| The effectiveness of marketing communication and importance of its evaluation in an online environment A Krizanova, G Lăzăroiu, L Gajanova, J Kliestikova, M Nadanyiova, ... Sustainability 11 (24), 7016, 2019 | 302 | 2019 |
| Sustainable brand management of alimentary goods J Majerova, W Sroka, A Krizanova, L Gajanova, G Lazaroiu, ... Sustainability 12 (2), 556, 2020 | 69 | 2020 |
| The use of demographic and psychographic segmentation to creating marketing strategy of brand loyalty L Gajanova, M Nadanyiova, D Moravcikova Scientific annals of economics and business 66 (1), 65-84, 2019 | 65 | 2019 |
| Millennials as a target segment of socially responsible communication within the business strategy M Nadanyiova, S Das Littera Scripta 13 (1), 119-134, 2020 | 64 | 2020 |
| Green marketing as a part of the socially responsible brand’s communication from the aspect of generational stratification M Nadanyiova, L Gajanova, J Majerova Sustainability 12 (17), 7118, 2020 | 61 | 2020 |
| Design of a CRM level and performance measurement model A Krizanova, L Gajanova, M Nadanyiova Sustainability 10 (7), 2567, 2018 | 57 | 2018 |
| Influencer marketing and its impact on consumer lifestyles M Nadanyiova, L Gajanova, J Majerova, L Lizbetinova Forum Scientiae Oeconomia 8 (2), 109-120, 2020 | 51 | 2020 |
| Sensory marketing from the perspective of a support tool for building brand value M Nadanyiova, J Kliestikova, J Kolencik Economics and culture 15 (1), 96-104, 2018 | 47 | 2018 |
| The comparison of the quality of business environment in the countries of Visegrad group M Buno, M Nadanyiova, D Hraskova Procedia Economics and Finance 26, 423-430, 2015 | 45 | 2015 |
| Green marketing and its exploitation in Slovak companies M Nadanyiova, E Kicova, M Rypakova Procedia Economics and Finance 26, 219-226, 2015 | 42 | 2015 |
| Neuromarketing-An opportunity or a threat? M Nadanyiova Komunikácie-vedecké listy Žilinskej univerzity v Žiline 19 (4), 90-94, 2017 | 29 | 2017 |
| The impact of influencers on the decision-making process regarding the purchase of the brand product L Gajanova, J Majerova, M Nadanyiova Business, Management and Economics Engineering 18 (2), 282-293, 2020 | 22 | 2020 |
| Specifics in brand value sources of customers in the banking industry from the psychographic point of view. L Gajanova, M Nadanyiova, G Lazaroiu Central European Business Review 9 (2), 2020 | 20 | 2020 |
| Millennials as a target segment of socially responsible communication within the business strategy. Littera Scripta, 13 (1), 119–134 M Nadanyiova, S Das | 19 | 2020 |
| Corporate social responsibility as a brand value-enhancing tool M Nadanyiova, P Durana Proceedings of the 8th International Scientific Symposium Economy of Eastern …, 2019 | 17 | 2019 |
| The quality mark SK and its impact on the shopping behavior of Slovak consumers M Nadányiová Procedia economics and finance 23, 1509-1514, 2015 | 17 | 2015 |
| Intrinsic motivation sources as pillars of sustainable internal marketing communication in turbulent post-pandemic times J Majerova, L Gajanova, M Nadanyiova, A Kolnhofer Derecskei Sustainability 13 (16), 8799, 2021 | 15 | 2021 |
| The customer satisfaction with services railway company cargo Slovakia as a factor of competitiveness M Nadanyiova 18th International Conference on Transport Means, Transport Means …, 2014 | 14 | 2014 |
| The possibility of introducing the CRM system in railway company Cargo Slovakia M Nadanyiova 17th International Conference on Transport Means, 87-92, 2013 | 11 | 2013 |
| Digital marketing as a source of competitive advantage: case study of Slovak Republic M Nadanyiova, J Majerova, L Gajanova Marketing i menedžment innovacij, 92-103, 2021 | 10 | 2021 |
Lubica GajanovaUniversity of ZilinaVerified email at fpedas.uniza.sk
