Ryan S. Elder
Ryan S. Elder
Professor of Marketing, Brigham Young University
Потвърден имейл адрес: byu.edu - Начална страница
The “Visual Depiction Effect” in Advertising: Facilitating Embodied Mental Simulation through Product Orientation
RS Elder, A Krishna
The Journal of Consumer Research, 2012
The effects of advertising copy on sensory thoughts and perceived taste
RS Elder, A Krishna
Journal of consumer research 36 (5), 748-756, 2010
Feminine to smell but masculine to touch? Multisensory congruence and its effect on the aesthetic experience
A Krishna, RS Elder, C Caldara
Journal of Consumer Psychology 20 (4), 410-418, 2010
This logo moves me: Dynamic imagery from static images
L Cian, A Krishna, RS Elder
Journal of Marketing Research 51 (2), 184-197, 2014
Satiation from sensory simulation: Evaluating foods decreases enjoyment of similar foods
JS Larson, JP Redden, RS Elder
Journal of Consumer Psychology 24 (2), 188-194, 2014
So close I can almost sense it: The interplay between sensory imagery and psychological distance
RS Elder, AE Schlosser, M Poor, L Xu
Journal of Consumer Research 44 (4), 877-894, 2017
A sign of things to come: behavioral change through dynamic iconography
L Cian, A Krishna, RS Elder
Journal of Consumer Research 41 (6), 1426-1446, 2015
A Sense of Things to Come
RS Elder, NZ Aydinoglu, V Barger, C Caldara, HE Chun, CJ Lee, GS Mohr, ...
Sensory marketing: research on the sensuality of products, 361, 2009
A review of sensory imagery for consumer psychology
RS Elder, A Krishna
Journal of Consumer Psychology 32 (2), 293-315, 2022
18 The Gist of Gustation An Exploration of Taste, Food, and Consumption
A Krishna, RS Elder
Sensory marketing: Research on the sensuality of products, 65, 2011
The crunch effect: Food sound salience as a consumption monitoring cue
RS Elder, GS Mohr
Food quality and Preference 51, 39-46, 2016
A review of the cognitive and sensory cues impacting taste perceptions and consumption
A Krishna, RS Elder
Consumer Psychology Review 4 (1), 121-134, 2021
Dynamic by design: How incorporating dynamism in advertising affects evaluations
JA Mourey, RS Elder
Journal of the Association for Consumer Research 4 (4), 422-435, 2019
Harmful effects of mental imagery and customer orientation during new product screening
ED DeRosia, RS Elder
Journal of Marketing Research 56 (4), 637-651, 2019
Guilty displeasures: How imagined guilt dampens consumer enjoyment
RS Elder, GS Mohr
Appetite 150, 104641, 2020
Cognition and sensory perception: The effects of advertising and mental simulation on the perceptual consumption experience
RS Elder
University of Michigan, 2011
The Future Is Fleeting: How Ephemeral Brand Messages Impact Viewing Behavior
A Krishna, R Elder, Y Sung
ACR North American Advances, 2020
The Impact of Implicit Rate of Change on Arousal and Subjective Ratings
J A Mourey, R Elder
ACR North American Advances, 2018
Change is the Only Constant: Advertising, Design, and the Effects of Nonconscious Change
JA Mourey, RS Elder
The Psychology of Design, 264-274, 2015
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