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Freya De Keyzer
Freya De Keyzer
Erasmus University Rotterdam, University of Antwerp and KU Leuven
Verified email at eshcc.eur.nl
Title
Cited by
Cited by
Year
Is this for me? How consumers respond to personalized advertising on social network sites
F De Keyzer, N Dens, P De Pelsmacker
Journal of Interactive Advertising 15 (2), 124-134, 2015
2802015
How and when personalized advertising leads to brand attitude, click, and WOM intention
F De Keyzer, N Dens, P De Pelsmacker
Journal of Advertising 51 (1), 39-56, 2022
762022
Don't be so emotional! How tone of voice and service type affect the relationship between message valence and consumer responses to WOM in social media
F De Keyzer, N Dens, P De Pelsmacker
Online Information Review 41 (7), 905-920, 2017
542017
Which cues influence the perceived usefulness and credibility of an online review? A conjoint analysis
AI Lopes, N Dens, P De Pelsmacker, F De Keyzer
Online Information Review 45 (1), 1-20, 2021
402021
The impact of relational characteristics on consumer responses to word of mouth on social networking sites
F De Keyzer, N Dens, P De Pelsmacker
International Journal of Electronic Commerce 23 (2), 212-243, 2019
302019
Personalized and cued advertising aimed at children
K Daems, F De Keyzer, P De Pelsmacker, I Moons
Young Consumers 20 (2), 2019
222019
Going Too Far? How Consumers Respond to Personalized Advertising from Different Sources
F De Keyzer, G van Noort, S Kruikenmeier
Journal of Electronic Commerce Research 23 (3), 138-159, 2022
182022
Let’s get personal: Which elements elicit perceived personalization in social media advertising?
F De Keyzer, N Dens, P De Pelsmacker
Electronic Commerce Research and Applications 55, 101183, 2022
162022
The processing of native advertising compared to banner advertising: an eye-tracking experiment
F De Keyzer, N Dens, P De Pelsmacker
Electronic Commerce Research 23 (3), 1921-1940, 2023
142023
Branded content and motivations for social media use as drivers of brand outcomes on social media: a cross-cultural study
C Buzeta, F De Keyzer, N Dens, P De Pelsmacker
International Journal of Advertising 43 (4), 637-671, 2024
82024
#ThisIsSustainable: The Effect of Disclosures in Influencer Marketing for Sustainable Food
F De Keyzer
Sustainability 15 (12), 9501, 2023
52023
Personalized advertising on Facebook: The role of perceived relevance, intrusiveness, information control and privacy protection
F De Keyzer, N Dens, P De Pelsmacker
ICORIA 2018: 17th International Conference Brand Communication with Multi …, 2018
52018
Brand Communication on Social Networking Sites
F De Keyzer
Dissertation, University of Antwerp Belgium, 2019
42019
Perspectives: Replication is more than meets the eye
L Bergkvist, F De Keyzer, C Buzeta
International Journal of Advertising 43 (3), 580-599, 2024
22024
Is this for me? How consumers respond to personalized advertising on Facebook
F De Keyzer, P De Pelsmacker, N Dens, M Walrave
Proceedings of the 13th International Conference on Research in Advertising …, 2014
12014
The role of well‐being in consumer's responses to personalized advertising on social media
F De Keyzer, C Buzeta, AI Lopes
Psychology & Marketing, 2024
2024
Creating effective health interventions for youth
F De Keyzer, F Geusens, K Fitzgerald, K Greene, K Beullens
De Gruyter Mouton Handbooks of Communication Science, 2023
2023
Replication Is More Than Meets the Eye
L Bergkvist, F De Keyzer, C Buzeta
2023
# Smokefree-Adolescents’ perceptions of smoking prevention campaigns
F De Keyzer, F Geusens, K Beullens
Etmaal van de Communicatiewetenschap, Location: Brussel, 2022
2022
# Smokefree Developing and testing an active involvement prevention intervention incorporating social media to reduce smoking initiation among adolescents
F De Keyzer, K Beullens, F Geusens
Working group Interpersonal Health Communication, Location: Rotterdam, 2021
2021
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