| Sustainability advertising: literature review and framework for future research S Rathee, T Milfeld International Journal of Advertising, 2023 | 27 | 2023 |
| Examining the Presence of Gender Bias in Customer Reviews Using Word Embedding A Mishra, H Mishra, S Rathee Available at SSRN 3327404, 2018 | 17 | 2018 |
| The Role of Conspicuity: Impact of Social Influencers on Purchase Decisions of Luxury Consumers A Pangarkar, S Rathee International Journal of Advertising, 2022 | 14 | 2022 |
| So fun! How fun brand names affect forgiveness of hedonic and utilitarian products S Rathee, T Masters, GF Yu-Buck Journal of Business Research, 2021 | 14 | 2021 |
| The Effect of Letter versus Number Cues on Distance Perception S Rathee Journal of Consumer Psychology, 2021 | 5 | 2021 |
| Algorithms propagate gender bias in the marketplace—with consumers’ cooperation S Rathee, S Banker, A Mishra, H Mishra Journal of Consumer Psychology 33 (4), 621-631, 2023 | 4 | 2023 |
| Introduction to the special issue on the role of sustainability in advertising S Rathee International Journal of Advertising 43 (1), 1-6, 2024 | 3 | 2024 |
| The impact of self-identification with global consumer culture on ewom generation: a test of global consumer culture theory R Taylor, R Mahadi, S Rathee, S Zamani Journal of Marketing Communications, 2023 | 2 | 2023 |
| It is not just a name: Effects of proper name for high‐quality versus low‐quality brands S Rathee, GF Yu‐Buck, A Gupta Psychology & Marketing 40 (7), 1388-1404, 2023 | 1 | 2023 |
| Influencer advertising on social media: Impact on purchase decisions of luxury fashion brands A Pangarkar, S Rathee Global Fashion Management Conference, 37-41, 2021 | 1 | 2021 |
| Brand names, numbers and forgiveness: The Leet effect S Rathee, T Masters, FY Buck ASIA-PACIFIC CONFERENCE, 19, 2019 | 1 | 2019 |
| The appeal of blurred imagery: Enhancing advertising and brand attitudes for luxury goods S Rathee, CR Taylor, A Gupta Journal of Business Research 182, 114795, 2024 | | 2024 |
| Alphanumeric vs. Numeric Token Systems and the Healthcare Experience: Field Evidence from Healthcare Delivery in India S Rathee, K Narula, A Mishra, H Mishra Management Science, 2022 | | 2022 |
| Special Sessions R Boghrati, S Rathee, S Banker, A Mishra, H Mishra, R Pogacar, ... Advances in Consumer Research 49, 2021 | | 2021 |
| Language and Gender J Berger, R Boghrati, S Rathee, R Pogacar, A Mecit ACR North American Advances, 2021 | | 2021 |
| The Perils of Leading a Democracy S Rathee, H Mishra, A Mishra The International Journal of Aging and Human Development, 0091415020912932, 2020 | | 2020 |
| Altruism Is Sacrifice: Influence of Virtue versus Vice Framing on Donations and Subsequent Indulgent Choices S Rathee The University of Utah, 2020 | | 2020 |
| New directions in hedonic and utilitarian consumption C Pond, U Khan, R Dhar, GN Tonietto, SA Malkoc, SM Nowlis, Z Jiang, ... Advances in Consumer Research 47, 2019 | | 2019 |
| Influence of Hedonic Versus Utilitarian Framing on Donation Behavior S Rathee, A Mishra, H Mishra ACR North American Advances, 2019 | | 2019 |
| The Influence of Vague and Precise Waiting Information on Perception of Wait Time: a Field Study in Healthcare Field S Rathee, A Mishra, H Mishra ACR Asia-Pacific Advances, 2018 | | 2018 |
Himanshu MishraDavid Eccles Professor of Marketing, University of UtahVerified email at utah.edu
