| The firm's management of social interactions D Godes, D Mayzlin, Y Chen, S Das, C Dellarocas, B Pfeiffer, B Libai, ... Marketing letters 16 (3), 415-428, 2005 | 877 | 2005 |
| Affective influences on evaluative processing PM Herr, CM Page, BE Pfeiffer, DF Davis Journal of Consumer Research 38 (5), 833-845, 2012 | 56 | 2012 |
| Effects of construal level on omission detection and multiattribute evaluation BE Pfeiffer, H Deval, FR Kardes, DR Ewing, X Han, ML Cronley Psychology & Marketing 31 (11), 992-1007, 2014 | 36 | 2014 |
| The less the public knows the better? The effects of increased knowledge on celebrity evaluations DM Sanbonmatsu, D Mazur, BE Pfeiffer, FR Kardes, SS Posavac Basic and applied social psychology 34 (6), 499-507, 2012 | 13 | 2012 |
| ve Verlegh, P.,(2005). The Firm‘s Management of Social Interactions D Godes, D Mayzlin, Y Chen, S Das, C Dellarocas, B Pfeiffer, B Libai, ... Marketing Letters 16 (3-4), 415-428, 0 | 10 | |
| Using imagine instructions to induce consumers to generate ad-supporting content DH Silvera, BE Pfeiffer, FR Kardes, A Arsena, RJ Goss Journal of Business Research 67 (7), 1567-1572, 2014 | 9 | 2014 |
| Not too ugly to be tasty: Guiding consumer food inferences for the greater good BE Pfeiffer, A Sundar, H Deval Food Quality and Preference 92, 104218, 2021 | 8 | 2021 |
| Omission detection and inferential adjustment BE Pfeiffer University of Cincinnati, 2008 | 6 | 2008 |
| No product is perfect: The positive influence of acknowledging the negative BE Pfeiffer, H Deval, FR Kardes, ER Hirt, SC Karpen, BM Fennis Thinking & reasoning 20 (4), 500-512, 2014 | 3 | 2014 |
| Omission neglect in consumer psychology FR Kardes, BE Pfeiffer, JR Bechkoff International Journal of Psychology Research 7 (1), 23, 2012 | 3 | 2012 |
| The effect of message credibility, need for cognitive closure, and information sufficiency on thought-induced attitude change BE Pfeiffer, H Deval, DH Silvera, ML Cronley, FR Kardes Marketing Letters, 1-13, 2019 | 2 | 2019 |
| Effects of Confusion on Resistance to Persuasion H Deval, B Pfeiffer, FR Kardes ACR North American Advances, 2010 | 2 | 2010 |
| Getting consumers to generate their own ad content: The impact of imagine instructions on persuasion DH Silvera, FR Kardes, BE Pfeiffer, AR Arsena, RJ Goss College of Business, University of Texas at San Antonio Working Papers, 2013 | 1 | 2013 |
| The Renewal Workshop: Consumer Considerations in a Global Supply Chain A Sundar, WG Pothier, B Pfeiffer, L Lei SAGE Business Cases Originals, 2022 | | 2022 |
| Effects of Construal Level on Omission Detection and Multiattribute Evaluation H Deval, BE Pfeiffer, FR Kardes, DR Ewing, X Han, ML Cronley ACR North American Advances, 2013 | | 2013 |
| Subliminal Prime-To-Behavior Effects H Deval, BE Pfeiffer, FR Kardes ACR North American Advances, 2011 | | 2011 |
| When Do Metacognitive Experiences Matter?: the Different Roles of Ease of Retrieval H Deval, FR Kardes, BE Pfeiffer ACR North American Advances, 2011 | | 2011 |
| Media and consumer psychology. FR Kardes, P Goddard, X Han, BE Pfeiffer Wiley Blackwell, 2011 | | 2011 |
| Advertising Psychology BE Pfeiffer, FR Kardes The Corsini Encyclopedia of Psychology, 1-3, 2010 | | 2010 |
| Imagine Instructions: When Do They Help Or Hurt Persuasion? AR Arsena, RJ Goss, DH Silvera ACR North American Advances, 2010 | | 2010 |
