Follow
Nathalia Purnawirawan
Title
Cited by
Cited by
Year
Balance and Sequence in Online Reviews: How Perceived Usefulness Affects Attitudes and Intentions
N Purnawirawan, P De Pelsmacker, N Dens
Journal of Interactive Marketing 26 (4), 244–255, 2012
4822012
A meta-analytic investigation of the role of valence in online reviews
N Purnawirawan, M Eisend, P De Pelsmacker, N Dens
Journal of Interactive Marketing 31 (1), 17-27, 2015
3852015
Do you like what you recognize?
N Dens, P De Pelsmacker, M Wouters, N Purnawirawan
Journal of Advertising 41 (3), 35-54, 2012
1452012
“We (b) care”: How review set balance moderates the appropriate response strategy to negative online reviews
N Dens, P De Pelsmacker, N Purnawirawan
Journal of Service Management 26 (3), 486-515, 2015
912015
Balance and Sequence in Online Reviews: The Wrap Effect
N Purnawirawan, N Dens, P De Pelsmacker
International Journal of Electronic Commerce 17 (2), 71-98, 2013
882013
Expert reviewers beware! The effects of review set balance, review source and review content on consumer responses to online reviews
N Purnawirawan, N Dens, P De Pelsmacker
Journal of electronic commerce research.-Long Beach, Calif.,[200-], currens …, 2014
392014
The impact of managerial responses to online reviews on consumers’ perceived trust and attitude
N Purnawirawan, P De Pelsmacker, N Dens
Advances in Advertising Research (Vol. V) Extending the Boundaries of …, 2014
172014
Consumer responses to positive and negative online reviews
NA Purnawirawan
University of Antwerp, 2014
102014
To respond or not to respond: the effectiveness of organizational responses to negative online reviews
N Purnawirawan, P de Pelsmacker, N Dens
AMA, Florida-USA, 2012
92012
Brand placements in movies: The impact of modality, prominence and plot connection on attitude and behavioral intention
N Purnawirawan, M Wouters, PD Pelsmacker
Advances in Advertising Research (Vol. 1) Cutting Edge International …, 2010
82010
Prominence and plot connection of brands placed in movies: effects on brand recongnition and brand attitude
N Dens, P De Pelsmacker, N Purnawirawan
Proceedings of the Association Franēaise du Marketing Academy Conference …, 2011
52011
The perceived usefulness of online review sets: The role of balance and presentation order
N Purnawirawan, P De Pelsmacker, N Dens
Advances in Advertising Research (Vol. III) Current Insights and Future …, 2012
42012
I'll spread the word: the impact of managerial responses to online reviews on positive word-of-mouth intention
N Purnawirawan, P De Pelsmacker, N Dens
Proceedings of the 12th International Conference on Research in Advertising …, 2013
22013
The impact of modality, prominence and plot connection on attitude and purchase intention towards brands placed in movies
N Purnawirawan, M Wouters, P De Pelsmacker
Wiesbaden, 2010
12010
HET EFFECT VAN VERSCHILLENDE SCHAALTECHNIEKEN OP ANTWOORDSTIJLEN
N Purnawirawan
12008
We (b) care
P De Pelsmacker, N Purnawirawan
Journal of Service Management 26 (3), 486-515, 2015
2015
Consumer responses to positive and negative online reviews
NA Purnawirawan
Unpublished doctoral dissertation, Antwerp, Belgium: University of Antwerp, 2013
2013
Consumer responses to positive and negative online reviews
NA Purnawirawan
Unpublished doctoral dissertation, Antwerp, Belgium: University of Antwerp, 2013
2013
Perceived usefulness on online reviews: investigating balance and sequence effects
N Purnawirawan, P De Pelsmacker, N Dens
Proceedings of the 10th Icoria Conference, Berlin, 2011
2011
Perceived usefulness on online reviews: investigating balance and sequence effects
N Purnawirawan, P De Pelsmacker, N Dens
Proceedings of the 10th Icoria Conference, Berlin, 2011
2011
The system can't perform the operation now. Try again later.
Articles 1–20