| We create, we connect, we respect, therefore we are: intellectual, social, and cultural value in online communities M Seraj Journal of Interactive Marketing 26 (4), 209-222, 2012 | 376 | 2012 |
| Social media adoption: A process-based approach A Toker, M Seraj, A Kuscu, R Yavuz, S Koch, C Bisson Journal of Organizational Computing and Electronic Commerce 26 (4), 344-363, 2016 | 21 | 2016 |
| Social network citizenship M Seraj, A Toker Cyber behavior: Concepts, methodologies, tools, and applications, 84-102, 2014 | 10 | 2014 |
| Sharing Turns to Scaring: Explaining Apple Versus Android Brand Community Conflict M Seraj, R Kozinets, A Toker ACR North American Advances, 2015 | 2 | 2015 |
| Social media maturity and social media intention by SMEs in Turkey A Toker, M Seraj, A Kuscu, R Yavuz, S Koch, C Bisson 14th International Marketing Trends Conference, Paris, 2015 | 2 | 2015 |
| Electronic word-of-mouth in social media: it helps or confuses M Seraj Retrieved December 20, 2017, 2011 | 2 | 2011 |
| Are You Involved? Are You Focused?: The Regulatory Fit and Involvement Effects on Advertisement Effectiveness E Merdin, M Seraj Advances in Advertising Research (Vol. IV) The Changing Roles of Advertising …, 2013 | 1 | 2013 |
| EV-İÇİ YİYECEK HAZIRLANMASI DAVRANIŞININ ARKASINDAKİ TÜKETİCİ MOTİVASYONLARININ İNCELENMESİ ŞS ATAKAN, M SERAJ Pazarlama ve Pazarlama Araştırmaları Dergisi 9 (18), 105-133, 2016 | | 2016 |
| Are You Involved? Are You Focused?: The Regulatory Fit and E Merdin, M Seraj Advances in Advertising Research (Vol. IV): The Changing Roles of …, 2013 | | 2013 |
