 |
| I Will Do It If I Enjoy It! The Moderating Effect of Seeking Sensory Pleasure When Exposed to Participatory CSR Campaigns SR de Maya, R Lardín-Zambudio, I López-López Frontiers in psychology 6, 2016 | 25 | 2016 |
| Marketing en redes sociales M Sicilia, M Palazón, I López, M López ESIC Editorial, 2021 | 21 | 2021 |
| When hedonic products help regulate my mood I López López, S Ruiz de Maya Marketing Letters 23 (3), 701-717, 2012 | 20 | 2012 |
| Sharing co-creation experiences contributes to consumer satisfaction RA López, SR de Maya, IL López Online Information Review, 2017 | 17 | 2017 |
| Las respuestas cognitivas y emocionales del consumidor como determinantes de la eficacia del sitio web L López, S Ruiz Revista Española de Investigación de Marketing 12 (1), 43-63, 2008 | 14 | 2008 |
| Metodología del diseño experimental SR de Maya, IL López Métodos de investigación social y de la empresa, 485-502, 2013 | 13 | 2013 |
| How harmful are online firestorms for brands? E Delgado-Ballester, I López-López, AB Palazón Spanish Journal of Marketing-ESIC 24 (1), 133-151, 2020 | 8* | 2020 |
| Higher Education Institutions as a Transformation Platform under the Sustainable Development Goals Framework ARB Inés López-López, Marcos Bote, Longinos Marín-Rives European Journal of Sustainable Development 8 (3), 306-312, 2019 | 8 | 2019 |
| Metodología del diseño experimental S Ruiz, I López Universidad de Murcia, 2013 | 7 | 2013 |
| The role of e-WOM in international communication S Ruiz, M Sicilia, I López, M López Handbook of research on international advertising, 2012 | 6 | 2012 |
| Cómo medir emociones y pensamientos en los estudios sobre el comportamiento de los consumidores IL López, SR de Maya, MS Piñero Investigación y marketing, 67-74, 2007 | 4 | 2007 |
| Why do people initiate an online firestorm? the role of sadness, anger, and dislike E Delgado-Ballester, I López-López, A Bernal-Palazón International Journal of Electronic Commerce 25 (3), 313-337, 2021 | 3 | 2021 |
| El efecto de compartir las emociones en el comportamiento del consumidor IL López Universidad de Murcia, 2010 | 2 | 2010 |
| Las características de la relación individuo-entorno como determinantes de la eficacia del sitio web IL López, S Ruiz Esic market, 147-188, 2008 | 2 | 2008 |
| Why should you respond to customer complaints on a personal level? The silent observer's perspective I López-López, M Palazón, JA Sánchez-Martínez Journal of Research in Interactive Marketing, 2021 | 1 | 2021 |
Salvador Ruiz de MayaProfessor of Marketing. Catedrático de Universidad. University of MurciaVerified email at um.es
