Следене
Qi Wang
Заглавие
Позовавания
Позовавания
Година
Online social interactions: A natural experiment on word of mouth versus observational learning
Y Chen, Q Wang, J Xie
Journal of marketing research 48 (2), 238-254, 2011
10552011
The role of marketing in social media: How online consumer reviews evolve
Y Chen, S Fay, Q Wang
Journal of interactive marketing 25 (2), 85-94, 2011
9622011
Failure to complete cross-border M&As:“to” vs.“from” emerging markets
C Zhou, J Xie, Q Wang
Journal of International Business Studies 47, 1077-1105, 2016
1502016
Should ad spending increase or decrease before a recall announcement? The marketing–finance interface in product-harm crisis management
H Gao, J Xie, Q Wang, KC Wilbur
Journal of Marketing 79 (5), 80-99, 2015
1442015
Marketing implications of online consumer product reviews
Y Chen, S Fay, Q Wang
Business Week 7150, 1-36, 2003
862003
Survival in markets with network effects: Product compatibility and order-of-entry effects
Q Wang, Y Chen, J Xie
Journal of Marketing 74 (4), 1-14, 2010
802010
Does doing good lead to doing better in emerging markets? Stock market responses to the SRI index announcements in Brazil, China, and South Africa
P Zou, Q Wang, J Xie, C Zhou
Journal of the Academy of Marketing Science 48, 966-986, 2020
452020
Will consumers be willing to pay more when your competitors adopt your technology? The impacts of the supporting-firm base in markets with network effects
Q Wang, J Xie
Journal of Marketing 75 (5), 1-17, 2011
452011
MULTIPLE-WINNER AWARD RULES IN ONLINE PROCUREMENT AUCTIONS
Q Wang, J Feng, X Jiang, J Xie
Production and Operations Management, 2019
44*2019
Decomposing Pioneer Survival: Implications for the Order‐of‐Entry Effect
Q Wang, J Xie
Journal of Product Innovation Management 31 (1), 128-143, 2014
102014
Friend or foe? The impact of refurbished products in markets with network effects and standards competition
Y Zheng, Q Wang, CH Park
Journal of Operations Management, 2023
12023
Statistical analysis of firm interdependence using duration data—parametric approach
Y Hsu, Q Wang
Communications in Statistics-Simulation and Computation 46 (2), 1292-1301, 2017
12017
The Impacts of the Supporting-Firm Base in Markets with Network Effects
Q Wang, J Xie
Marketing Science Institute, 2010
12010
When a Strategy for Sustainability is Sustainable: The Impact of Refurbished Products in Markets with Network Effects and Standards Competition (CEIBS Working Paper, No. 017 …
Q Wang, YE Zheng, CH Park
2020
In-App Couponing or Group-Couponing: The Impact of Mobile Marketing Strategies on Branded App Adoption (CEIBS Working Paper, No. 014/2020/MKT)
Q Wang, N Fu, X Wang
2020
Intra-Standard Competition: The Joint Impact of an Installed-User Base and a Supporting-Firm Base in Markets with Network Effects
Q Wang, H Zhao, J Xie
Customer Needs and Solutions 3, 159-174, 2016
2016
Should Ad Spending Increase or Decrease Prior to a Product Recall Announcement?
H Gao, J Xie, Q Wang, KC Wilbur
2014
DO NOT PRINT
Y Chen, Q Wang, J Xie
2010
Chủ đề/Từ khóa: Kinh tế Năm xuất bản: Apr-2011
Q Wang, J Xie
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Статии 1–19