Следене
Priya Raghubir
Priya Raghubir
Dean Abraham L. Gitlow Professor of Business, Stern School of Business, New York University
Потвърден имейл адрес: stern.nyu.edu - Начална страница
Заглавие
Позовавания
Позовавания
Година
Customer experience management in retailing: understanding the buying process
NM Puccinelli, RC Goodstein, D Grewal, R Price, P Raghubir, D Stewart
Journal of retailing 85 (1), 15-30, 2009
16342009
Vital dimensions in volume perception: Can the eye fool the stomach?
P Raghubir, A Krishna
Journal of Marketing research 36 (3), 313-326, 1999
6111999
Framing the deal: The role of restrictions in accentuating deal value
JJ Inman, AC Peter, P Raghubir
Journal of Consumer research 24 (1), 68-79, 1997
6101997
When do price promotions affect pretrial brand evaluations?
P Raghubir, K Corfman
Journal of Marketing research 36 (2), 211-222, 1999
5431999
Monopoly money: the effect of payment coupling and form on spending behavior.
P Raghubir, J Srivastava
Journal of experimental psychology: Applied 14 (3), 213, 2008
4702008
Ratios in proportion: what should the shape of the package be?
P Raghubir, EA Greenleaf
Journal of Marketing 70 (2), 95-107, 2006
4132006
Non-conscious influences on consumer choice
GJ Fitzsimons, JW Hutchinson, P Williams, JW Alba, TL Chartrand, ...
Marketing Letters 13, 269-279, 2002
3722002
Behavioral frequency judgments: An accessibility-diagnosticity framework
G Menon, P Raghubir, N Schwarz
Journal of Consumer Research 22 (2), 212-228, 1995
3551995
Effect of face value on product valuation in foreign currencies
P Raghubir, J Srivastava
Journal of Consumer Research 29 (3), 335-347, 2002
3352002
Ease-of-retrieval as an automatic input in judgments: a mere-accessibility framework?
G Menon, P Raghubir
Journal of Consumer Research 30 (2), 230-243, 2003
2982003
Pizzas: π or square? Psychophysical biases in area comparisons
RE Krider, P Raghubir, A Krishna
Marketing Science 20 (4), 405-425, 2001
2872001
Free gift with purchase: promoting or discounting the brand?
P Raghubir
Journal of consumer psychology 14 (1-2), 181-186, 2004
2842004
The three faces of consumer promotions
P Raghubir, JJ Inman, H Grande
California Management Review 46 (4), 23-42, 2004
2662004
AIDS and me, never the twain shall meet: The effects of information accessibility on judgments of risk and advertising effectiveness
P Raghubir, G Menon
Journal of Consumer Research 25 (1), 52-63, 1998
2611998
Coupon value: a signal for price?
P Raghubir
Journal of Marketing Research 35 (3), 316-324, 1998
2301998
Position-based beliefs: The center-stage effect
A Valenzuela, P Raghubir
Journal of Consumer Psychology 19 (2), 185-196, 2009
2122009
Can bottles speak volumes? The effect of package shape on how much to buy
S Yang, P Raghubir
Journal of Retailing 81 (4), 269-281, 2005
2082005
The denomination effect
P Raghubir, J Srivastava
Journal of Consumer Research 36 (4), 701-713, 2009
1882009
Coupons in context: discounting prices or decreasing profits?
P Raghubir
Journal of retailing 80 (1), 1-12, 2004
1572004
Memory-based store price judgments: the role of knowledge and shopping experience
C Ofir, P Raghubir, G Brosh, KB Monroe, A Heiman
Journal of Retailing 84 (4), 414-423, 2008
1532008
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Статии 1–20