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Kristien Daems
Kristien Daems
PhD, Department of Marketing, Faculty of applied economics, University of Antwerp
Verified email at uantwerpen.be - Homepage
Title
Cited by
Cited by
Year
The effect of ad integration and interactivity on young teenagers’ memory, brand attitude and personal data sharing
K Daems, P De Pelsmacker, I Moons
Computers in Human Behavior 99, 245-259, 2019
332019
Advertisers’ perceptions regarding the ethical appropriateness of new advertising formats aimed at minors
K Daems, P De Pelsmacker, I Moons
Journal of Marketing Communications 25 (4), 438-456, 2019
322019
Personalized and cued advertising aimed at children
K Daems, F De Keyzer, P De Pelsmacker, I Moons
Young Consumers 20 (2), 2019
192019
Co-creating advertising literacy awareness campaigns for minors
K Daems, I Moons, P De Pelsmacker
Young Consumers 18 (1), 54-69, 2017
142017
Childrens advertising literacy in a new media environment: an introduction to the AdLit Research Project
L Hudders, V Cauberghe, K Panic, B Adams, K Daems, P De Pauw, ...
Etmaal voor Communicatiewetenschap, Antwerp, Belgium, February 2-3, 2015
132015
Minors' advertising literacy in relation to new advertising formats: identification and assessment of the risks
I Vanwesenbeeck, R De Wolf, I Lambrecht, L Hudders, V Cauberghe, ...
112016
Co-creation as the solution to sustainability challenges in the greenhouse horticultural industry: the importance of a structured innovation management process
I Moons, K Daems, LLJ Van de Velde
Sustainability 13 (13), 7149, 2021
92021
Growers’ adoption intention of innovations is crucial to establish a sustainable greenhouse horticultural industry: An empirical study in Flanders and the Netherlands
I Moons, P De Pelsmacker, A Pijnenburg, K Daems, LLJ Van de Velde
Journal of Cleaner Production 330, 129752, 2022
72022
Marketing communication techniques aimed at children and teenagers
K Daems, P De-Pelsmacker
Een rapport in het kader van het AdLit, 2015
52015
Parental mediation of children’s exposure to online media and advertising
P De Pelsmacker, K Daems, I Moons
The SAGE handbook of marketing ethics. Thousand Oaks, 107-122, 2020
32020
Online advertising to children & teenagers: Perspectives of youngsters, advertisers and parents
K Daems
University of Antwerp, 2018
32018
Minors’ advertising literacy in relation to new advertising formats-Identification and assessment of the risks
V Cauberghe, L Hudders, B Adams, K Daems, S De Jans, P De Pauw, ...
AdLit SBO; www. adlit. be, 2016
22016
Co-creating advertising literacy awareness campaigns with children and teenagers
K Daems, P De Pelsmacker, I Moons, E Du Bois
ICORIA 2016: 15th International Conference on Research in Advertising, June†…, 2016
12016
Marketing communication techniques aimed at children and teenagers: een onderzoeksrapport in het kader van het AdLit SBO project
K Daems, P De Pelsmacker
12015
AdLit: children's advertising literacy in a new media environment
L Hudders, V Cauberghe, K Panic, B Adams, K Daems, P De Pauw, ...
Etmaal van de Communicatiewetenschap 2015, 2015
12015
Rapport co-creatieproces energie-efficiŽnte belichtingstechnieken: een samenvattend rapport over het cocreatieproces naar energie-efficiŽnte belichtingstechnieken in de tomaten†…
I Moons, K Daems
2021
Co-creatieproces meerlagenteelt aardbei: een rapport over het co-creatieproces van het meerlagenteelt systeem in de aardbeiteelt
I Moons, K Daems
2021
Co-creatieproces laagwaardige warmte: een rapport over het co-creatieproces naar laagwaardige warmte
I Moons, K Daems
2021
Adoptiebereidheid van EB-schermen bij telers: een rapport naar de adoptiebereidheid van EB-schermen bij telers in de tomaten-, komkommer-en paprikateelt.
I Moons, K Daems
2021
Management improvement in the early stages of the co-creation process
K Daems, I Moons
Proceedings of the EMAC 2020 annual conference, 28-30 May 2020, Budapest†…, 2020
2020
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Articles 1–20