| The effectiveness of marketing communication and importance of its evaluation in an online environment A Krizanova, G Lăzăroiu, L Gajanova, J Kliestikova, M Nadanyiova, ... Sustainability 11 (24), 7016, 2019 | 302 | 2019 |
| Sustainable brand management of alimentary goods J Majerova, W Sroka, A Krizanova, L Gajanova, G Lazaroiu, ... Sustainability 12 (2), 556, 2020 | 69 | 2020 |
| The use of demographic and psychographic segmentation to creating marketing strategy of brand loyalty L Gajanova, M Nadanyiova, D Moravcikova Scientific annals of economics and business 66 (1), 65-84, 2019 | 65 | 2019 |
| Green marketing as a part of the socially responsible brand’s communication from the aspect of generational stratification M Nadanyiova, L Gajanova, J Majerova Sustainability 12 (17), 7118, 2020 | 61 | 2020 |
| Design of a CRM level and performance measurement model A Krizanova, L Gajanova, M Nadanyiova Sustainability 10 (7), 2567, 2018 | 57 | 2018 |
| Influencer marketing and its impact on consumer lifestyles M Nadanyiova, L Gajanova, J Majerova, L Lizbetinova Forum Scientiae Oeconomia 8 (2), 109-120, 2020 | 51 | 2020 |
| Adoption of delivery apps during the COVID-19 crisis: consumer perceived value, behavioral choices, and purchase intentions K Zvarikova, L Gajanova, M Higgins Journal of Self-Governance and Management Economics 10 (1), 69-81, 2022 | 27 | 2022 |
| The impact of influencers on the decision-making process regarding the purchase of the brand product L Gajanova, J Majerova, M Nadanyiova Business, Management and Economics Engineering 18 (2), 282-293, 2020 | 22 | 2020 |
| Specifics in brand value sources of customers in the banking industry from the psychographic point of view. L Gajanova, M Nadanyiova, G Lazaroiu Central European Business Review 9 (2), 2020 | 20 | 2020 |
| Intrinsic motivation sources as pillars of sustainable internal marketing communication in turbulent post-pandemic times J Majerova, L Gajanova, M Nadanyiova, A Kolnhofer Derecskei Sustainability 13 (16), 8799, 2021 | 15 | 2021 |
| Analysis of internally generated goodwill indicators: a case study of the Slovak republic I Podhorska, L Gajanova, J Kliestikova, GH Popescu Organizacija 52 (4), 271-285, 2019 | 15 | 2019 |
| Digital marketing as a source of competitive advantage: case study of Slovak Republic M Nadanyiova, J Majerova, L Gajanova Marketing i menedžment innovacij, 92-103, 2021 | 10 | 2021 |
| Customer segmentation based on psychographic and demographic aspects as a determinant of customer targeting in the online environment E Nica, L Gajanova, E Kicova Littera Scripta 12 (2), 108-126, 2019 | 10 | 2019 |
| The potential of using Bluetooth-based system as a part of proximity marketing in the Slovak Republic L Gajanova, M Nadanyiova, J Kliestikova, J Olah Marketing and management of innovations, 239-252, 2019 | 10 | 2019 |
| The social recruitment as a new opportunity in the Czech Republic and Slovakia L Gajanova, M Nadanyiova, M Musat, A Bogdan Ekonomicko-manazerske spektrum 14 (1), 65-76, 2020 | 9 | 2020 |
| The brand value and its impact on sales in automotive industry M Nadanyiova, L Gajanova, D Moravcikova, J Olah LOGI–Scientific Journal on Transport and Logistics 10 (1), 41-49, 2019 | 9 | 2019 |
| Retro Marketing–A Phenomenon of Modern Times L Gajanova, V Zdenka Technology transfer: innovative solutions in Social Sciences and Humanities …, 2020 | 8 | 2020 |
| The importance of CSR implementation A Križanová, Ľ Gajanová CBU International Conference Proceedings 4, 515-519, 2016 | 8 | 2016 |
| Determinants of improving the relationship between corporate culture and work performance: Illusion or reality of serial mediation of leadership and work engagement in a crisis … J Michulek, L Gajanova, A Krizanova, M Nadanyiova Frontiers in Psychology 14, 1135199, 2023 | 7 | 2023 |
| The usage of the CSR concept and its communication in Slovak companies in the process of globalization M Nadanyiova, J Majerova, L Gajanova SHS Web of Conferences 91, 01024, 2021 | 7 | 2021 |
