| “Highly recommended!” The content characteristics and perceived usefulness of online consumer reviews LM Willemsen, PC Neijens, F Bronner, JA De Ridder Journal of Computer-Mediated Communication 17 (1), 19-38, 2011 | 556 | 2011 |
| Sponsorship disclosure: Effects of duration on persuasion knowledge and brand responses SC Boerman, EA Van Reijmersdal, PC Neijens Journal of Communication 62 (6), 1047-1064, 2012 | 490 | 2012 |
| The differential impact of statistical and narrative evidence on beliefs, attitude, and intention: A meta-analysis S Zebregs, B van den Putte, P Neijens, A de Graaf Health communication 30 (3), 282-289, 2015 | 308 | 2015 |
| Effects of television brand placement on brand image EA Van Reijmersdal, PC Neijens, EG Smit Psychology & marketing 24 (5), 403-420, 2007 | 305 | 2007 |
| The effects of magazine-induced psychological responses and thematic congruence on memory and attitude toward the ad in a real-life setting M Moorman, PC Neijens, EG Smit Journal of Advertising 31 (4), 27-40, 2002 | 293 | 2002 |
| The infotainment of politics K Brants, P Neijens Political Communication 15 (2), 149-164, 1998 | 270 | 1998 |
| Effects of sponsorship disclosure timing on the processing of sponsored content: A study on the effectiveness of European disclosure regulations SC Boerman, EA Van Reijmersdal, PC Neijens Psychology & Marketing 31 (3), 214-224, 2014 | 261 | 2014 |
| A new branch of advertising: Reviewing factors that influence reactions to product placement E Van Reijmersdal, P Neijens, EG Smit Journal of advertising research 49 (4), 429-449, 2009 | 239 | 2009 |
| Measuring media exposure in a changing communications environment CH De Vreese, P Neijens Communication Methods and Measures 10 (2-3), 69-80, 2016 | 228 | 2016 |
| Using eye tracking to understand the effects of brand placement disclosure types in television programs SC Boerman, EA Van Reijmersdal, PC Neijens Journal of Advertising 44 (3), 196-207, 2015 | 223 | 2015 |
| How much time do you spend online? Understanding and improving the accuracy of self-reported measures of internet use T Araujo, A Wonneberger, P Neijens, C de Vreese Communication Methods and Measures 11 (3), 173-190, 2017 | 210 | 2017 |
| Effects of advertising likeability: A 10-year perspective EG Smit, L Van Meurs, PC Neijens Journal of Advertising Research 46 (1), 73-83, 2006 | 204 | 2006 |
| Getting the word out on Twitter: The role of influentials, information brokers and strong ties in building word-of-mouth for brands T Araujo, P Neijens, R Vliegenthart International Journal of Advertising 36 (3), 496-513, 2017 | 197 | 2017 |
| Readers' reactions to mixtures of advertising and editorial content in magazines E Van Reijmersdal, P Neijens, E Smit Journal of Current Issues & Research in Advertising 27 (2), 39-53, 2005 | 191 | 2005 |
| The ironic effect of source identification on the perceived credibility of online product reviewers LM Willemsen, PC Neijens, F Bronner Journal of Computer-Mediated Communication 18 (1), 16-31, 2012 | 188 | 2012 |
| The relat ion between actual and perceived interactivity HAM Voorveld, PC Neijens, EG Smit Journal of Advertising 40 (2), 77-92, 2011 | 179 | 2011 |
| Try online before you buy: How does shopping with augmented reality affect brand responses and personal data disclosure AR Smink, S Frowijn, EA van Reijmersdal, G van Noort, PC Neijens Electronic Commerce Research and Applications 35, 100854, 2019 | 175 | 2019 |
| Audience experiences of media context and embedded advertising: A comparison of eight media F Bronner, P Neijens International Journal of Market Research 48 (1), 81-100, 2006 | 170 | 2006 |
| How media factors affect audience responses to brand placement E Van Reijmersdal, E Smit, P Neijens International Journal of Advertising 29 (2), 279-301, 2010 | 168 | 2010 |
| Multiparty negotiation support: The role of visualization’s influence on the development of shared mental models RI Swaab, T Postmes, P Neijens, MH Kiers, ACM Dumay Journal of Management Information Systems 19 (1), 129-150, 2002 | 168 | 2002 |
