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Lars Bergkvist
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The predictive validity of multiple-item versus single-item measures of the same constructs
L Bergkvist, JR Rossiter
Journal of Marketing Research 44 (2), 175-184, 2007
33512007
Two studies of consequences and actionable antecedents of brand love
L Bergkvist, T Bech-Larsen
Journal of brand management 17 (7), 504-518, 2010
9032010
Celebrity endorsements: a literature review and research agenda
L Bergkvist, KQ Zhou
International Journal of Advertising 35 (4), 642-663, 2016
6542016
Tailor-made single-item measures of doubly concrete constructs
L Bergkvist, JR Rossiter
International Journal of Advertising 28 (4), 607-621, 2009
2982009
Appropriate use of single-item measures is here to stay
L Bergkvist
Marketing Letters 26 (3), 245-255, 2015
2862015
A new model of how celebrity endorsements work: attitude toward the endorsement as a mediator of celebrity source and endorsement effects
L Bergkvist, H Hjalmarson, AW Mägi
International Journal of Advertising 35 (2), 171-184, 2016
2792016
The role of ad likability in predicting an ad's campaign performance
L Bergkvist, JR Rossiter
Journal of advertising 37 (2), 85-98, 2008
1182008
The Flipside of the Sponsorship Coin: do you still buy the beer when the brewer underwrites a rival team?
L Bergkvist
Journal of Advertising Research, 65-73, 2012
1092012
Cause-related marketing persuasion research: an integrated framework and directions for further research
L Bergkvist, KQ Zhou
International Journal of Advertising 38 (1), 5-25, 2019
992019
The Brand Communication Effects of Using a Headline to Prompt the Key Benefit in Ads with Pictorial Metaphors
L Bergkvist, D Eiderbäck, M Palombo
Journal of Advertising 41 (2), 67-76, 2012
982012
Marketing Communications: Objectives, Strategy, Tactics
JR Rossiter, L Percy, L Bergkvist
SAGE, 2018
772018
Construct measurement in advertising research
L Bergkvist, T Langner
Journal of Advertising 46 (1), 129-140, 2017
722017
Leveraged marketing communications: a framework for explaining the effects of secondary brand associations
L Bergkvist, CR Taylor
AMS Review 6 (3-4), 157-175, 2016
522016
The Importance of Choosing One Good Item for Single-Item Measures of Attitude towards the Ad and Attitude towards the Brand and Its Generalization to All Measures
JR Rossiter, L Bergkvist
Transfer: Werbeforschung & Praxis 55 (2), 8-18, 2009
522009
The dynamic nature of marketing constructs
L Bergkvist, M Eisend
Journal of the Academy of Marketing Science 49 (3), 521-541, 2021
412021
The nature of doubly concrete constructs and how to identify them
L Bergkvist
Journal of Business Research 69 (9), 3427-3429, 2016
392016
Celebrity trait transference: when brands pick up endorsers' personality traits
L Bergkvist
International Journal of Advertising 36 (5), 663-681, 2017
382017
Perspectives: Four steps toward more valid and comparable self-report measures in advertising research
L Bergkvist, T Langner
International Journal of Advertising 39 (5), 738-755, 2020
352020
The role of confidence in attitude–intention and beliefs–attitude relationships
L Bergkvist
International Journal of Advertising 28 (5), 863-880, 2009
352009
Brand personality inference: The moderating role of product meaning
D Kum, L Bergkvist, YH Lee, SM Leong
Journal of Marketing Management 28 (11-12), 1291-1304, 2012
302012
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