Следене
Ryan S. Elder
Ryan S. Elder
Professor of Marketing, Brigham Young University
Потвърден имейл адрес: byu.edu - Начална страница
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Позовавания
Позовавания
Година
The “Visual Depiction Effect” in Advertising: Facilitating Embodied Mental Simulation through Product Orientation
RS Elder, A Krishna
The Journal of Consumer Research, 2012
5502012
The effects of advertising copy on sensory thoughts and perceived taste
RS Elder, A Krishna
Journal of consumer research 36 (5), 748-756, 2010
4802010
Feminine to smell but masculine to touch? Multisensory congruence and its effect on the aesthetic experience
A Krishna, RS Elder, C Caldara
Journal of Consumer Psychology 20 (4), 410-418, 2010
4392010
This logo moves me: Dynamic imagery from static images
L Cian, A Krishna, RS Elder
Journal of Marketing Research 51 (2), 184-197, 2014
3912014
Satiation from sensory simulation: Evaluating foods decreases enjoyment of similar foods
JS Larson, JP Redden, RS Elder
Journal of Consumer Psychology 24 (2), 188-194, 2014
1682014
So close I can almost sense it: The interplay between sensory imagery and psychological distance
RS Elder, AE Schlosser, M Poor, L Xu
Journal of Consumer Research 44 (4), 877-894, 2017
1342017
A sign of things to come: Behavioral change through dynamic iconography
L Cian, A Krishna, RS Elder
Journal of Consumer Research 41 (6), 1426-1446, 2015
1262015
A review of sensory imagery for consumer psychology
RS Elder, A Krishna
Journal of Consumer Psychology 32 (2), 293-315, 2022
882022
A Sense of Things to Come
RS Elder, NZ Aydinoglu, V Barger, C Caldara, HE Chun, CJ Lee, GS Mohr, ...
Sensory marketing: research on the sensuality of products, 361, 2009
84*2009
The gist of gustation: an exploration of taste, food, and consumption
A Krishna, RS Elder
Sensory Marketing, 281-301, 2011
562011
A review of the cognitive and sensory cues impacting taste perceptions and consumption
A Krishna, RS Elder
Consumer Psychology Review 4 (1), 121-134, 2021
502021
The crunch effect: Food sound salience as a consumption monitoring cue
RS Elder, GS Mohr
Food quality and Preference 51, 39-46, 2016
412016
Dynamic by design: How incorporating dynamism in advertising affects evaluations
JA Mourey, RS Elder
Journal of the Association for Consumer Research 4 (4), 422-435, 2019
242019
Harmful effects of mental imagery and customer orientation during new product screening
ED DeRosia, RS Elder
Journal of Marketing Research 56 (4), 637-651, 2019
202019
Guilty displeasures: How imagined guilt dampens consumer enjoyment
RS Elder, GS Mohr
Appetite 150, 104641, 2020
172020
Cognition and sensory perception: The effects of advertising and mental simulation on the perceptual consumption experience
RS Elder
University of Michigan, 2011
62011
The Future is Fleeting: How Ephemeral Brand Messages Impact Viewing Behavior
A Krishna, R Elder, Y Sung
Advances in Consumer Research 48, 471-473, 2020
2020
The Impact of Implicit Rate of Change on Arousal and Subjective Ratings
J A Mourey, R Elder
ACR North American Advances, 2018
2018
Change is the Only Constant: Advertising, Design, and the Effects of Nonconscious Change
JA Mourey, RS Elder
The Psychology of Design, 264-274, 2015
2015
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Статии 1–19