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Shelly Rathee
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Year
Examining the presence of gender bias in customer reviews using word embedding
A Mishra, H Mishra, S Rathee
arXiv preprint arXiv:1902.00496, 2019
142019
Examining the Presence of Gender Bias in Customer Reviews Using Word Embedding
A Mishra, H Mishra, S Rathee
Available at SSRN 3327404, 2018
142018
Sustainability advertising: literature review and framework for future research
S Rathee, T Milfeld
International Journal of Advertising, 2023
112023
So fun! How fun brand names affect forgiveness of hedonic and utilitarian products
S Rathee, T Masters, GF Yu-Buck
Journal of Business Research, 2021
92021
The Role of Conspicuity: Impact of Social Influencers on Purchase Decisions of Luxury Consumers
A Pangarkar, S Rathee
International Journal of Advertising, 2022
72022
The Effect of Letter versus Number Cues on Distance Perception
S Rathee
Journal of Consumer Psychology, 2021
42021
Algorithms propagate gender bias in the marketplace—with consumers’ cooperation
S Rathee, S Banker, A Mishra, H Mishra
Journal of Consumer Psychology 33 (4), 621-631, 2023
22023
Introduction to the special issue on the role of sustainability in advertising
S Rathee
International Journal of Advertising 43 (1), 1-6, 2024
12024
It is not just a name: Effects of proper name for high‐quality versus low‐quality brands
S Rathee, GF Yu‐Buck, A Gupta
Psychology & Marketing, 2023
12023
The impact of self-identification with global consumer culture on ewom generation: a test of global consumer culture theory
R Taylor, R Mahadi, S Rathee, S Zamani
Journal of Marketing Communications, 2023
12023
INFLUENCER ADVERTISING ON SOCIAL MEDIA: IMPACT ON PURCHASE DECISIONS OF LUXURY FASHION BRANDS
A Pangarkar, S Rathee
2021 GFMC/KSMS International Conference, 37-41, 2021
12021
Influence of Hedonic Versus Utilitarian Framing on Donation Behavior
S Rathee, A Mishra, H Mishra
ACR North American Advances, 2019
12019
Brand names, numbers and forgiveness: The Leet effect
S Rathee, T Masters, F Yu Buck
ACR Asia-Pacific Advances, 2018
12018
Alphanumeric vs. Numeric Token Systems and the Healthcare Experience: Field Evidence from Healthcare Delivery in India
S Rathee, K Narula, A Mishra, H Mishra
Management Science, 2022
2022
Language and Gender
J Berger, R Boghrati, S Rathee, R Pogacar, A Mecit
ACR North American Advances, 2021
2021
The Perils of Leading a Democracy
S Rathee, H Mishra, A Mishra
The International Journal of Aging and Human Development, 0091415020912932, 2020
2020
Altruism Is Sacrifice: Influence of Virtue versus Vice Framing on Donations and Subsequent Indulgent Choices
S Rathee
The University of Utah, 2020
2020
The Influence of Vague and Precise Waiting Information on Perception of Wait Time: a Field Study in Healthcare Field
S Rathee, A Mishra, H Mishra
ACR Asia-Pacific Advances, 2018
2018
Customers' Magnitude Perception For Letters Versus Numbers
S Rathee, A Mishra, H Mishra
ACR North American Advances, 2017
2017
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Articles 1–19