| The Cool Scent of Power: Effects of Ambient Scent on Consumer Preferences and Choice Behavior AV Madzharov, LG Block, M Morrin Journal of Marketing 79 (1), 83-96, 2015 | 304 | 2015 |
| Effects of product unit image on consumption of snack foods AV Madzharov, LG Block Journal of Consumer Psychology 20 (4), 398-409, 2010 | 214 | 2010 |
| Collaborative art: A transformational force within communities MG Bublitz, T Rank-Christman, L Cian, X Cortada, A Madzharov, ... Journal of the Association for Consumer Research 4 (4), 313-331, 2019 | 52 | 2019 |
| The impact of coffee-like scent on expectations and performance AV Madzharov, N Ye, M Morrin, LG Block Journal of Environmental Psychology, 2018 | 43 | 2018 |
| The halo effect of product color lightness on hedonic food consumption AV Madzharov, S Ramanathan, LG Block Journal of the Association for Consumer Research 1 (4), 579-591, 2016 | 39 | 2016 |
| Self-control and touch: When does direct versus indirect touch increase hedonic evaluations and consumption of food AV Madzharov Journal of Retailing 95 (4), 170-185, 2019 | 27 | 2019 |
| Scents research and its applications in tourism AV Madzharov Annals of Tourism Research 93, 103309, 2022 | 15 | 2022 |
| The Cool Scent of Power: Effects of Ambient Scent on Preferences and Choice Behavior A Madzharov, L Block, M Morrin Association for Consumer Research, 2014 | 2 | 2014 |
| The best of both worlds: Effects of product color brightness on hedonic food consumption AV Madzharov, S Ramanathan, LG Block ACR North American Advances, 2012 | 2 | 2012 |
| How the travel industry uses your sense of smell to enhance your holiday A Madzharov | | 2022 |
| Logo Image Effects on Consumer Perceptions of Packages. A Madzharov, LG Block Advances in Consumer Research 38, 2011 | | 2011 |
| Иновативно използване на сензорния маркетинг в индустрията на гостоприемството и туризма A Madzharov Туризмът-отвъд очакванията. Сборник юбилейна международна научна конференция …, 0 | | |
