Malaika Brengman
Malaika Brengman
Professor of Marketing, Vrije Universiteit Brussel
Verified email at
Cited by
Cited by
When brands come to life: experimental research on the vividness effect of Virtual Reality in transformational marketing communications
H Van Kerrebroeck, M Brengman, K Willems
Virtual Reality 21, 177-191, 2017
Segmenting Internet shoppers based on their Web-usage-related lifestyle: a cross-cultural validation
M Brengman, M Geuens, B Weijters, SM Smith, WR Swinyard
Journal of business research 58 (1), 79-88, 2005
Escaping the crowd: An experimental study on the impact of a Virtual Reality experience in a shopping mall
H Van Kerrebroeck, M Brengman, K Willems
Computers in Human Behavior 77, 437-450, 2017
Developing a typology of airport shoppers
M Geuens, D Vantomme, M Brengman
Tourism Management 25 (5), 615-622, 2004
The path-to-purchase is paved with digital opportunities: An inventory of shopper-oriented retail technologies
K Willems, A Smolders, M Brengman, K Luyten, J Schöning
Technological Forecasting and Social Change 124, 228-242, 2017
The effect of website design dimensions on initial trust: A synthesis of the empirical literature.
FP Karimov, M Brengman, L Van Hove
Journal of Electronic Commerce Research 12 (4), 2011
The effect of web communities on consumers' initial trust in B2C e-commerce websites
M Brengman, FP Karimov
Management Research Review 35 (9), 791-817, 2012
Food retailing, now and in the future. A consumer perspective
M Geuens, M Brengman, R S’Jegers
Journal of Retailing and Consumer Services 10 (4), 241-251, 2003
The effects of urban retail greenery on consumer experience: Reviewing the evidence from a restorative perspective
Y Joye, K Willems, M Brengman, K Wolf
Urban Forestry & Urban Greening 9 (1), 57-64, 2010
The four dimensional impact of color on shopper’s emotions
M Brengman, M Geuens
NA-Advances in Consumer Research Volume 31, 2004
The impact of in‐store greenery on customers
M Brengman, K Willems, Y Joye
Psychology & Marketing 29 (11), 807-821, 2012
Determinants of fashion store personality: a consumer perspective
M Brengman, K Willems
Journal of Product & Brand Management 18 (5), 346-355, 2009
The impact of representation media on customer engagement in tourism marketing among millennials
K Willems, M Brengman, H Van Kerrebroeck
European Journal of Marketing 53 (9), 1988-2017, 2019
Can’t touch this: the impact of augmented reality versus touch and non-touch interfaces on perceived ownership
M Brengman, K Willems, H Van Kerrebroeck
Virtual Reality 23, 269-280, 2019
A motivation-based typology of social virtual world users
D Hassouneh, M Brengman
Computers in Human Behavior 33, 330-338, 2014
Leveraging advertising to a higher dimension: experimental research on the impact of virtual reality on brand personality impressions
L De Gauquier, M Brengman, K Willems, H Van Kerrebroeck
Virtual Reality 23, 235-253, 2019
The impact of consumer characteristics and campaign related factors on brand confusion in print advertising
M Brengman, M Geuens, PD Pelsmacker
Journal of Marketing Communications 7 (4), 231-243, 2001
From Armani to Zara: Impression formation based on fashion store patronage
K Willems, W Janssens, G Swinnen, M Brengman, S Streukens, ...
Journal of Business Research 65 (10), 1487-1494, 2012
Retailing in social virtual worlds: developing a typology of virtual store atmospherics
D Hassouneh, M Brengman
Journal of Electronic Commerce Research, 2015
In-store proximity marketing: experimenting with digital point-of-sales communication
K Willems, M Brengman, S van de Sanden
International Journal of Retail & Distribution Management 45 (7/8), 910-927, 2017
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