Ana Isabel Rodriguez escudero
Ana Isabel Rodriguez escudero
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Cited by
Cited by
Estrategias de Marketing–un enfoque basado en el proceso de dirección
MAJ Luis, ERA Isabel
ESIC editorial, 2007
Customer Involvement in New Service Development: An Examination of Antecedents and Outcomes*
P Carbonell, AI Rodríguez‐Escudero, D Pujari
Journal of product innovation management 26 (5), 536-550, 2009
The effect of market orientation on innovation speed and new product performance
P Carbonell, AI Rodriguez Escudero
Journal of Business & Industrial Marketing 25 (7), 501-513, 2010
Estrategias de marketing
JLM Alemán, AIR Escudero
ESIC Editorial, 2012
Estrategias de marketing: un enfoque basado en el proceso de dirección
JLM Alemán, AIR Escudero
ESIC editorial, 2007
Criteria employed for go/no-go decisions when developing successful highly innovative products
P Carbonell-Foulquié, JL Munuera-Alemán, AI Rodrıguez-Escudero
Industrial Marketing Management 33 (4), 307-316, 2004
Speed or quality? How the order of market entry influences the relationship between market orientation and new product performance
J Rodríguez-Pinto, P Carbonell, AI Rodríguez-Escudero
International Journal of Research in Marketing 28 (2), 145-154, 2011
Relationships among team's organizational context, innovation speed, and technological uncertainty: An empirical analysis
P Carbonell, AI Rodríguez-Escudero
Journal of Engineering and Technology Management 26 (1-2), 28-45, 2009
The effect of entrepreneurship education programmes on satisfaction with innovation behaviour and performance
NM Cruz, AI Rodriguez Escudero, J Hernangomez Barahona, ...
Journal of European Industrial Training 33 (3), 198-214, 2009
Performance effects of involving lead users and close customers in new service development
P Carbonell, AI Rodriguez-Escudero, D Pujari
Journal of Services Marketing 26 (7), 497-509, 2012
Order, positioning, scope and outcomes of market entry
J Rodríguez-Pinto, AI Rodríguez-Escudero, J Gutiérrez-Cillán
Industrial Marketing Management 37 (2), 154-166, 2008
Influence of affective traits on entrepreneur's goals and satisfaction
JB Delgado‐García, AI Rodríguez‐Escudero, N Martín‐Cruz
Journal of Small Business Management 50 (3), 408-428, 2012
Technology newness and impact of go/no-go criteria on new product success
P Carbonell, AIR Escudero, JLM Aleman
Marketing Letters 15 (2-3), 81-97, 2004
Análisis de la formación y la experiencia laboral como determinantes del espíritu emprendedor de los estudiantes universitarios
NM Cruz, JJH Barahona, AIR Escudero
RAE: Revista Asturiana de Economía, 131-145, 2005
Antecedents and consequences of using information from customers involved in new service development
P Carbonell, AI Rodriguez-Escudero
Journal of Business & Industrial Marketing 29 (2), 112-122, 2014
Management control, role expectations and job satisfaction of new product development teams: The moderating effect of participative decision-making
P Carbonell, AI Rodriguez-Escudero
Industrial Marketing Management 42 (2), 248-259, 2013
Positive and Negative Effects of Team Stressors on Job Satisfaction and New Product Performance*
AI Rodríguez‐Escudero, P Carbonell, JL Munuera‐Aleman
Journal of Product Innovation Management 27 (6), 856-868, 2010
Order and scale of market entry, firm resources, and performance
J Rodriguez-Pinto, J Gutiérrez-Cillán, AI Rodríguez-Escudero
European Journal of Marketing 41 (5/6), 590-607, 2007
Estrategias de marketing: de la teoría a la práctica
JLM Alemán
Esic Editorial, 2006
The individual and joint effects of process control and process-based rewards on new product performance and job satisfaction
P Carbonell, AI Rodríguez-Escudero
BRQ Business Research Quarterly 19 (1), 26-39, 2016
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