| Is this for me? How consumers respond to personalized advertising on social network sites F De Keyzer, N Dens, P De Pelsmacker Journal of Interactive Advertising 15 (2), 124-134, 2015 | 247 | 2015 |
| How and when personalized advertising leads to brand attitude, click, and WOM intention F De Keyzer, N Dens, P De Pelsmacker Journal of Advertising 51 (1), 39-56, 2022 | 44 | 2022 |
| Don't be so emotional! How tone of voice and service type affect the relationship between message valence and consumer responses to WOM in social media F De Keyzer, N Dens, P De Pelsmacker Online Information Review 41 (7), 905-920, 2017 | 44 | 2017 |
| Which cues influence the perceived usefulness and credibility of an online review? A conjoint analysis AI Lopes, N Dens, P De Pelsmacker, F De Keyzer Online Information Review 45 (1), 1-20, 2021 | 28 | 2021 |
| The impact of relational characteristics on consumer responses to word of mouth on social networking sites F De Keyzer, N Dens, P De Pelsmacker International Journal of Electronic Commerce 23 (2), 212-243, 2019 | 26 | 2019 |
| Personalized and cued advertising aimed at children K Daems, F De Keyzer, P De Pelsmacker, I Moons Young Consumers 20 (2), 2019 | 19 | 2019 |
| Going Too Far? How Consumers Respond to Personalized Advertising from Different Sources F De Keyzer, G van Noort, S Kruikenmeier Journal of Electronic Commerce Research 23 (3), 138-159, 2022 | 10 | 2022 |
| The processing of native advertising compared to banner advertising: an eye-tracking experiment F De Keyzer, N Dens, P De Pelsmacker Electronic Commerce Research, 1-20, 2021 | 8 | 2021 |
| Personalized advertising on Facebook: The role of perceived relevance, intrusiveness, information control and privacy protection F De Keyzer, N Dens, P De Pelsmacker ICORIA 2018: 17th International Conference Brand Communication with Multi …, 2018 | 5 | 2018 |
| Let’s get personal: Which elements elicit perceived personalization in social media advertising? F De Keyzer, N Dens, P De Pelsmacker Electronic Commerce Research and Applications 55, 101183, 2022 | 3 | 2022 |
| Brand Communication on Social Networking Sites F De Keyzer Dissertation, University of Antwerp Belgium, 2019 | 3 | 2019 |
| Branded content and motivations for social media use as drivers of brand outcomes on social media: a cross-cultural study C Buzeta, F De Keyzer, N Dens, P De Pelsmacker International Journal of Advertising, 1-35, 2023 | 1 | 2023 |
| Is this for me? How consumers respond to personalized advertising on Facebook F De Keyzer, P De Pelsmacker, N Dens, M Walrave Proceedings of the 13th International Conference on Research in Advertising …, 2014 | 1 | 2014 |
| Perspectives: replication is more than meets the eye L Bergkvist, F De Keyzer, C Buzeta International Journal of Advertising, 1-20, 2023 | | 2023 |
| #ThisIsSustainable: The Effect of Disclosures in Influencer Marketing for Sustainable Food F De Keyzer Sustainability 15 (12), 9501, 2023 | | 2023 |
| # Smokefree-Adolescents’ perceptions of smoking prevention campaigns F De Keyzer, F Geusens, K Beullens Etmaal van de Communicatiewetenschap, Location: Brussel, 2022 | | 2022 |
| # Smokefree Developing and testing an active involvement prevention intervention incorporating social media to reduce smoking initiation among adolescents F De Keyzer, K Beullens, F Geusens Working group Interpersonal Health Communication, Location: Rotterdam, 2021 | | 2021 |
| The impact of message valence, tone of voice and service type on consumer responses to eWOM on Facebook F De Keyzer, N Dens, P De Pelsmacker ICORIA 2016: 15th International Conference on Research in Advertising, June …, 2016 | | 2016 |
| The impact of homophily, tie strength and source credibility on consumer responses to eWOM messages on Facebook F De Keyzer, N Dens, P De Pelsmacker Etmaal voor Communicatiewetenschap, 2-3 February 2015, University of Antwerp …, 2015 | | 2015 |
Patrick De PelsmackerUniversity of AntwerpVerified email at uantwerpen.be
