Follow
Manuela López
Manuela López
Verified email at um.es
Title
Cited by
Cited by
Year
Determinants of E-WOM influence: The role of consumers’ internet experience
M López, M Sicilia
Journal of theoretical and applied electronic commerce research 9 (1), 28-43, 2014
2332014
eWOM as source of influence: the impact of participation in eWOM and perceived source trustworthiness on decision making
M López, M Sicilia
Journal of Interactive Advertising 14 (2), 86-97, 2014
1232014
How WOM marketing contributes to new product adoption: Testing competitive communication strategies
M López, M Sicilia
European Journal of Marketing, 2013
1022013
Boca a boca tradicional vs. electrónico. La participación como factor explicativo de la influencia del boca a boca electrónico
M López, M Sicilia
Revista Española de Investigación de Marketing ESIC 17 (1), 7-38, 2013
692013
Creating identification with brand communities on Twitter: The balance between need for affiliation and need for uniqueness
M López, M Sicilia, AA Moyeda-Carabaza
Internet Research, 2017
622017
What drives crowdfunding participation? The influence of personal and social traits
Y Rodriguez-Ricardo, M Sicilia, M López
Spanish Journal of Marketing-ESIC, 2018
402018
The influence of “Facebook friends” on the intention to join brand pages
M Palazon, M Sicilia, M Lopez
Journal of Product & Brand Management, 2015
362015
Altruism and internal locus of control as determinants of the intention to participate in crowdfunding: the mediating role of trust
Y Rodriguez-Ricardo, M Sicilia, M López
Journal of theoretical and applied electronic commerce research 14 (3), 1-16, 2019
282019
Marketing en redes sociales
M Sicilia, M Palazón, I López, M López
ESIC Editorial, 2021
212021
“Click like if you like it”: the effect of directional posts on social network sites
M López, M Sicilia, PWJ Verlegh
Online Information Review, 2017
142017
WOM marketing in social media
M López, M Sicilia, C Hidalgo-Alcázar
Advertising in New Formats and Media, 2016
122016
Identificación de líderes de opinión leales en Twitter
M LÓPEZ, M SICILIA
Cuadernos de Gestión 17 (1), 105-124, 2017
102017
Use of online versus offline information sources by tourists
M López, M Sicilia
Catalan Journal of Communication & Cultural Studies 3 (2), 273-288, 2011
92011
The impact of e-WOM: Determinants of influence
M López, M Sicilia
Advances in Advertising Research (Vol. 2), 215-230, 2011
82011
Intentional vs. unintentional influences of social media friends
M Sicilia, M Palazón, M López
Electronic Commerce Research and Applications 42, 100979, 2020
62020
The role of e-WOM in international communication
S Ruiz, M Sicilia, I López, M López
Handbook of research on international advertising, 2012
62012
How to motivate opinion leaders to spread e-WoM on social media: monetary vs non-monetary incentives
M López, M Sicilia, PWJ Verlegh
Journal of Research in Interactive Marketing 16 (1), 154-171, 2022
52022
Brand Pages as a communication tool: A state of the art and a research agenda
M Sicilia, M Palazón, M López
Advertising in new formats and media, 2016
52016
Estudio omnicanal de las empresas minoristas del sector cosmético en España
AM López, M López
Redmarka. Revista de Marketing Aplicado 23 (2), 19-41, 2019
42019
How to develop WOM Marketing
M López, M Sicilia
Electronic Payment Systems for Competitive Advantage in E-Commerce, 30-47, 2014
32014
The system can't perform the operation now. Try again later.
Articles 1–20