Следене
Jasmina Ilicic
Jasmina Ilicic
Associate Professor of Marketing, Monash University, Department of Marketing
Потвърден имейл адрес: monash.edu
Заглавие
Позовавания
Позовавания
Година
Effects of multiple endorsements and consumer–celebrity attachment on attitude and purchase intention
J Ilicic, CM Webster
Australasian Marketing Journal 19 (4), 230-237, 2011
2502011
Being true to oneself: Investigating celebrity brand authenticity
J Ilicic, CM Webster
Psychology & marketing 33 (6), 410-420, 2016
1622016
Investigating consumer–brand relational authenticity
J Ilicic, CM Webster
Journal of Brand Management 21, 342-363, 2014
1562014
Celebrity co-branding partners as irrelevant brand information in advertisements
J Ilicic, CM Webster
Journal of Business Research 66 (7), 941-947, 2013
1302013
The celebrity capital life cycle: A framework for future research directions on celebrity endorsement
FA Carrillat, J Ilicic
Journal of Advertising 48 (1), 61-71, 2019
892019
The impact of age on consumer attachment to celebrities and endorsed brand attachment
J Ilicic, SM Baxter, A Kulczynski
Journal of Brand Management 23, 273-288, 2016
852016
Assessing the credibility and authenticity of social media content for applications in health communication: scoping review
EL Jenkins, J Ilicic, AM Barklamb, TA McCaffrey
Journal of medical Internet research 22 (7), e17296, 2020
742020
Ads aimed at dads: Exploring consumers’ reactions towards advertising that conforms and challenges traditional gender role ideologies
SM Baxter, A Kulczynski, J Ilicic
International Journal of Advertising 35 (6), 970-982, 2016
742016
Consumer values of corporate and celebrity brand associations
J Ilicic, CM Webster
Qualitative Market Research: An International Journal 18 (2), 164-187, 2015
672015
Political ideology and brand attachment
EY Chan, J Ilicic
International Journal of Research in Marketing 36 (4), 630-646, 2019
662019
Eclipsing: When celebrities overshadow the brand
J Ilicic, CM Webster
Psychology & Marketing 31 (11), 1040-1050, 2014
652014
When your source is smiling, consumers may automatically smile with you: Investigating the source expressive display hypothesis
A Kulczynski, J Ilicic, SM Baxter
Psychology & Marketing 33 (1), 5-19, 2016
582016
Roses are red, violets are blue, sophisticated brands have a Tiffany Hue: The effect of iconic brand color priming on brand personality judgments
SM Baxter, J Ilicic, A Kulczynski
Journal of Brand Management 25, 384-394, 2018
532018
How a smile can make a difference: Enhancing the persuasive appeal of celebrity endorsers: Boosting consumer perceptions of celebrity genuineness through the use of a “Duchenne …
J Ilicic, A Kulczynski, SM Baxter
Journal of Advertising Research 58 (1), 51-64, 2018
512018
Fit in celebrity–charity alliances: when perceived celanthropy benefits nonprofit organisations
J Ilicic, S Baxter
International Journal of Nonprofit and Voluntary Sector Marketing 19 (3 …, 2014
502014
What’s in a name? Examining the effect of phonetic fit between spokesperson name and product attributes on source credibility
S Baxter, J Ilicic, A Kulczynski
Marketing Letters 26, 525-534, 2015
352015
Communicating product size using sound and shape symbolism
SM Baxter, J Ilicic, A Kulczynski, T Lowrey
Journal of Product & Brand Management 24 (5), 472-480, 2015
302015
May the force drag your dynamic logo: The brand work-energy effect
SM Baxter, J Ilicic
International Journal of Research in Marketing 35 (3), 509-523, 2018
292018
Names versus faces: examining spokesperson-based congruency effects in advertising
J Ilicic, SM Baxter, A Kulczynski
European Journal of Marketing 49 (1/2), 62-81, 2015
282015
Strategies to improve health communication: Can health professionals be heroes?
EL Jenkins, J Ilicic, A Molenaar, S Chin, TA McCaffrey
Nutrients 12 (6), 1861, 2020
272020
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