Bram Roosens - Google Scholar

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201920202021202220234 4 8 7 5

Co-authors

Nathalie DensProfessor of marketing, University of AntwerpVerified email at uantwerpen.be
Annouk Lievens - Full ProfessorUniversiteit AntwerpenVerified email at uantwerpen.be

Bram Roosens

Bram Roosens

Phd, University of Antwerp, Faculty of Applied Economics, Department of Marketing

Verified email at uantwerpen.be - Homepage

marketing co-creation innovation communication


Title Sort by citations Sort by year Sort by title	Cited by Cited by	Year
Quid pro quo: the impact of explicit brand mentions and reciprocity in brand alliance communications B Roosens, N Dens, A Lievens European journal of marketing 53 (2), 320-344, 2019	15	2019
When do social alliances pay off? How the effect on corporate image depends on consumers’ prosocial attitudes B Roosens, N Dens Journal of brand management 26, 195-208, 2019	9	2019
EFFECTS OF PARTNERS’COMMUNICATIONS ON CONSUMER PERCEPTIONS OF JOINT INNOVATION EFFORTS B Roosens, N Dens, A Lievens International Journal of Innovation Management 23 (08), 1940008, 2019	5	2019
How integrating stakeholders' communications about co-created innovations improves consumers' willingness to pay B Roosens, N Dens, A Lievens Marketing in the age of data: EMAC2016, May 24-27, 2016, Oslo, Norway, 1-7, 2016		2016

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Articles 1–4