| Linking social media marketing activities to revisit intention through brand trust and brand loyalty on the coffee shop facebook pages: Exploring sequential mediation mechanism B Ibrahim, A Aljarah, D Sawaftah Sustainability 13 (4), 2277, 2021 | 155 | 2021 |
| The relationship between viral marketing and consumer purchase intention, the moderator role of brand image and age: Evidence from smartphone users in North Cyprus D Sawaftah, C Calıcıoglu, R Awadallah Management science letters 10 (6), 1307-1320, 2020 | 56 | 2020 |
| The differential impact of user-and firm-generated content on online brand advocacy: customer engagement and brand familiarity matter A Aljarah, D Sawaftah, B Ibrahim, E Lahuerta-Otero European Journal of Innovation Management 27 (4), 1160-1181, 2024 | 27 | 2024 |
| Power brand defense up, my friend! stimulating brand defense through digital content marketing D Sawaftah, A Aljarah, E Lahuerta-Otero Sustainability 13 (18), 10266, 2021 | 23 | 2021 |
| The effectiveness of electronic integrated marketing communications on customer purchase intention of mobile service providers: The mediating role of customer trust D Sawaftah Journal of Sustainable Marketing 1 (1), 47-61, 2020 | 13 | 2020 |
| Power Brand Defense Up, My Friend! Stimulating Brand Defense through Digital Content Marketing. Sustainability, 13 (18), 10266 D Sawaftah, A Aljarah, E Lahuerta-Otero | 5 | 2021 |
| The impact of message appeals through Facebook posts on customers willingness to pay premium: Do environmental concerns and generation matter? ABAD Sawaftah International Journal of Data and Network Science 6, 2022 | | 2022 |
Ahmad ALJARAHAssociate Professor of Marketing, Business Management, Bahçeşehir Cyprus UniversityVerified email at baucyprus.edu.tr
