| Agency perceptions and practices on global IMC SJ Gould, DB Lerman, AF Grein Journal of Advertising Research 39 (1), 7-7, 1999 | 133 | 1999 |
| Patterns of convergence and divergence among industrialized nations: 1960-1988 CS Craig, SP Douglas, A Grein Journal of International Business Studies 23, 773-787, 1992 | 117 | 1992 |
| Think glocally, act glocally: A culture-centric comment on Leung, Bhagat, Buchan, Erez and Gibson (2005) SJ Gould, AF Grein Journal of International Business Studies 40 (2), 237-254, 2009 | 111 | 2009 |
| Globally integrated marketing communications AF Grein, SJ Gould Journal of Marketing Communications 2 (3), 141-158, 1996 | 83 | 1996 |
| The role of agency-client integration in integrated marketing communications: A complementary agency theory-interorganizational perspective SJ Gould, AF Grein, DB Lerman Journal of Current Issues & Research in Advertising 21 (1), 1-12, 1999 | 68 | 1999 |
| Integration and responsiveness: Marketing strategies of Japanese and European automobile manufacturers AF Grein, CS Craig, H Takada Journal of International Marketing 9 (2), 19-50, 2001 | 59 | 2001 |
| Strategic responses to market globalisation among advertising agencies A Grein, R Ducoffe International Journal of Advertising 17 (3), 301-319, 1998 | 31 | 1998 |
| Economic performance over time: Does porter's diamond hold at the national level? AF Grein, CS Craig The International Executive 38 (3), 303-322, 1996 | 29 | 1996 |
| “We don’t all see it the same way” The biasing effects of country-of-origin and preference reversals on product evaluation RW Semaan, S Gould, MC Chao, AF Grein European Journal of Marketing 53 (5), 989-1014, 2019 | 27 | 2019 |
| A dynamic analysis of country clusters, the role of corruption, and implications for global firms AF Grein, SP Sethi, LG Tatum East-West Journal of Economics and Business 13 (2), 33-60, 2010 | 25 | 2010 |
| The impact of market similarity on international marketing strategies: The automobile industry in Western Europe AF Grein Thunderbird International Business Review 42 (2), 167-186, 2000 | 21 | 2000 |
| Voluntary codes of ethical conduct: Group membership salience and globally integrated marketing communications perspectives AF Grein, SJ Gould Journal of Macromarketing 27 (3), 289-302, 2007 | 16 | 2007 |
| The impact of market reforms and economic conditions on marketing in Russia T Komissarova, AF Grein International Studies of Management & Organization 41 (4), 51-64, 2011 | 10 | 2011 |
| Gaining advantage through global learning hubs R Laud, A Grein, L Nachum Journal of Practical Global Business 8, 19-41, 2009 | 6 | 2009 |
| Globally Integrated Marketing Communications: A Study of US-Based, Multinational Advertising Agency Executives' Perceptions and Practices SJ Gould, DB Lerman, AF Grein Journal of Advertising Research 39 (1), 7-20, 1999 | 6 | 1999 |
| The impact of negative information on perceptions of own country products: A new perspective on country of origin and its influence on consumer behavior MC Chao, R Semaan, A Grein Academy of International Business Annual Meeting, Rio de Janeiro, RJ, 2010 | 5 | 2010 |
| The Impact of Negative Information on Perceptions of Own Country Products: a New Perspective on Country of Origin and Its Influence on Consumer Behavior R Semaan, CH Chao, A Grein ACR North American Advances, 2011 | 1 | 2011 |
| Global Competition and Capacity Utilization in the Automobile Industry: Effects on America's Big Three Producers AF Grein GLOBAL OUTLOOK-NEW YORK- 11, 33-50, 1999 | | 1999 |
| Considering Agency-Client Integration as a Basic Element of Integrated Marketing Communications: A Complementary Agency Theory-Interorganizational Perspective SJ Gould, AF Grein, DB Lerman PROCEEDINGS OF THE CONFERENCE-AMERICAN ACADEMY OF ADVERTISING, 243-243, 1997 | | 1997 |
| Market interdependence and competitive strategies in global industries: The automobile industry AF Grein New York University, Graduate School of Business Administration, 1994 | | 1994 |
