| Determinants of E-WOM influence: The role of consumers’ internet experience M López, M Sicilia Journal of theoretical and applied electronic commerce research 9 (1), 28-43, 2014 | 233 | 2014 |
| eWOM as source of influence: the impact of participation in eWOM and perceived source trustworthiness on decision making M López, M Sicilia Journal of Interactive Advertising 14 (2), 86-97, 2014 | 123 | 2014 |
| How WOM marketing contributes to new product adoption: Testing competitive communication strategies M López, M Sicilia European Journal of Marketing, 2013 | 102 | 2013 |
| Boca a boca tradicional vs. electrónico. La participación como factor explicativo de la influencia del boca a boca electrónico M López, M Sicilia Revista Española de Investigación de Marketing ESIC 17 (1), 7-38, 2013 | 69 | 2013 |
| Creating identification with brand communities on Twitter: The balance between need for affiliation and need for uniqueness M López, M Sicilia, AA Moyeda-Carabaza Internet Research, 2017 | 62 | 2017 |
| What drives crowdfunding participation? The influence of personal and social traits Y Rodriguez-Ricardo, M Sicilia, M López Spanish Journal of Marketing-ESIC, 2018 | 40 | 2018 |
| The influence of “Facebook friends” on the intention to join brand pages M Palazon, M Sicilia, M Lopez Journal of Product & Brand Management, 2015 | 36 | 2015 |
| Altruism and internal locus of control as determinants of the intention to participate in crowdfunding: the mediating role of trust Y Rodriguez-Ricardo, M Sicilia, M López Journal of theoretical and applied electronic commerce research 14 (3), 1-16, 2019 | 28 | 2019 |
| Marketing en redes sociales M Sicilia, M Palazón, I López, M López ESIC Editorial, 2021 | 21 | 2021 |
| “Click like if you like it”: the effect of directional posts on social network sites M López, M Sicilia, PWJ Verlegh Online Information Review, 2017 | 14 | 2017 |
| WOM marketing in social media M López, M Sicilia, C Hidalgo-Alcázar Advertising in New Formats and Media, 2016 | 12 | 2016 |
| Identificación de líderes de opinión leales en Twitter M LÓPEZ, M SICILIA Cuadernos de Gestión 17 (1), 105-124, 2017 | 10 | 2017 |
| Use of online versus offline information sources by tourists M López, M Sicilia Catalan Journal of Communication & Cultural Studies 3 (2), 273-288, 2011 | 9 | 2011 |
| The impact of e-WOM: Determinants of influence M López, M Sicilia Advances in Advertising Research (Vol. 2), 215-230, 2011 | 8 | 2011 |
| Intentional vs. unintentional influences of social media friends M Sicilia, M Palazón, M López Electronic Commerce Research and Applications 42, 100979, 2020 | 6 | 2020 |
| The role of e-WOM in international communication S Ruiz, M Sicilia, I López, M López Handbook of research on international advertising, 2012 | 6 | 2012 |
| How to motivate opinion leaders to spread e-WoM on social media: monetary vs non-monetary incentives M López, M Sicilia, PWJ Verlegh Journal of Research in Interactive Marketing 16 (1), 154-171, 2022 | 5 | 2022 |
| Brand Pages as a communication tool: A state of the art and a research agenda M Sicilia, M Palazón, M López Advertising in new formats and media, 2016 | 5 | 2016 |
| Estudio omnicanal de las empresas minoristas del sector cosmético en España AM López, M López Redmarka. Revista de Marketing Aplicado 23 (2), 19-41, 2019 | 4 | 2019 |
| How to develop WOM Marketing M López, M Sicilia Electronic Payment Systems for Competitive Advantage in E-Commerce, 30-47, 2014 | 3 | 2014 |
Maria Sicilia (ORCID: 0000-0002-173...Associate Professor, University of Murcia (Spain)Verified email at um.es
