| When brands come to life: experimental research on the vividness effect of Virtual Reality in transformational marketing communications H Van Kerrebroeck, M Brengman, K Willems Virtual Reality 21, 177-191, 2017 | 294 | 2017 |
| Segmenting Internet shoppers based on their Web-usage-related lifestyle: a cross-cultural validation M Brengman, M Geuens, B Weijters, SM Smith, WR Swinyard Journal of business research 58 (1), 79-88, 2005 | 288 | 2005 |
| Developing a typology of airport shoppers M Geuens, D Vantomme, M Brengman Tourism Management 25 (5), 615-622, 2004 | 261 | 2004 |
| The path-to-purchase is paved with digital opportunities: An inventory of shopper-oriented retail technologies K Willems, A Smolders, M Brengman, K Luyten, J Schöning Technological Forecasting and Social Change 124, 228-242, 2017 | 255 | 2017 |
| The effect of website design dimensions on initial trust: A synthesis of the empirical literature. FP Karimov, M Brengman, L Van Hove Journal of Electronic Commerce Research 12 (4), 2011 | 251 | 2011 |
| Escaping the crowd: An experimental study on the impact of a Virtual Reality experience in a shopping mall H Van Kerrebroeck, M Brengman, K Willems Computers in Human Behavior 77, 437-450, 2017 | 249 | 2017 |
| Food retailing, now and in the future. A consumer perspective M Geuens, M Brengman, R S’Jegers Journal of Retailing and Consumer Services 10 (4), 241-251, 2003 | 184 | 2003 |
| The effect of web communities on consumers' initial trust in B2C e-commerce websites M Brengman, FP Karimov Management Research Review 35 (9), 791-817, 2012 | 183 | 2012 |
| The effects of urban retail greenery on consumer experience: Reviewing the evidence from a restorative perspective Y Joye, K Willems, M Brengman, K Wolf Urban Forestry & Urban Greening 9 (1), 57-64, 2010 | 152 | 2010 |
| The four dimensional impact of color on shopper’s emotions M Brengman, M Geuens NA-Advances in Consumer Research Volume 31, 2004 | 132 | 2004 |
| The impact of in‐store greenery on customers M Brengman, K Willems, Y Joye Psychology & Marketing 29 (11), 807-821, 2012 | 124 | 2012 |
| Determinants of fashion store personality: a consumer perspective M Brengman, K Willems Journal of Product & Brand Management 18 (5), 346-355, 2009 | 124 | 2009 |
| A motivation-based typology of social virtual world users D Hassouneh, M Brengman Computers in Human Behavior 33, 330-338, 2014 | 101 | 2014 |
| Can’t touch this: the impact of augmented reality versus touch and non-touch interfaces on perceived ownership M Brengman, K Willems, H Van Kerrebroeck Virtual Reality 23, 269-280, 2019 | 98 | 2019 |
| The impact of consumer characteristics and campaign related factors on brand confusion in print advertising M Brengman, M Geuens, PD Pelsmacker Journal of Marketing Communications 7 (4), 231-243, 2001 | 98 | 2001 |
| The impact of representation media on customer engagement in tourism marketing among millennials K Willems, M Brengman, H Van Kerrebroeck European Journal of Marketing 53 (9), 1988-2017, 2019 | 92 | 2019 |
| Leveraging advertising to a higher dimension: experimental research on the impact of virtual reality on brand personality impressions L De Gauquier, M Brengman, K Willems, H Van Kerrebroeck Virtual Reality 23, 235-253, 2019 | 85 | 2019 |
| From Armani to Zara: Impression formation based on fashion store patronage K Willems, W Janssens, G Swinnen, M Brengman, S Streukens, ... Journal of Business Research 65 (10), 1487-1494, 2012 | 81 | 2012 |
| An exploratory study of grocery shopping motivations M Geuens, M Brengman, R S’Jegers E-European Advances in Consumer Research Volume 5, 2001 | 77 | 2001 |
| Are culturally congruent websites more effective? An overview of a decade of empirical evidence. F Vyncke, M Brengman Journal of Electronic Commerce Research 11 (1), 2010 | 75 | 2010 |
Maggie GeuensProfessor Marketing, Ghent UniversityVerified email at ugent.be
