| Relative strategic emphasis and firm-idiosyncratic risk: The moderating role of relative performance and demand instability K Han, V Mittal, Y Zhang Journal of Marketing 81 (4), 25-44, 2017 | 112 | 2017 |
| Political identity and financial risk taking: Insights from social dominance orientation K Han, J Jung, V Mittal, JD Zyung, H Adam Journal of Marketing Research 56 (4), 581-601, 2019 | 76 | 2019 |
| Value appropriation and firm shareholder value: Role of advertising and receivables management C Frennea, K Han, V Mittal Journal of Marketing Research 56 (2), 291-309, 2019 | 62 | 2019 |
| How political identity shapes customer satisfaction D Fernandes, N Ordabayeva, K Han, J Jung, V Mittal Journal of Marketing 86 (6), 116-134, 2022 | 45 | 2022 |
| Improving Business-to-Business Customer Satisfaction Programs: Assessment of Asymmetry, Heterogeneity, and Financial Impact. V Mittal, K Han, JY Lee, S Sridhar Journal of Marketing Research (JMR) 58 (4), 2021 | 44 | 2021 |
| Customer satisfaction, loyalty behaviors, and firm financial performance: what 40 years of research tells us V Mittal, K Han, C Frennea, M Blut, M Shaik, N Bosukonda, S Sridhar Marketing Letters 34 (2), 171-187, 2023 | 27 | 2023 |
| Customer Engagement and Employee Engagement: A Research Review and Agenda V Mittal, K Han, RA Westbrook Customer Engagement Marketing, 173-201, 2018 | 22 | 2018 |
| Attribute-level satisfaction, overall customer satisfaction, and performance outcomes in business-to-business firms V Mittal, K Han, JY Lee, B Im, S Sridhar Mays Business School Research Paper, 2017 | 15 | 2017 |
| How Politics Shapes Consumption Behavior N Ordabayeva, D Fernandes, K Han, J Jung Impact at JMR, 2021 | 6 | 2021 |
| The Dual Role of Advertising in Brand Management K Han Rice University, 2019 | 2 | 2019 |
| Deepwater Horizon: Lessons in Corporate Branding V Mittal, K Han Available at SSRN 3004910, 2017 | 2 | 2017 |
| The Value of Safety Training for Business-to-Business Firms Y Chen, S Sridhar, K Han, S Singh, V Mittal, T Im Journal of Marketing Research, 00222437231222857, 2024 | 1 | 2024 |
| Understanding Our Divisions: Politics’ Effect on Marketplace Dynamics M Rocklage, N Ordabayeva, D Fernandes, K Han, J Jung, V Mittal, ... ACR North American Advances, 2021 | | 2021 |
Vikas MittalRice UniversityПотвърден имейл адрес: rice.edu
