Follow
Salvador Ruiz de Maya
Salvador Ruiz de Maya
Professor of Marketing. Catedrático de Universidad. University of Murcia
Verified email at um.es
Title
Cited by
Cited by
Year
The role of identity salience in the effects of corporate social responsibility on consumer behavior
L Marin, S Ruiz, A Rubio
Journal of business ethics 84 (1), 65-78, 2009
9352009
“I need you too!” Corporate identity attractiveness for consumers and the role of social responsibility
L Marin, S Ruiz
Journal of business ethics 71 (3), 245-260, 2007
7822007
Effects of interactivity in a web site: The moderating effect of need for cognition
M Sicilia, S Ruiz, JL Munuera
Journal of advertising 34 (3), 31-44, 2005
5582005
Relationship outcomes of perceived ethical sales behavior: the customer's perspective
S Román, S Ruiz
Journal of Business Research 58 (4), 439-445, 2005
4012005
The impact of cognitive and/or affective processing styles on consumer response to advertising appeals
S Ruiz, M Sicilia
Journal of business Research 57 (6), 657-664, 2004
2852004
Trade fairs as services: a look at visitors’ objectives in Spain
JL Munuera, S Ruiz
Journal of Business Research 44 (1), 17-24, 1999
2151999
Competitiveness as a strategic outcome of corporate social responsibility
L Marín, A Rubio, SR de Maya
Corporate social responsibility and environmental management 19 (6), 364-376, 2012
1882012
Organic food consumption in Europe: International segmentation based on value system differences
SR De Maya, I López-López, JL Munuera
Ecological Economics 70 (10), 1767-1775, 2011
1682011
The effects of sales training on sales force activity
S Román, S Ruiz, JL Munuera
European Journal of Marketing, 2002
1402002
Attitude Formation Onlin-how the Consumer's need for Cognition Affects the Relationship between Attitude towards the Website and Attitude towards the Brand
M Sicilia, S Ruiz, N Reynolds
International Journal of Market Research 48 (2), 139-154, 2006
1252006
The effects of the amount of information on cognitive responses in online purchasing tasks
M Sicilia, S Ruiz
Electronic Commerce Research and Applications 9 (2), 183-191, 2010
1192010
The role of affiliation, attractiveness and personal connection in consumer‐company identification
L Marin, SR de Maya
European Journal of Marketing, 2013
1152013
Casos de comportamiento del consumidor: Reflexiones para la dirección de marketing
S Ruiz de Maya, I Grande Esteban
ESIC Editorial, 2013
1122013
Comportamientos de compra del consumidor: 29 casos reales
I Grande Esteban, S Ruiz de Maya
Escuela Superior de Gestión Comercial y Marketing, ESIC, 2006
112*2006
Explaining website effectiveness: The hedonic–utilitarian dual mediation hypothesis
I López, S Ruiz
Electronic Commerce Research and Applications 10 (1), 49-58, 2011
1082011
Consideration sets in online shopping environments: the effects of search tool and information load
JF Parra, S Ruiz
Electronic Commerce Research and Applications 8 (5), 252-262, 2009
722009
Las preferencias del consumidor: estudio de su composición a través del análisis conjunto
SR De Maya, JLM Alemán
Estudios sobre consumo 28, 27-43, 1993
711993
The effect of user-generated content on tourist behavior: the mediating role of destination image
MCH Alcázar, MS Piñero, SR de Maya
Tourism & Management Studies 10, 158-164, 2014
662014
When sharing consumption emotions with strangers is more satisfying than sharing them with friends
I López-López, S Ruiz-de-Maya, L Warlop
Journal of Service Research 17 (4), 475-488, 2014
652014
The role of flow in web site effectiveness
M Sicilia, S Ruiz
Journal of Interactive Advertising 8 (1), 33-44, 2007
642007
The system can't perform the operation now. Try again later.
Articles 1–20