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Marthinus Van Loggerenberg
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Towards a definition for branded entertainment: An exploratory study
MJC Van Loggerenberg, C Enslin, M Terblanche-Smit
Journal of Marketing Communications 27 (3), 322-342, 2021
222021
Brand-building: a telling story
M Van Loggerenberg, F Herbst
Stellenbosch: University of Stellenbosch Business School, 2010
92010
Word-of-mouth marketing to a female emerging market: A South African perspective
FJ Herbst, MJC Van Loggereberg
Journal of Digital Marketing, 2010
62010
Word-of-mouth marketing to emerging black middle class women in South Africa
M Van Loggerenberg
University of Stellenbosch, 2009
32009
Advances in Advertising Research (Vol. XI)
MKJ Waiguny, S Rosengren
Springer Fachmedien Wiesbaden, 2021
22021
The strategic value of authentic narrative in branded entertainment
M van Loggerenberg
University of Stellenbosch Business School, 2017
12017
A Conceptual Framework and Measurement Instrument Development for Authentic Narrative in Branded Entertainment
MJC van Loggerenberg, ZF Chen, M Terblanche-Smit, C Enslin
Advances in Advertising Research (Vol. XII) Communicating, Designing and …, 2023
2023
A conceptual framework of authentic narrative in resonant branded entertainment: Practitioner perspectives
M van Loggerenberg, C Enslin, M Terblanche-Smit
Journal of Brand Strategy 11 (3), 1-17, 2023
2023
Reflecting on Heather McGhee’s The Sum of Us through a South African Lens
M Van Loggerenberg
Journal of Interdisciplinary Perspectives and Scholarship 6 (1), 5, 2022
2022
Creating branded entertainment that resonates: Perspectives of multinational award winners
MJC van Loggerenberg, C Enslin, M Terblanche-Smit
Advances in Advertising Research (Vol. XI) Designing and Communicating …, 2021
2021
Lessons in Social Media Coping & COVID-19
K Tran
2021
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