John R. Hauser

Получаване на мой собствен потребителски профил

Позовавания

	Всички	От 2019
Позовавания	35636	7021
h-индекс	66	38
i10-индекс	126	76

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Въз основа на изисквания при финансирането

Съавтори

Glen L. UrbanProfessor MIT Sloan School of ManagementПотвърден имейл адрес: mit.edu
Ely DahanUCLA Medical SchoolПотвърден имейл адрес: ucla.edu
birger WernerfeltJC Penney Professor MIT Sloan, MITПотвърден имейл адрес: mit.edu
Olivier ToubiaGlaubinger Professor of Business, Columbia Business SchoolПотвърден имейл адрес: columbia.edu
Steven ShuganUniversity of FloridaПотвърден имейл адрес: warrington.ufl.edu
Daria DzyaburaProfessor of Marketing, New Economic SchoolПотвърден имейл адрес: nes.ru
Bruce D. WeinbergProfessor of Marketing at Isenberg School of Management, Umass AmherstПотвърден имейл адрес: isenberg.umass.edu
Gui LiberaliErasmus UniversityПотвърден имейл адрес: rsm.nl
Artem TimoshenkoAssociate Professor of Marketing, Northwestern UniversityПотвърден имейл адрес: kellogg.northwestern.edu
Alice TyboutHarold T. Martin Professor of Marketing, Northwestern UniversityПотвърден имейл адрес: kellogg.northwestern.edu
Michael BraunSouthern Methodist UniversityПотвърден имейл адрес: smu.edu
Theodoros EvgeniouINSEADПотвърден имейл адрес: insead.edu
Min DingBard Professor of Marketing, Smeal College of Business, Pennsylvania State UniversityПотвърден имейл адрес: psu.edu
Gerard TellisMarshall School of Business, University of Southern CaliforniaПотвърден имейл адрес: usc.edu
James B. OrlinProfessor, Massachusetts Institute of TechnologyПотвърден имейл адрес: mit.edu
Alex BurnapYale UniversityПотвърден имейл адрес: yale.edu
Pradeep ChintaguntaUniversity of Chicago, Booth School of BusinessПотвърден имейл адрес: chicagobooth.edu
Florian ZettelmeyerProfessor of Marketing, Northwestern UniversityПотвърден имейл адрес: kellogg.northwestern.edu
Michael YeeMIT Lincoln LaboratoryПотвърден имейл адрес: ll.mit.edu
Rosanna GarciaWorcester Polytechnic InstituteПотвърден имейл адрес: wpi.edu

Следене

John R. Hauser

Kirin Professor of Marketing, MIT

Потвърден имейл адрес: mit.edu - Начална страница

Marketing Management Product Development


Заглавие Сортиране по цитати Сортиране по година Сортиране по заглавие	Позовавания Позовавания	Година
The house of quality JR Hauser, D Clausing Harvard Business Review 66 (3), 63-73, 1988	5464	1988
Design and marketing of new products GL Urban Prentice-hall, 1993	3689	1993
The voice of the customer A Griffin, JR Hauser Marketing science 12 (1), 1-27, 1993	3533	1993
Integrating R&D and marketing: A review and analysis of the literature A Griffin, JR Hauser Journal of Product Innovation Management: An International Publication of …, 1996	2250	1996
Research on Innovation: A Review and Agenda for Marketing Science J Hauser, GJ Tellis, A Griffin Marketing science 25 (6), 687-717, 2006	1881	2006
An evaluation cost model of consideration sets JR Hauser, B Wernerfelt Journal of consumer research 16 (4), 393-408, 1990	1610	1990
Patterns of communication among marketing, engineering and manufacturing—A comparison between two new product teams A Griffin, JR Hauser Management science 38 (3), 360-373, 1992	1007	1992
The virtual customer E Dahan, JR Hauser Journal of Product Innovation Management: An International Publication of …, 2002	950	2002
Defensive marketing strategies JR Hauser, SM Shugan Marketing Science 2 (4), 319-360, 1983	787	1983
Premarket forecasting of really-new products GL Urban, BD Weinberg, JR Hauser Journal of marketing 60 (1), 47-60, 1996	636	1996
Customer satisfaction incentives JR Hauser, DI Simester, B Wernerfelt Marketing science 13 (4), 327-350, 1994	605	1994
Identifying customer needs from user-generated content A Timoshenko, JR Hauser Marketing Science 38 (1), 1-20, 2019	568	2019
Testing the accuracy, usefulness, and significance of probabilistic choice models: An information-theoretic approach JR Hauser Operations Research 26 (3), 406-421, 1978	471	1978
Metrics: you are what you measure! J Hauser, G Katz European Management Journal 16 (5), 517-528, 1998	433	1998
Website morphing JR Hauser, GL Urban, G Liberali, M Braun Marketing Science 28 (2), 202-223, 2009	423	2009
Alternative perceptual mapping techniques: Relative accuracy and usefulness JR Hauser, FS Koppelman Journal of marketing Research 16 (4), 495-506, 1979	375	1979
Profit maximizing perceptual positions: An integrated theory for the selection of product features and price JR Hauser, P Simmie Management Science 27 (1), 33-56, 1981	364	1981
Consideration-set heuristics JR Hauser Journal of Business Research 67 (8), 1688-1699, 2014	346	2014
“Listening in” to find and explore new combinations of customer needs GL Urban, JR Hauser Journal of Marketing 68 (2), 72-87, 2004	324	2004
How consumers allocate their time when searching for information JR Hauser, GL Urban, BD Weinberg Journal of Marketing Research 30 (4), 452-466, 1993	322	1993

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