| The impact of cultural symbols and spokesperson identity on attitudes and intentions ASI Lenoir, S Puntoni, A Reed II, PWJ Verlegh International Journal of Research in Marketing 30 (4), 426-428, 2013 | 30 | 2013 |
| Consumer preference for formal address and informal address from warm brands and competent brands E Leung, ASI Lenoir, S Puntoni, SMJ van Osselaer Journal of Consumer Psychology 33 (3), 546-560, 2023 | 14 | 2023 |
| What shall I call thee? the impact of brand personality on consumer response to formal and informal address ASI Lenoir, S Puntoni, SMJ van Osselaer ACR North American Advances, 2014 | 4 | 2014 |
| Are Your Talking to Me? AS Lenoir | 2 | 2015 |
| Consumer responses to ethnic targeted marketing AS Lenoir, S Puntoni RSM Discovery-Management Knowledge 17 (1), 16-17, 2014 | 1 | 2014 |
| Anne-Sophie Lenoir: Ethnic marketing-One size does not fit all AS Lenoir | | 2014 |
| Fun with Words: How Language Affects Consumer Response to Brands and Marketing Communications. ASI Lenoir, S Puntoni Advances in Consumer Research 42, 2014 | | 2014 |
| Generational Status As a Boundary Condition For Minority Targeting Strategies ASI Lenoir, S Puntoni, A Reed II, P Verlegh ACR North American Advances, 2013 | | 2013 |
| Intern. J. of Research in Marketing ASI Lenoir, S Puntoni, A Reed II, PWJ Verlegh | | 2013 |
Peeter VerleghProfessor of Marketing, Vrije Universiteit (VU) AmsterdamПотвърден имейл адрес: vu.nl
