Maura L. Scott
Maura L. Scott
Drs. Persis E. and Charles E. Rockwood Eminent Scholar in Marketing, Florida State University
Потвърден имейл адрес: fsu.edu - Начална страница
Service Robots Rising: How Humanoid Robots Influence Service Experiences and Elicit Compensatory Consumer Responses
M Mende, ML Scott, J van Doorn, D Grewal, I Shanks
Journal of Marketing Research 56 (4), 535-556, 2019
From nutrients to nurturance: A conceptual introduction to food well-being
LG Block, SA Grier, TL Childers, B Davis, JEJ Ebert, S Kumanyika, ...
Journal of Public Policy & Marketing 30 (1), 5-13, 2011
The effects of reduced food size and package size on the consumption behavior of restrained and unrestrained eaters
ML Scott, SM Nowlis, N Mandel, AC Morales
Journal of Consumer Research 35 (3), 391-405, 2008
“So Cute I Could Eat It Up”: Priming Effects of Cute Products on Indulgent Consumption
GY Nenkov, ML Scott
Journal of Consumer Research 41 (2), 326-341, 2014
Judging the Book By Its Cover? How Consumers Decode Conspicuous Consumption Cues in Buyer-Seller Relationships
ML Scott, M Mende, LE Bolton
Journal of Marketing Research 50 (3), 334–347, 2013
Promoting positive change: Advancing the food well-being paradigm
MG Bublitz, LA Peracchio, AR Andreasen, J Kees, B Kidwell, EG Miller, ...
Journal of Business Research 66 (8), 1211-1218, 2013
Frontline Cyborgs at Your Service: How Human Enhancement Technologies Affect Customer Experiences in Retail, Sales, and Service Settings
D Grewal, M Kroschke, M Mende, AL Roggeveen, ML Scott
Journal of Interactive Marketing 51 (August), 9-25, 2020
Diversity, Equity, and Inclusion (DEI) in the Journal of Consumer Research: A Curation and Research Agenda
Z Arsel, D Crockett, ML Scott
Journal of Consumer Research 48 (5), 920–933, 2022
The Role of Accent Standardness in Message Preference and Recall
AC Morales, ML Scott, EA Yorkston
Journal of Advertising 41 (1), 33-46, 2012
Expanding the Lens of Food Well-Being: An Examination of Contemporary Marketing, Policy, and Practice with an Eye on the Future
ML Scott, B Vallen
Journal of Public Policy & Marketing 38 (2), 127-135, 2019
The COVID-19 Pandemic at the Intersection of Marketing and Public Policy
ML Scott, KD Martin, JL Wiener, PS Ellen, S Burton
Journal of Public Policy & Marketing 39 (3), 257-265, 2020
The Flip Side of Vanity Sizing: How Consumers Respond to and Compensate for Larger than Expected Clothing Sizes
JA Hoegg, ML Scott, A Morales, DW Dahl
Journal of Consumer Psychology 24 (1), 70-78, 2014
Reimagining Marketing Strategy: Driving the Debate on Grand Challenges
K de Ruyter, DI Keeling, K Plangger, M Montecchi, ML Scott, DW Dahl
Journal of the Academy of Marketing Science 50, 13-21, 2022
The Marketing of Love: How Attachment Styles Affect Romantic Consumption Journeys
M Mende, ML Scott, LE Bolton, A Garvey
Journal of the Academy of Marketing Science 47 (2), 255-273, 2019
Activating Consumers for Better Service Coproduction Outcomes through Eustress: The Interplay of Firm-Assigned Workload, Service Literacy, and Organizational Support
M Mende, ML Scott, MJ Bitner, AL Ostrom
Journal of Public Policy & Marketing 36 (1), 137-55, 2017
The Quest for Eating Right: Advancing Food Well-being
MG Bublitz, LA Peracchio, AR Andreasen, J Kees, B Kidwell, EG Miller, ...
Journal of Research for Consumers, 1 - 12, 2011
The Effect of Goal Specificity on Consumer Goal Reengagement
ML Scott, SM Nowlis
Journal of Consumer Research 40 (3), 444-459, 2013
Getting Personal in Public!? How Consumers Respond to Public Personalized Advertising in Retail Stores
N Hess, CM Kelley, ML Scott, M Mende, JH Schumann
Journal of Retailing 96 (3), 344-61, 2020
The Effect of Lifestyle-Based Depletion on Teen Consumer Behavior
DY Montoya, ML Scott
Journal of Public Policy & Marketing 32 (1), 82-96, 2013
May the Force Be with You: Expanding the Scope for Marketing Research as a Force for Good in a Sustainable World
M Mende, ML Scott
Journal of Public Policy & Marketing 40 (2), 116-125, 2021
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