| The impact of nationalism, patriotism and internationalism on consumer ethnocentric tendencies G Balabanis, A Diamantopoulos, RD Mueller, TC Melewar Journal of international business studies 32, 157-175, 2001 | 1165 | 2001 |
| The human values’ lenses of country of origin images G Balabanis, R Mueller, TC Melewar International Marketing Review 19 (6), 582-610, 2002 | 285 | 2002 |
| A theoretical and empirical exegesis of the consumer involvement construct: The psychology of the food shopper AJ Broderick, RD Mueller Journal of Marketing Theory and Practice 7 (4), 97-108, 1999 | 224 | 1999 |
| The relationship between consumer ethnocentrism and human values G Balabanis, R Mueller, TC Melewar Journal of Global Marketing 15 (3-4), 7-37, 2002 | 208 | 2002 |
| Service in the restaurant industry: an American and Irish comparison of service failures and recovery strategies RD Mueller, A Palmer, R Mack, R McMullan International Journal of Hospitality Management 22 (4), 395-418, 2003 | 199 | 2003 |
| An alternative approach in service quality: an e-banking case study ME González, RD Mueller, RW Mack Quality Management Journal 15 (1), 41-58, 2008 | 177 | 2008 |
| Perceptions, corrections and defections: implications for service recovery in the restaurant industry R Mack, R Mueller, J Crotts, A Broderick Managing Service Quality: An International Journal 10 (6), 339-346, 2000 | 153 | 2000 |
| Impact of e‐procurement on procurement practices and performance G Quesada, ME González, J Mueller, R Mueller Benchmarking: An International Journal 17 (4), 516-538, 2010 | 144 | 2010 |
| Consumer xenocentrism in China: an exploratory study RD Mueller, GX Wang, G Liu, CC Cui Asia Pacific Journal of Marketing and Logistics 28 (1), 73-91, 2016 | 89 | 2016 |
| QFD strategy house: an innovative tool for linking marketing and manufacturing strategies ME Gonzalez, G Quesada, R Mueller, CA Mora‐Monge Marketing Intelligence & Planning 22 (3), 335-348, 2004 | 85 | 2004 |
| International business curriculum design: identifying the voice of the customer using QFD ME Gonzalez, G Quesada, J Mueller, RD Mueller Journal of International Education in Business 4 (1), 6-29, 2011 | 72 | 2011 |
| Toward intercultural competency in multicultural marketplaces C Demangeot, NR Adkins, RD Mueller, GR Henderson, NS Ferguson, ... Journal of Public Policy & Marketing 32 (1_suppl), 156-164, 2013 | 70 | 2013 |
| Branding beyond prejudice: Navigating multicultural marketplaces for consumer well-being E Kipnis, AJ Broderick, C Demangeot, NR Adkins, NS Ferguson, ... Journal of Business Research 66 (8), 1186-1194, 2013 | 68 | 2013 |
| Consumer empowerment in multicultural marketplaces: Navigating multicultural identities to reduce consumer vulnerability AJ Broderick, C Demangeot, NR Adkins, NS Ferguson, GR Henderson, ... Journal of Research for Consumers, 2011 | 64 | 2011 |
| The behavioural homogeneity evaluation framework: Multi-level evaluations of consumer involvement in international segmentation AJ Broderick, GE Greenley, RD Mueller Journal of International Business Studies 38, 746-763, 2007 | 63 | 2007 |
| Consumer xenocentrism: an alternative explanation for foreign product bias RD Mueller, AJ Broderick, E Kipnis Unpublished Working Paper, College and University of Charleston, South …, 2009 | 51 | 2009 |
| Consumer perceptions in Eastern European food markets PJ Baron, RD Mueller British Food Journal 97 (2), 34-38, 1995 | 38 | 1995 |
| Country of origin images around the world: can value priorities predict them G Balabanis, R Mueller, TC Melewar Proceedings of the 28th EMAC Conference, 1999 | 34 | 1999 |
| THOUGHT PIECE No harm done? Culture-based branding and its impact on consumer vulnerability: A research agenda AJ Broderick, C Demangeot, E Kipnis, M Zuñiga, A Roy, C Pullig, ... Social Business 1 (3), 263-280, 2011 | 27 | 2011 |
| East European retailing: a consumer perspective R Dentiste Mueller, AJ Broderick International Journal of Retail & Distribution Management 23 (1), 32-40, 1995 | 27 | 1995 |
