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Juan Manuel Bruno
Juan Manuel Bruno
Professor of Marketing and Marketing Research, Universidad Nacional de Córdoba
Verified email at unc.edu.ar - Homepage
Title
Cited by
Cited by
Year
The impact of perceived CSR on corporate reputation and purchase intention
E Bianchi, JM Bruno, FJ Sarabia-Sanchez
European Journal of Management and Business Economics, 2019
1102019
Conciencia y acciones de consumo responsable en los jóvenes universitarios
E Bianchi, B Carmelé, D Tubaro, JM Bruno
Escritos Contables y de Administración 4 (1), 81-107, 2013
232013
El valor del atributo “sustentable” para la generación Y en las elecciones de compra
EC Bianchi, J Bruno, D Tubaro
SAIMO. Simposio llevado a cabo en el 6to Congreso Latinoamericano de …, 2016
42016
Resistance to Change and Perceived Risk as Determinants of Water-Saving Intention
FJ Sarabia-Sanchez, IP Riquelme, JM Bruno
Sustainability 13 (9), 4677, 2021
22021
Responsabilidad social de las organizaciones (RSO)
N Gorrochategui, V Martins de Oliveira, N Stevenson Palamara, ...
Universidad Autónoma de Chile, 2019
22019
Estudio de la percepción del consumidor sobre la RSE: su influencia en la identificación y en la reputación empresarial
JM Bruno
Universidad Nacional de Córdoba, Facultad de Ciencias Económicas, 2018
22018
CSR practices, identification and corporate reputation
JM Bruno, FJ Sarabia-Sanchez, EC Bianchi
Academia Revista Latinoamericana de Administración, 2020
12020
Peer influence as antecedent of attitude and innovation capacity in ecological behavior
E Bianchi, JM Bruno, C Sánchez
Estudios Gerenciales 35 (152), 283-291, 2019
12019
19th International Congress on Public and Non-Profit Marketing. SUSTAINABILITY: NEW CHALLENGES FOR MARKETING AND SOCIOECONOMIC DEVELOPMENT (SAMPLE)
C Madalina, CE Nicolescu, CE Marinica, D Melas, M Foret, SB Miquel, ...
INTECCA-UNED, 2022
2022
Villavicencio–Banco de Bosques:“Leave your Mark, a Reserve for More Reserves”–Marketing Campaign to Recover Forests from Argentine Chaco
E Bianchi, C Sanchez, JM Bruno
Cause-Related Marketing, 31-44, 2021
2021
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