Amitava Chattopadhyay

Получаване на мой собствен потребителски профил

Позовавания

	Всички	От 2019
Позовавания	9617	3152
h-индекс	40	27
i10-индекс	57	39

620

310

155

465

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Публичен достъп

Преглед на всички

4 статии

0 статии

налични

неналични

Въз основа на изисквания при финансирането

Съавтори

Gerald Joseph GornDepartment of management and marketingПотвърден имейл адрес: polyu.edu.hk
Darren DahlProfessor of Marketing, University of British ColumbiaПотвърден имейл адрес: sauder.ubc.ca
Haiyang YangJohns Hopkins UniversityПотвърден имейл адрес: jhu.edu
Antonios StamatogiannakisAssistant Professor of Marketing, IE Business School - IE UniversityПотвърден имейл адрес: ie.edu
Klaus WertenbrochINSEAD, Professor of Marketing and Novartis Chaired Professor of Management and the EnvironmentПотвърден имейл адрес: insead.edu
Anaimalai MuthukrishnanMarketing HKПотвърден имейл адрес: ust.hk
Rajeev BatraUniversity of Michigan, Ross School of BusinessПотвърден имейл адрес: umich.edu
Miguel BrendlProfessor of MarketingПотвърден имейл адрес: unibas.ch
Monica WadhwaПотвърден имейл адрес: temple.edu
Jacob GoldenbergInterdisciplinary Center Hertzelia, Visiting Professor Columbia UniversityПотвърден имейл адрес: idc.ac.il
Sarit MoldovanDepartment of Management and Economics, The Open University of IsraelПотвърден имейл адрес: openu.ac.il
Peter DarkeProfessor of Marketing, Schulich School of Business, York UniversityПотвърден имейл адрес: schulich.yorku.ca
niraj dawarFounder, Brand Strategy GroupПотвърден имейл адрес: brandstrategy.group
Aysegul OzsomerProfessor of Marketing, Koç UniversityПотвърден имейл адрес: ku.edu.tr
Ziv CarmonINSEADПотвърден имейл адрес: insead.edu
Luc WathieuProfessor, Georgetown University McDonough School of BusinessПотвърден имейл адрес: georgetown.edu
Anirban MukherjeeAvyayam HoldingsПотвърден имейл адрес: cornell.edu
Laurette DubéProfessor, James McGill Chair of Consumer and Lifestyle Psychology, McGill UniversityПотвърден имейл адрес: mcgill.ca
fang wanProfessor of Marketing, Asper School of Business, University of ManitobaПотвърден имейл адрес: umanitoba.ca
Dilip SomanProfessorПотвърден имейл адрес: rotman.utoronto.ca

Следене

Amitava Chattopadhyay

INSEAD--The GlaxoSmithKline Chaired Professor of Corporate Innovation Innovation

Потвърден имейл адрес: insead.edu - Начална страница

Brand Strategy Innovation Emerging Markets Firms Customer Centricity Sustainability


Заглавие Сортиране по цитати Сортиране по година Сортиране по заглавие	Позовавания Позовавания	Година
Effects of color as an executional cue in advertising: They're in the shade GJ Gorn, A Chattopadhyay, T Yi, DW Dahl Management science 43 (10), 1387-1400, 1997	756	1997
Waiting for the web: how screen color affects time perception GJ Gorn, A Chattopadhyay, J Sengupta, S Tripathi Journal of marketing research 41 (2), 215-225, 2004	648	2004
Consumer control and empowerment: a primer L Wathieu, L Brenner, Z Carmon, A Chattopadhyay, K Wertenbroch, ... Marketing Letters 13, 297-305, 2002	552	2002
Effects of context and part-category cues on recall of competing brands JW Alba, A Chattopadhyay Journal of Marketing Research 22 (3), 340-349, 1985	528	1985
Salience effects in brand recall JW Alba, A Chattopadhyay Journal of Marketing Research 23 (4), 363-369, 1986	521	1986
Humor in advertising: The moderating role of prior brand evaluation A Chattopadhyay, K Basu Journal of Marketing Research 27 (4), 466-476, 1990	516	1990
Rethinking marketing programs for emerging markets NDN Dawar, A Chattopadhyay Long Range Planning 35 (5), 457-474, 2002	501	2002
The use of visual mental imagery in new product design DW Dahl, A Chattopadhyay, GJ Gorn* Journal of marketing research 36 (1), 18-28, 1999	368	1999
Does your company have the right logo? How and why circular-and angular-logo shapes influence brand attribute judgments Y Jiang, GJ Gorn, M Galli, A Chattopadhyay Journal of Consumer Research 42 (5), 709-726, 2016	351	2016
The different roles of product originality and usefulness in generating word-of-mouth S Moldovan, J Goldenberg, A Chattopadhyay International Journal of Research in Marketing 28 (2), 109-119, 2011	334	2011
Facilitating and rewarding creativity during new product development JE Burroughs, DW Dahl, CP Moreau, A Chattopadhyay, GJ Gorn Journal of Marketing 75 (4), 53-67, 2011	326	2011
The situational importance of recall and inference in consumer decision making A Chattopadhyay, JW Alba Journal of Consumer Research 15 (1), 1-12, 1988	306	1988
The persuasive role of incidental similarity on attitudes and purchase intentions in a sales context L Jiang, J Hoegg, DW Dahl, A Chattopadhyay Journal of Consumer Research 36 (5), 778-791, 2010	275	2010
Name letter branding: Valence transfers when product specific needs are active CM Brendl, A Chattopadhyay, BW Pelham, M Carvallo Journal of Consumer Research 32 (3), 405-415, 2005	214	2005
On the perceived value of money: The reference dependence of currency numerosity effects K Wertenbroch, D Soman, A Chattopadhyay Journal of Consumer Research 34 (1), 1-10, 2007	208	2007
Managing brand experience: The market contact audit™ A Chattopadhyay, JL Laborie Journal of Advertising Research 45 (1), 9-16, 2005	207	2005
The impact of moods generated by television programs on responses to advertising M Mathur, A Chattopadhyay Psychology & Marketing 8 (1), 59-77, 1991	187	1991
Does attitude toward the ad endure? The moderating effects of attention and delay A Chattopadhyay, P Nedungadi Journal of Consumer Research 19 (1), 26-33, 1992	186	1992
Hearing voices: The impact of announcer speech characteristics on consumer response to broadcast advertising A Chattopadhyay, DW Dahl, RJB Ritchie, KN Shahin Journal of Consumer Psychology 13 (3), 198-204, 2003	183	2003
To zap or not to zap: A study of the determinants of channel switching during commercials S Siddarth, A Chattopadhyay Marketing Science 17 (2), 124-138, 1998	175	1998

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