| The rising tide of artificial intelligence and business automation: Developing an ethical framework SA Wright, AE Schultz Business Horizons 61 (6), 823-832, 2018 | 227 | 2018 |
| Attributes versus benefits: The role of construal levels and appeal type on the persuasiveness of marketing messages JMC Hernandez, SA Wright, F Ferminiano Rodrigues Journal of Advertising 44 (3), 243-253, 2015 | 153 | 2015 |
| Reinvestigating the endorser by product matchup hypothesis in advertising SA Wright Journal of Advertising 45 (1), 26-32, 2016 | 101 | 2016 |
| Construal-level mind-sets and the perceived validity of marketing claims S Wright, C Manolis, D Brown, X Guo, J Dinsmore, CYP Chiu, FR Kardes Marketing Letters 23, 253-261, 2012 | 75 | 2012 |
| If it tastes bad it must be good: Consumer naïve theories and the marketing placebo effect SA Wright, JM da Costa Hernandez, A Sundar, J Dinsmore, FR Kardes International Journal of Research in Marketing 30 (2), 197-198, 2013 | 66 | 2013 |
| The influence of repetitive health messages and sensitivity to fluency on the truth effect in advertising A Sundar, FR Kardes, SA Wright Journal of Advertising 44 (4), 375-387, 2015 | 44 | 2015 |
| Perceived privacy violation: Exploring the malleability of privacy expectations SA Wright, GX Xie Journal of Business Ethics 156, 123-140, 2019 | 40 | 2019 |
| Customers need to relate: The conditional warm glow effect of CSR on negative customer experiences S Alhouti, SA Wright, TL Baker Journal of Business Research 124, 240-253, 2021 | 28 | 2021 |
| How group loyalties shape ethical judgment and punishment preferences SA Wright, JB Dinsmore, JJ Kellaris Psychology & Marketing 30 (3), 203-210, 2013 | 26 | 2013 |
| Monetary vs. nonmonetary prices: Differences in product evaluations due to pricing strategies within mobile applications JB Dinsmore, RG Dugan, SA Wright Journal of Strategic Marketing 24 (3-4), 227-240, 2016 | 21 | 2016 |
| Responding to service failures with prevention framed donations S Alhouti, SA Wright, TL Baker Journal of Services Marketing 33 (5), 547-556, 2019 | 17 | 2019 |
| The importance of advertising skepticism for brand extension appeals JMC Hernandez, SA Wright, FM Affonso Psychology & Marketing 36 (7), 687-699, 2019 | 17 | 2019 |
| Mechanical Turk in consumer research: Perceptions and usage in marketing academia SA Wright, JK Goodman Handbook of research methods in consumer psychology, 338-357, 2019 | 16 | 2019 |
| Circumventing resistance to novel information: Piquing curiosity through strategic information revelation SA Wright, JJ Clarkson, FR Kardes Journal of Experimental Social Psychology 76, 81-87, 2018 | 14 | 2018 |
| MTurk and online panel research: The impact of COVID-19, bots, TikTok, and other contemporary developments JK Goodman, S Wright | 8 | 2022 |
| When time pressure counters the zero price effect JB Dinsmore, SA Wright, D Plotkina Journal of Consumer Marketing 38 (3), 399-350, 2021 | 7 | 2021 |
| The negative effect of low belonging on consumer responses to sustainable products AE Schultz, KP Newman, SA Wright Journal of Business Ethics 187 (3), 473-492, 2023 | 6 | 2023 |
| Too gritty to indulge: Grit and indulgent food choices SA Wright, AE Schultz Journal of Business Research 139, 173-183, 2022 | 5 | 2022 |
| Effects of Set Size, Scarcity, Packaging, and Taste on the Marketing Placebo Effect S Wright, JMC Hernandez, A Sundar, J Dinsmore, F Kardes Advances in Consumer Research 40, 917-919, 2012 | 5 | 2012 |
| Using construal-level theory to deter social desirability responding S Wright Advances in Consumer Research 40, 684-685, 2012 | 5 | 2012 |
Frank R. KardesProfessor of Marketing, University of CincinnatiПотвърден имейл адрес: uc.edu
