Michael A. Stanko
Michael A. Stanko
Associate Professor of Innovation & Marketing, NC State University
Verified email at
Cited by
Cited by
Building commitment in buyer–seller relationships: A tie strength perspective
MA Stanko, JM Bonner, RJ Calantone
Industrial Marketing Management 36 (8), 1094-1103, 2007
Toward a better understanding of crowdfunding, openness and the consequences for innovation
MA Stanko, DH Henard
Research Policy 46 (4), 784-798, 2017
Drivers of Outsourced Innovation: An Exploratory Study*
RJ Calantone, MA Stanko
Journal of Product Innovation Management 24 (3), 230-241, 2007
Lead Users and Early Adopters on the Web: The Role of New Technology Product Blogs*
C Droge, MA Stanko, WA Pollitte
Journal of product innovation management 27 (1), 66-82, 2010
Controversy in innovation outsourcing research: review, synthesis and future directions
MA Stanko, RJ Calantone
R&d Management 41 (1), 8-20, 2011
Virtual issue editorial: Under the wide umbrella of open innovation
MA Stanko, GJ Fisher, M Bogers
Journal of Product Innovation Management 34 (4), 543-558, 2017
How crowdfunding influences innovation
MA Stanko, DH Henard
MIT Sloan Management Review 57 (3), 15, 2016
Toward a theory of remixing in online innovation communities
MA Stanko
Information Systems Research 27 (4), 773-791, 2016
Speed to market for innovative products: blessing or curse?
MA Stanko, FJ Molina‐Castillo, JL Munuera‐Aleman
Journal of Product Innovation Management 29 (5), 751-765, 2012
Industry growth and the knowledge spillover regime: Does outsourcing harm innovativeness but help profit?
MA Stanko, X Olleros
Journal of Business Research 66 (10), 2007-2016, 2013
An assessment of the use of structural equation modeling in international business research
GTM Hult, DJ Ketchen, AS Cui, AM Prud’homme, SH Seggie, MA Stanko, ...
Research methodology in strategy and management, 2006
Projective customer competence: Projecting future customer needs that drive innovation performance
MA Stanko, JM Bonner
Industrial marketing management 42 (8), 1255-1265, 2013
Product Quality as a Formative Index: Evaluating an Alternative Measurement Approach*
FJ Molina‐Castillo, RJ Calantone, MA Stanko, JL Munuera‐Aleman
Journal of Product Innovation Management 30 (2), 380-398, 2013
Demand-side inertia factors and their benefits for innovativeness
MA Stanko, JD Bohlmann, FJ Molina-Castillo
Journal of the Academy of Marketing Science 41 (6), 649-668, 2013
It won't fit! For innovative products, sometimes that's for the best
MA Stanko, FJ Molina‐Castillo, N Harmancioglu
Journal of Product Innovation Management 32 (1), 122-137, 2015
Outsourcing innovation
M Stanko, J Bohlmann, R Calantone
MIT Sloan Management Review 30, 2009
Using Social Media to Connect with Your Most Loyal Customers
MA Stanko, BIH Ortega, FJ Molina-Castillo, R Rishika, J Franco
Harvard Business Review (, 2019
Building an understanding of how winning products emerge when open and proprietary products coexist: Evidence from the RepRap community
MA Stanko
Creativity and Innovation Management 29 (3), 398-412, 2020
Disentangling the collective motivations for user innovation in a 3D printing community
MA Stanko, BJ Allen
Technovation 111, 102387, 2022
Brand-generated social media content and its differential impact on loyalty program members
BI Hernández-Ortega, MA Stanko, R Rishika, FJ Molina-Castillo, J Franco
Journal of the Academy of Marketing Science, 1-20, 2022
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