Следене
Adriana Madzharov, Ph.D.
Adriana Madzharov, Ph.D.
Associate Professor, University of Bath
Потвърден имейл адрес: bath.ac.uk - Начална страница
Заглавие
Позовавания
Позовавания
Година
The Cool Scent of Power: Effects of Ambient Scent on Consumer Preferences and Choice Behavior
AV Madzharov, LG Block, M Morrin
Journal of Marketing 79 (1), 83-96, 2015
2712015
Effects of product unit image on consumption of snack foods
AV Madzharov, LG Block
Journal of Consumer Psychology 20 (4), 398-409, 2010
2012010
Collaborative art: A transformational force within communities
MG Bublitz, T Rank-Christman, L Cian, X Cortada, A Madzharov, ...
Journal of the Association for Consumer Research 4 (4), 313-331, 2019
352019
The impact of coffee-like scent on expectations and performance
AV Madzharov, N Ye, M Morrin, LG Block
Journal of Environmental Psychology, 2018
352018
The halo effect of product color lightness on hedonic food consumption
AV Madzharov, S Ramanathan, LG Block
Journal of the Association for Consumer Research 1 (4), 579-591, 2016
332016
Self-control and touch: when does direct versus indirect touch increase hedonic evaluations and consumption of food
AV Madzharov
Journal of Retailing 95 (4), 170-185, 2019
242019
Scents research and its applications in tourism
AV Madzharov
Annals of Tourism Research 93 (C), 2022
82022
Ngoc (Rita) To, and Claudia Townsend (2019),“Collaborative Art: A Transformational Force within Communities,”
MG Bublitz, T Rank-Christman, L Cian, X Cortada, A Madzharov, ...
Journal of the Association for Consumer Research 4 (4), 0
4
The Cool Scent of Power: Effects of Ambient Scent on Preferences and Choice Behavior
A Madzharov, L Block, M Morrin
Association for Consumer Research, 2014
22014
The best of both worlds: Effects of product color brightness on hedonic food consumption
AV Madzharov, S Ramanathan, LG Block
ACR North American Advances, 2012
22012
How the travel industry uses your sense of smell to enhance your holiday
A Madzharov
2022
Logo Image Effects on Consumer Perceptions of Packages
A Madzharov, LG Block
ACR North American Advances, 2011
2011
Иновативно използване на сензорния маркетинг в индустрията на гостоприемството и туризма
A Madzharov
Туризмът-отвъд очакванията. Сборник юбилейна международна научна конференция …, 0
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Статии 1–13