| The role of identity salience in the effects of corporate social responsibility on consumer behavior L Marin, S Ruiz, A Rubio Journal of business ethics 84 (1), 65-78, 2009 | 935 | 2009 |
| “I need you too!” Corporate identity attractiveness for consumers and the role of social responsibility L Marin, S Ruiz Journal of business ethics 71 (3), 245-260, 2007 | 782 | 2007 |
| Effects of interactivity in a web site: The moderating effect of need for cognition M Sicilia, S Ruiz, JL Munuera Journal of advertising 34 (3), 31-44, 2005 | 558 | 2005 |
| Relationship outcomes of perceived ethical sales behavior: the customer's perspective S Román, S Ruiz Journal of Business Research 58 (4), 439-445, 2005 | 401 | 2005 |
| The impact of cognitive and/or affective processing styles on consumer response to advertising appeals S Ruiz, M Sicilia Journal of business Research 57 (6), 657-664, 2004 | 285 | 2004 |
| Trade fairs as services: a look at visitors’ objectives in Spain JL Munuera, S Ruiz Journal of Business Research 44 (1), 17-24, 1999 | 215 | 1999 |
| Competitiveness as a strategic outcome of corporate social responsibility L Marín, A Rubio, SR de Maya Corporate social responsibility and environmental management 19 (6), 364-376, 2012 | 188 | 2012 |
| Organic food consumption in Europe: International segmentation based on value system differences SR De Maya, I López-López, JL Munuera Ecological Economics 70 (10), 1767-1775, 2011 | 168 | 2011 |
| The effects of sales training on sales force activity S Román, S Ruiz, JL Munuera European Journal of Marketing, 2002 | 140 | 2002 |
| Attitude Formation Onlin-how the Consumer's need for Cognition Affects the Relationship between Attitude towards the Website and Attitude towards the Brand M Sicilia, S Ruiz, N Reynolds International Journal of Market Research 48 (2), 139-154, 2006 | 125 | 2006 |
| The effects of the amount of information on cognitive responses in online purchasing tasks M Sicilia, S Ruiz Electronic Commerce Research and Applications 9 (2), 183-191, 2010 | 119 | 2010 |
| The role of affiliation, attractiveness and personal connection in consumer‐company identification L Marin, SR de Maya European Journal of Marketing, 2013 | 115 | 2013 |
| Casos de comportamiento del consumidor: Reflexiones para la dirección de marketing S Ruiz de Maya, I Grande Esteban ESIC Editorial, 2013 | 112 | 2013 |
| Comportamientos de compra del consumidor: 29 casos reales I Grande Esteban, S Ruiz de Maya Escuela Superior de Gestión Comercial y Marketing, ESIC, 2006 | 112* | 2006 |
| Explaining website effectiveness: The hedonic–utilitarian dual mediation hypothesis I López, S Ruiz Electronic Commerce Research and Applications 10 (1), 49-58, 2011 | 108 | 2011 |
| Consideration sets in online shopping environments: the effects of search tool and information load JF Parra, S Ruiz Electronic Commerce Research and Applications 8 (5), 252-262, 2009 | 72 | 2009 |
| Las preferencias del consumidor: estudio de su composición a través del análisis conjunto SR De Maya, JLM Alemán Estudios sobre consumo 28, 27-43, 1993 | 71 | 1993 |
| The effect of user-generated content on tourist behavior: the mediating role of destination image MCH Alcázar, MS Piñero, SR de Maya Tourism & Management Studies 10, 158-164, 2014 | 66 | 2014 |
| When sharing consumption emotions with strangers is more satisfying than sharing them with friends I López-López, S Ruiz-de-Maya, L Warlop Journal of Service Research 17 (4), 475-488, 2014 | 65 | 2014 |
| The role of flow in web site effectiveness M Sicilia, S Ruiz Journal of Interactive Advertising 8 (1), 33-44, 2007 | 64 | 2007 |
Jose-Luis Munuera-AlemanProfessor of Marketing .Catedrático de UniversidadVerified email at um.es
