| The Future of Social Media In Marketing G Appel, L Grewal, R Hadi, AT Stephen Journal of the Academy of Marketing Science 48 (1), 79-95, 2020 | 2687 | 2020 |
| A thematic exploration of digital, social media, and mobile marketing: Research evolution from 2000 to 2015 and an agenda for future inquiry C Lamberton, AT Stephen Journal of Marketing 80 (6), 146-172, 2016 | 1739 | 2016 |
| Deriving value from social commerce networks AT Stephen, O Toubia Journal of Marketing Research 47 (2), 215-228, 2010 | 1413 | 2010 |
| The Effects of Traditional and Social Earned Media on Sales: A Study of a Microlending Marketplace A Stephen, J Galak Journal of Marketing Research, 1-68, 2012 | 1118* | 2012 |
| Customer-to-customer interactions: broadening the scope of word of mouth research B Libai, R Bolton, MS Bügel, K de Ruyter, O Götz, H Risselada, ... Journal of Service Research 13 (3), 267-282, 2010 | 1063 | 2010 |
| The role of digital and social media marketing in consumer behavior AT Stephen Current Opinion in Psychology 10, 17-21, 2016 | 988 | 2016 |
| Are Close Friends the Enemy? Online Social Networks, Self-Esteem, and Self-Control K Wilcox, A Stephen Journal of Consumer Research, Forthcoming, 12-57, 2012 | 802 | 2012 |
| Intrinsic vs. Image-Related Utility in Social Media: Why Do People Contribute Content to Twitter? O Toubia, AT Stephen Marketing Science 32 (3), 368-392, 2013 | 660 | 2013 |
| Which Products Are Best Suited To Mobile Advertising? A Field Study Of Mobile Display Advertising Effects On Consumer Attitudes And Intentions Y Bart, AT Stephen, M Sarvary Journal of Marketing Research 51 (3), 270-285, 2014 | 496 | 2014 |
| Micro-finance decision making: A field study of prosocial lending J Galak, D Small, AT Stephen Journal of Marketing Research 48 (SPL), S130-S137, 2011 | 438 | 2011 |
| Consumer connectivity in a complex, technology-enabled, and mobile-oriented world with smart products PC Verhoef, AT Stephen, PK Kannan, X Luo, V Abhishek, M Andrews, ... Journal of Interactive Marketing 40, 1-8, 2017 | 350 | 2017 |
| In Mobile We Trust: The Effects of Mobile Versus Non-Mobile Reviews on Consumer Purchase Intentions L Grewal, AT Stephen Journal of Marketing Research, 2019 | 204 | 2019 |
| When posting about products on social media backfires: the negative effects of consumer identity signaling on product interest L Grewal, AT Stephen, NV Coleman Journal of Marketing Research 56 (2), 197-210, 2019 | 189 | 2019 |
| Explaining the power-law degree distribution in a social commerce network AT Stephen, O Toubia Social Networks 31 (4), 262-270, 2009 | 189 | 2009 |
| Spillover effects in seeded word-of-mouth marketing campaigns I Chae, AT Stephen, Y Bart, D Yao Marketing Science 36 (1), 89-104, 2017 | 178 | 2017 |
| Michel Tuan Pham, and Andrew T. Stephen (2011),“Consumers’ Trust in Feelings as Information,” T Avnet Journal of Consumer Research, 0 | 165* | |
| Interfirm behavior and goal alignment in relational exchanges AT Stephen, LV Coote Journal of Business Research 60 (4), 285-295, 2007 | 122 | 2007 |
| Feeling the future: The emotional oracle effect M Pham, L Lee, A Stephen | 115 | 2011 |
| On feelings as a heuristic for making offers in ultimatum negotiations AT Stephen, MT Pham Psychological science 19 (10), 1051, 2008 | 63 | 2008 |
| A Comparison of the Effects of Transmitter Activity and Connectivity on the Diffusion of Information Over Online Social Networks A Stephen, Y Dover, J Goldenberg INSEAD Working Paper No. 2010/35/MKT, 2010 | 40* | 2010 |
Jeff GalakAssociate Professor of Marketing and, by courtesy, Social and Decision ScienceПотвърден имейл адрес: cmu.edu
