Следене
Mónica Gómez Suárez
Mónica Gómez Suárez
Associate Professor of Marketing
Потвърден имейл адрес: uam.es - Начална страница
Заглавие
Позовавания
Позовавания
Година
Análisis multivariante
JF Hair, RE Anderson, RL Tatham, WC Black, M Gómez
Prentice Hall, 1999
7908*1999
Shelf space management of private labels: a case study in Spanish retailing
AF Nogales, MG Suarez
Journal of retailing and consumer services 12 (3), 205-216, 2005
1412005
Los canales de distribución de productos de gran consumo: concentración y competencia
IC Roche
Los canales de distribución de productos de gran consumo: concentración y …, 1999
1101999
Consumer-brand relationships under the marketing 3.0 paradigm: a literature review
M Gómez-Suárez, MP Martínez-Ruiz, N Martínez-Caraballo
Frontiers in psychology 8, 252, 2017
872017
Manufacturer's characteristics that determine the choice of producing store brands
M Gómez, NR Benito
European Journal of Marketing, 2008
832008
Shelf space assigned to store and national brands: A neural networks analysis
MG Suárez
International Journal of Retail & Distribution Management 33 (11), 858-878, 2005
632005
Shelf management of store brands: analysis of manufacturers' perceptions
M Gómez, N Rubio
International Journal of Retail & Distribution Management, 2008
572008
Re-thinking the relationship between store brand attitude and store brand loyalty: a simultaneous approach
M Gomez, N Rubio
The International Review of Retail, Distribution and Consumer Research 20 (5 …, 2010
522010
Canales de distribución
IC Roche
Ediciones Pirámide, 2014
46*2014
Brand experience and brand attachment as drivers of WOM in hospitality
M Gómez-Suárez, M Veloso
Spanish Journal of Marketing-ESIC, 2020
382020
Understanding brand loyalty of the store brand’s customer base
M Rubio, N., Oubiña, J., Gómez-Suárez
Journal of Product and Brand Management 24 (7), 679-692, 2015
36*2015
Estimating store brand shelf space: A new framework using neural networks and partial least squares
M Gomez, S Okazaki
International Journal of Market Research 51 (2), 1-19, 2009
352009
Customer perceptions of perceived risk in generic drugs: the Spanish market
M Rozano Suplet, M Gómez Suárez, AM Díaz Martín
Innovar 19 (34), 53-64, 2009
342009
Marketing sensorial
MG Suárez, CG Gumiel
Distribución y consumo 22 (122), 30-40, 2012
332012
Calidad percibida en los servicios: una revisión de los aspectos conceptuales y metodológicos
JLMG de Paredes, MG Suárez, PP Conesa
ESIC market, 171-181, 1994
331994
Marcas de distribuidor. Concepto, evolución, protagonistas y adaptación a los ciclos económicos
JA Puelles, M Gómez, M Puelles
Madrid: Ediciones Pirámide, 2011
322011
Las marcas de distribuidor desde la perspectiva académica: artículos publicados en revistas internacionales y españolas
Á Fernández Nogales, M Rozano Suplet, M Gómez Suárez
Distribución y consumo, 70-77, 2010
312010
Gestión minorista de las marcas de distribuidor: producto y merchandising
MG Suárez, NR Benito
ICE, Revista de Economía, 2006
282006
Valoración y preferencia de las revistas académicas en el área de marketing: una aplicación del análisis conjunto
IC Roche, JC Fernández, MG Suárez
ICE, Revista de Economía, 2001
272001
Cómo desarrollar la atmósfera del establecimiento comercial
M Gómez-Suárez, C García-Gumiel
Distribución y consumo, 30-39, 2012
252012
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