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Felipe Ruiz-Moreno
Felipe Ruiz-Moreno
Profesor de Marketing - Universidad de Alicante
Verified email at ua.es - Homepage
Title
Cited by
Cited by
Year
Rivalry within strategic groups and consequences for performance: the firm‐size effects
F Mas‐Ruiz, F Ruiz‐Moreno
Strategic Management Journal 32 (12), 1286-1308, 2011
1102011
Asymmetric rivalry between strategic groups: response, speed of response and ex ante vs. ex post competitive interaction in the spanish bank deposit market
FJ Más‐Ruiz, JL Nicolau‐Gonzálbez, F Ruiz‐Moreno
Strategic Management Journal 26 (8), 713-745, 2005
902005
The differentiated effects of CSR actions in the service industry
AB Casado-Díaz, JL Nicolau-Gonzálbez, F Ruiz-Moreno, R Sellers-Rubio
Journal of Services Marketing, 2014
672014
Asymmetric rivalry within and between strategic groups
FJ Mas‐Ruiz, F Ruiz‐Moreno, A Ladrón de Guevara Martínez
Strategic Management Journal 35 (3), 419-439, 2014
612014
Two-stage choice process of FDI: ownership structure and diversification mode
F Ruiz-Moreno, FJ Mas-Ruiz, JL Nicolau-Gonzálbez
Journal of Business Research 60 (7), 795-805, 2007
382007
Foreign expansion strategy and performance
FJ Mas‐Ruiz, JL Nicolau‐Gonzálbez, F Ruiz‐Moreno
International Marketing Review, 2002
272002
Percepción del profesorado y alumnado sobre la docencia en inglés: Aplicación AICLE en la UA
F Sancho-Esper, F Ruíz-Moreno, C Rodríguez-Sánchez, F Turino
Investigación, innovación y enseñanza universitaria: enfoques …, 2016
212016
Estrategias y modalidades de ingreso para competir en mercados internacionales
L Zingone, FR Moreno
Universidad de Alicante, 2014
212014
Industry-specific effect of CSR initiatives: Hotels and airlines
AB Casado-Díaz, JL Nicolau, F Ruiz-Moreno, R Sellers
Kybernetes, 2014
192014
A machine learning approach to segmentation of tourists based on perceived destination sustainability and trustworthiness
GI Penagos-Londoño, C Rodriguez–Sanchez, F Ruiz-Moreno, E Torres
Journal of Destination Marketing & Management 19 (100532), 2021
132021
How strategic groups act competitively within and across markets
FJ Mas‐Ruiz, F Ruiz‐Moreno
Managerial and Decision Economics 38 (7), 1017-1032, 2017
72017
Who performs a stronger response to whom? Detecting individual competitive actions and reactions
JL Nicolau-Gonzálbez, F Ruiz-Moreno
Review of Managerial Science 8 (3), 385-403, 2014
72014
Entrada de la empresa española en mercados exteriores
FR Moreno, FJM Ruiz
Investigaciones Europeas de Dirección y Economía de la Empresa 13 (1), 183-208, 2007
52007
Selling the past. The use of history as a marketing strategy in Spain, 1900-1980
JA Miranda, F Ruiz-Moreno
Business History 64 (3), 491-510, 2022
42022
Identifying dynamics in strategic groups
GI Penagos-Londoño, F Ruiz-Moreno
Journal of Modelling in Management, 2019
42019
Análisis de las estrategias y herramientas del profesorado no nativo para impartir docencia de grado en inglés en Economía y Empresa
C Rodríguez-Sánchez, F Sancho-Esper, AB Casado-Díaz, F Ruiz Moreno, ...
Octaedro, 2018
32018
Docencia en inglés en estudios de grado de la Facultad de Económicas y Empresariales de la UA
F Sancho-Esper, F Turino, F Ruiz Moreno, F Mas-Ruiz, ...
Universidad de Alicante. Instituto de Ciencias de la Educación, 2017
32017
Development of a model of price competition in the Spanish loans market
F Ruiz‐Moreno, A Ladrón‐de‐Guevara, F Mas‐Ruiz
International Journal of Bank Marketing, 2010
32010
Customer perceived integrated marketing communications: A segmentation of the soda market
F Suay-Pérez, GI Penagos-Londoño, L Porcu, F Ruiz-Moreno
Journal of Marketing Communications 28 (4), 448-464, 2022
22022
Online Social Networks and Parliamentary Elections. An International Comparison
A Androniciuc, FR Moreno
Acta Universitatis Danubius. Relationes Internationales 11 (1), 2018
22018
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Articles 1–20