Follow
Caleb H. Tse
Caleb H. Tse
Assistant Professor, Nanyang Business School, Nanyang Technological University
Verified email at ntu.edu.sg
Title
Cited by
Cited by
Year
Assessing celebrity endorsement effects in China: A consumer-celebrity relational approach
K Hung, KW Chan, CH Tse
Journal of Advertising Research 51 (4), 608-623, 2011
2932011
A multimediation model of learning by exporting: Analysis of export-induced productivity gains
CH Tse, L Yu, J Zhu
Journal of Management 43 (7), 2118-2146, 2017
742017
Advertising research in the post-WTO decade in China
K Hung, CH Tse, SYY Cheng
Journal of Advertising 41 (3), 121-146, 2012
532012
Bots vs. humans: how schema congruity, contingency-based interactivity, and sympathy influence consumer perceptions and patronage intentions
C Lou, H Kang, CH Tse
International Journal of Advertising 41 (4), 655-684, 2022
522022
Which model looks most like me? Explicating the impact of body image advertisements on female consumer well-being and consumption behaviour across brand categories
C Lou, CH Tse
International Journal of Advertising 40 (4), 602-628, 2020
402020
Highlighting effort versus talent in service employee performance: Customer attributions and responses
FF Leung, S Kim, CH Tse
Journal of Marketing 84 (3), 106-121, 2020
402020
R&D activities and innovation performance of MNE subsidiaries: The moderating effects of government support and entry mode
CH Tse, CKB Yim, E Yin, F Wan, H Jiao
Technological Forecasting and Social Change 166, 120603, 2021
332021
Unfolding China’s state-owned corporate empires and mitigating agency hazards: Effects of foreign investments and innovativeness
JJJ Zhu, CH Tse, X Li
Journal of World Business 54 (3), 191-212, 2019
262019
Social movements and international business activities of firms
L Tian, CH Tse, X Xiang, Y Li, Y Pan
Journal of International Business Studies 52 (6), 1200-1214, 2021
192021
Engaging Customer Cocreation in New Product Development Through Foreign Subsidiaries: Influences of Multinational Corporations’ Global Integration and Local Adaptation Mechanisms
FF Leung, CH Tse, CK Yim
Journal of International Marketing 28 (2), 59-80, 2020
192020
Digital platform attention and international sales: An attention-based view
J Li, Y Pan, Y Yang, CH Tse
Journal of International Business Studies 53 (8), 1817-1835, 2022
162022
“Average-sized” models do sell, but what about in East Asia? A cross-cultural investigation of US and Singaporean women
C Lou, CH Tse, MO Lwin
Journal of Advertising 48 (5), 512-531, 2019
132019
How consumers in china perceive brands in online and offline encounters: a framework for brand perception
TH Chan, RP Chen, CH Tse
Journal of Advertising Research 58 (1), 90-110, 2018
122018
Customer centricity and customer co-creation in services: the double-edged effects
CKB Yim, KW Chan, CH Tse, FF Leung
Handbook on Customer Centricity, 2019
92019
Productivity and impact in advertising research since the millennium: a profiling and investigation of drivers of impact
TH Chan, CH Tse, K Hung
International Journal of Advertising 36 (1), 11-37, 2017
92017
Passion transfer across national borders
S Makino, CH Tse, SY Li, MY Li
Journal of Business Research 108, 213-231, 2020
72020
Enhancing subsidiary innovation capability through customer involvement in new product development: A contingent knowledge source perspective
TJ Zhang, DT Wang, CH Tse, SY Tse
Journal of Product Innovation Management 41 (1), 86-111, 2024
12024
Profiling Lead Researchers in Advertising Research
TH Chan, CH Tse
Advances in Advertising Research (Vol. VII), 297-315, 2017
12017
Tight and Loose Cultural Perspectives: Perceived Autonomy on Inferred Status and Liking
F Lee, N Youn, FF Leung, S Kim, HT Caleb, MHJ Lin, A Vijayalakshmi
Maggie Geuens Mario Pandelaere Michel Tuan Pham Iris Vermeir, 286, 2018
2018
Beyond globalization: effectiveness of technology strategies of foreign firms in China
CHY Tse, BCK Yim, E Yin
INFORMS Marketing Science Conference, 2011
2011
The system can't perform the operation now. Try again later.
Articles 1–20