Brian Wansink
Brian Wansink
Former Professor, Cornell Food and Brand Lab
Verified email at - Homepage
Cited by
Cited by
A benefit congruency framework of sales promotion effectiveness
P Chandon, B Wansink, G Laurent
Journal of marketing 64 (4), 65-81, 2000
Asking questions: the definitive guide to questionnaire design--for market research, political polls, and social and health questionnaires
NM Bradburn, S Sudman, B Wansink
John Wiley & Sons, 2004
Mindless eating: Why we eat more than we think
B Wansink
Bantam, 2010
Environmental factors that increase the food intake and consumption volume of unknowing consumers
B Wansink
Annu. Rev. Nutr. 24, 455-479, 2004
Beyond nudges: Tools of a choice architecture
EJ Johnson, SB Shu, BGC Dellaert, C Fox, DG Goldstein, G Häubl, ...
Marketing letters 23, 487-504, 2012
The biasing health halos of fast-food restaurant health claims: lower calorie estimates and higher side-dish consumption intentions
P Chandon, B Wansink
Journal of consumer research 34 (3), 301-314, 2007
Can “low-fat” nutrition labels lead to obesity?
B Wansink, P Chandon
Journal of marketing research 43 (4), 605-617, 2006
The influence of assortment structure on perceived variety and consumption quantities
BE Kahn, B Wansink
Journal of consumer research 30 (4), 519-533, 2004
Can package size accelerate usage volume?
B Wansink
Journal of marketing 60 (3), 1-14, 1996
Bottomless Bowls: Why Visual Cues of Portion Size May Influence Intake**
B Wansink, JE Painter, J North
Obesity research 13 (1), 93-100, 2005
Exploring comfort food preferences across age and gender
B Wansink, MM Cheney, N Chan
Physiology & behavior 79 (4-5), 739-747, 2003
The variety of an assortment
SJ Hoch, ET Bradlow, B Wansink
Marketing Science 18 (4), 527-546, 1999
An anchoring and adjustment model of purchase quantity decisions
B Wansink, RJ Kent, SJ Hoch
Journal of Marketing Research 35 (1), 71-81, 1998
Does food marketing need to make us fat? A review and solutions
P Chandon, B Wansink
Nutrition reviews 70 (10), 571-593, 2012
Bad popcorn in big buckets: portion size can influence intake as much as taste
B Wansink, J Kim
Journal of nutrition education and behavior 37 (5), 242-245, 2005
The influence of incidental affect on consumers’ food intake
N Garg, B Wansink, JJ Inman
Journal of Marketing 71 (1), 194-206, 2007
A note on modeling consumer reactions to a crisis: The case of the mad cow disease
JME Pennings, B Wansink, MTG Meulenberg
International Journal of research in marketing 19 (1), 91-100, 2002
You taste what you see: Do organic labels bias taste perceptions?
WJ Lee, M Shimizu, KM Kniffin, B Wansink
Food Quality and Preference 29 (1), 33-39, 2013
Ice cream illusions: Bowls, spoons, and self-served portion sizes
B Wansink, K Van Ittersum, JE Painter
American journal of preventive medicine 31 (3), 240-243, 2006
Healthy convenience: nudging students toward healthier choices in the lunchroom
AS Hanks, DR Just, LE Smith, B Wansink
Journal of public health 34 (3), 370-376, 2012
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