Sankar Sen
Sankar Sen
Baruch College/CUNY
Потвърден имейл адрес: baruch.cuny.edu
Does doing good always lead to doing better? Consumer reactions to corporate social responsibility
S Sen, CB Bhattacharya
Journal of marketing Research 38 (2), 225-243, 2001
Consumer–company identification: A framework for understanding consumers’ relationships with companies
CB Bhattacharya, S Sen
Journal of marketing 67 (2), 76-88, 2003
Doing Better at Doing Good: When, Why, and How Consumers Respond to Corporate Social Initiatives
CB Bhattacharya, S Sen
California Management Review 47 (1), 9 - 24, 2004
Maximizing business returns to corporate social responsibility (CSR): The role of CSR communication
S Du, CB Bhattacharya, S Sen
International journal of management reviews 12 (1), 8-19, 2010
The role of corporate social responsibility in strengthening multiple stakeholder relationships: A field experiment
S Sen, CB Bhattacharya, D Korschun
Journal of the Academy of Marketing science 34 (2), 158-166, 2006
Reaping relational rewards from corporate social responsibility: The role of competitive positioning
S Du, CB Bhattacharya, S Sen
International journal of research in marketing 24 (3), 224-241, 2007
Using corporate social responsibility to win the war for talent
CB Bhattacharya, S Sen, D Korschun
MIT Sloan management review 49 (2), 2008
Strengthening stakeholder–company relationships through mutually beneficial corporate social responsibility initiatives
CB Bhattacharya, D Korschun, S Sen
Journal of Business ethics 85, 257-272, 2009
Why do consumers buy counterfeit luxury brands?
K Wilcox, HM Kim, S Sen
Journal of marketing research 46 (2), 247-259, 2009
Drivers of consumer–brand identification
N Stokburger-Sauer, S Ratneshwar, S Sen
International journal of research in marketing 29 (4), 406-418, 2012
Withholding consumption: A social dilemma perspective on consumer boycotts
S Sen, Z Gürhan-Canli, V Morwitz
Journal of Consumer research 28 (3), 399-417, 2001
Corporate social responsibility and competitive advantage: Overcoming the trust barrier
S Du, CB Bhattacharya, S Sen
Management Science 57 (9), 1528-1545, 2011
Detecting failures of backward induction: Monitoring information search in sequential bargaining
EJ Johnson, C Camerer, S Sen, T Rymon
Journal of economic theory 104 (1), 16-47, 2002
The roles of leadership styles in corporate social responsibility
S Du, V Swaen, A Lindgreen, S Sen
Journal of business ethics 114, 155-169, 2013
Corporate social responsibility: a corporate marketing perspective
D Hildebrand, S Sen, CB Bhattacharya
European journal of marketing 45 (9/10), 1353-1364, 2011
Leveraging corporate responsibility: The stakeholder route to maximizing business and social value
CB Bhattacharya, S Sen, D Korschun
Cambridge University Press, 2011
Cognition and framing in sequential bargaining for gains and losses
CF Camerer, E Johnson, T Rymon, S Sen
Frontiers of game theory 104, 27-47, 1993
Window displays and consumer shopping decisions
S Sen, LG Block, S Chandran
Journal of Retailing and Consumer services 9 (5), 277-290, 2002
Indulgence or self-control: A dual process model of the effect of incidental pride on indulgent choice
K Wilcox, T Kramer, S Sen
Journal of Consumer Research 38 (1), 151-163, 2011
Consumer reactions to CSR: A Brazilian perspective
SW Carvalho, S Sen, M de Oliveira Mota, RC de Lima
Journal of Business Ethics 91, 291-310, 2010
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