| Building commitment in buyer–seller relationships: A tie strength perspective MA Stanko, JM Bonner, RJ Calantone Industrial Marketing Management 36 (8), 1094-1103, 2007 | 297 | 2007 |
| Toward a better understanding of crowdfunding, openness and the consequences for innovation MA Stanko, DH Henard Research Policy 46 (4), 784-798, 2017 | 241 | 2017 |
| Drivers of Outsourced Innovation: An Exploratory Study* RJ Calantone, MA Stanko Journal of Product Innovation Management 24 (3), 230-241, 2007 | 228 | 2007 |
| Lead Users and Early Adopters on the Web: The Role of New Technology Product Blogs* C Droge, MA Stanko, WA Pollitte Journal of product innovation management 27 (1), 66-82, 2010 | 200 | 2010 |
| Controversy in innovation outsourcing research: review, synthesis and future directions MA Stanko, RJ Calantone R&d Management 41 (1), 8-20, 2011 | 136 | 2011 |
| Virtual issue editorial: Under the wide umbrella of open innovation MA Stanko, GJ Fisher, M Bogers Journal of Product Innovation Management 34 (4), 543-558, 2017 | 125 | 2017 |
| How crowdfunding influences innovation MA Stanko, DH Henard MIT Sloan Management Review 57 (3), 15, 2016 | 113 | 2016 |
| Toward a theory of remixing in online innovation communities MA Stanko Information Systems Research 27 (4), 773-791, 2016 | 71 | 2016 |
| Speed to market for innovative products: blessing or curse? MA Stanko, FJ Molina‐Castillo, JL Munuera‐Aleman Journal of Product Innovation Management 29 (5), 751-765, 2012 | 70 | 2012 |
| Industry growth and the knowledge spillover regime: Does outsourcing harm innovativeness but help profit? MA Stanko, X Olleros Journal of Business Research 66 (10), 2007-2016, 2013 | 69 | 2013 |
| An assessment of the use of structural equation modeling in international business research GTM Hult, DJ Ketchen, AS Cui, AM Prud’homme, SH Seggie, MA Stanko, ... Research methodology in strategy and management, 2006 | 66 | 2006 |
| Projective customer competence: Projecting future customer needs that drive innovation performance MA Stanko, JM Bonner Industrial marketing management 42 (8), 1255-1265, 2013 | 37 | 2013 |
| Product Quality as a Formative Index: Evaluating an Alternative Measurement Approach* FJ Molina‐Castillo, RJ Calantone, MA Stanko, JL Munuera‐Aleman Journal of Product Innovation Management 30 (2), 380-398, 2013 | 30 | 2013 |
| Demand-side inertia factors and their benefits for innovativeness MA Stanko, JD Bohlmann, FJ Molina-Castillo Journal of the Academy of Marketing Science 41 (6), 649-668, 2013 | 25 | 2013 |
| It won't fit! For innovative products, sometimes that's for the best MA Stanko, FJ Molina‐Castillo, N Harmancioglu Journal of Product Innovation Management 32 (1), 122-137, 2015 | 22 | 2015 |
| Outsourcing innovation M Stanko, J Bohlmann, R Calantone MIT Sloan Management Review 30, 2009 | 13 | 2009 |
| Using Social Media to Connect with Your Most Loyal Customers MA Stanko, BIH Ortega, FJ Molina-Castillo, R Rishika, J Franco Harvard Business Review (HBR.org), 2019 | 5 | 2019 |
| Building an understanding of how winning products emerge when open and proprietary products coexist: Evidence from the RepRap community MA Stanko Creativity and Innovation Management 29 (3), 398-412, 2020 | 4 | 2020 |
| Disentangling the collective motivations for user innovation in a 3D printing community MA Stanko, BJ Allen Technovation 111, 102387, 2022 | 1 | 2022 |
| Brand-generated social media content and its differential impact on loyalty program members BI Hernández-Ortega, MA Stanko, R Rishika, FJ Molina-Castillo, J Franco Journal of the Academy of Marketing Science, 1-20, 2022 | | 2022 |
Roger J CalantoneMichigan State UniversityVerified email at broad.msu.edu
