Jiska Eelen
Cited by
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Embodiment of cognition and emotion
P Winkielman, P Niedenthal, J Wielgosz, J Eelen, LC Kavanagh
APA handbook of personality and social psychology 1, 151-175, 2015
The differential impact of brand loyalty on traditional and online word of mouth: The moderating roles of self-brand connection and the desire to help the brand
J Eelen, P Özturan, PWJ Verlegh
International Journal of Research in Marketing, 2017
A consumer-based taxonomy of digital customer engagement practices
AW Eigenraam, J Eelen, A Van Lin, PWJ Verlegh
Journal of Interactive Marketing 44 (1), 102-121, 2018
Situated embodied cognition: Monitoring orientation cues affects product evaluation and choice
J Eelen, S Dewitte, L Warlop
Journal of Consumer Psychology 23 (4), 424-433, 2013
Let me entertain you? The importance of authenticity in online customer engagement
AW Eigenraam, J Eelen, PWJ Verlegh
Journal of Interactive Marketing 54 (2), 53-68, 2021
The short-and long-term impact of brand placement in an advertiser-funded TV program on viewers' attitudes toward the sponsor brand and its main competitor
Y Verhellen, J Eelen, N Dens, P De Pelsmacker
International Journal of Advertising 35 (6), 932-948, 2016
Exploring the Effectiveness of the Label “NEW” in Product Packaging and Advertising
J Eelen, P Verlegh, B Van den Bergh
NA-Advances in Consumer Research Volume 43, 2015
Consumer responses to creative media advertising: A literature review
J Eelen, F Rauwers, V Wottrich, H Voorveld, G Noort
Advertising in New Formats and Media. Emerald Group Publishing Limited, 19-46, 2016
Creative media use increases online sharing of your ad (but seems less effective for your brand)
J Eelen, R Seiler
Advances in Advertising Research (Vol. VI), 291-308, 2016
Embodiment and social cognition
PM Niedenthal, J Eelen, M Maringer
Oxford University Press, 2011
When the Medium Is the Message: A Meta-Analysis of Creative Media Advertising Effects
ZMC van Berlo, MHC Meijers, J Eelen, HAM Voorveld, M Eisend
Journal of Advertising, 1-18, 2023
In the Mood For Special Experiences: the Impact of Day-To-Day Changes on Consumers
J Eelen, K Millet, L Warlop
NA-Advances in Consumer Research Volume 40, 2012
Creative Media Advertising
M Meijers, J Eelen, HAM Voorveld
SWOCC, 2016
De loyale consument
J Eelen
SWOCC, 2014
Situated Consumer Behavior: The Impact of Bodily Influences on Consumer Behavior
J Eelen
Embodied Preferences: How the Easiness of Grasping Objects Affects Their Liking
J Eelen
NA-Advances in Consumer Research Volume 38, 2011
A Subtle Sense of Specialness Triggers Feelings of Uniqueness
J Eelen, K Millet, L Warlop
NA-Advances in Consumer Research Volume 39, 2011
The impact of pulling behavior on greed
J Eelen, S Dewitte, L Warlop
Frontiers in Computational Neuroscience, 2010
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