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Jean Pfiffelmann
Jean Pfiffelmann
EM Strasbourg Business School
Verified email at em-strasbourg.eu - Homepage
Title
Cited by
Cited by
Year
Personalized advertisements with integration of names and photographs: An eye-tracking experiment
J Pfiffelmann, N Dens, S Soulez
Journal of Business Research 111, 196-207, 2020
1022020
Understanding Personalized Recruitment Ads’ Effectiveness: The Role of Personalization Type and Message Involvement
J Pfiffelmann, A Pfeuffer
Journal of Interactive Advertising, 2022
52022
Campagnes publicitaires de recrutement sur Facebook et LinkedIn: à quel niveau de personnalisation vaut-il mieux recourir?
J Pfiffelmann
Décisions Marketing 99, 17-36, 2020
52020
Persuasive effect of potential employees' names and photographs in a recruitment advertisement
J Pfiffelmann, S Soulez
Canadian Journal of Administrative Sciences/Revue Canadienne des Sciences de …, 2021
42021
Unique… like everyone else: Effects and mechanisms of personalization appeals in recruitment advertising
J Pfiffelmann, A Pfeuffer, N Dens, S Soulez
International Journal of Advertising, 2023
22023
Personalization effects in recruitment advertising: the mediating role of considerateness
J Pfiffelmann, N Dens, S Soulez
Proceedings of the 2019 American Academy of Advertising Annual Conference …, 2019
22019
This job offer suits me! The influence of tailored job advertisement strategies on job-pursuit intention
J Pfiffelmann, S Soulez
Proceedings of the 47th EMAC Annual Conference, Glasgow, UK., 2018
22018
The effect of green employer labels in recruitment advertising on visual attention and employer attractiveness
J Pfiffelmann, C Guillot-Soulez, S Soulez, P de Pelsmacker
40ème congrès de l'AFM, 2024
2024
L'effet persuasif de l'intégration du prénom et de la photographie d'employés potentiels dans une publicité de recrutement
J Pfiffelmann, S Soulez
Canadian Journal of Administrative Sciences/Revue Canadienne des Sciences de …, 2021
2021
Understanding personalized recruitment ads effectiveness: the role of personalization level and message involvement
J Pfiffelmann
Proceedings of the 2021 American Academy of Advertising Annual Conference, 2021
2021
Identification-based personalization effects in recruitment advertising| Theses. fr
J Pfiffelmann
Lyon, 2020
2020
Identification-based personalization effects in recruitment advertising
J Pfiffelmann
Université Jean Moulin Lyon 3, 2020
2020
Work in progress : Les publicités de recrutement personnalisées sont-elles persuasives ?
J Pfiffelmann
Actes de la 1ère Journée de Recherche sur le Marketing des Ressources …, 2019
2019
L’influence des stratégies d’annonces d’emploi sur mesure sur l’intention de cliquer: une approche par le modèle de probabilité d’élaboration
J Pfiffelmann, S Soulez
Actes du 34ème Congrès International de l'Association Française du Marketing …, 2018
2018
Talent attraction in global business through employer brand image
J Pfiffelmann
Challenges for Companies and Consumers on International Market, 52-77, 2018
2018
Maîtrise de la consommation d’énergie: l’impact de la fixation d’un objectif et du retour d’information
W Sabadie, J Pfiffelmann
Actes du 33ème Congrès International de l'Association Française du Marketing …, 2017
2017
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