Следене
Aleksandra Kovacheva
Aleksandra Kovacheva
SUNY - University at Albany
Потвърден имейл адрес: albany.edu - Начална страница
Заглавие
Позовавания
Позовавания
Година
Whose experience is it, anyway? Psychological ownership and enjoyment of shared experiences
A Kovacheva, C Lamberton
Psychological ownership and consumer behavior, 195-210, 2018
352018
Will he buy a surprise? Gender differences in the purchase of surprise offerings
A Kovacheva, H Nikolova, C Lamberton
Journal of Retailing 98 (4), 667-684, 2022
152022
Time to pay attention to attention: using attention-based process traces to better understand consumer decision-making
M Mormann, T Griffiths, C Janiszewski, JE Russo, A Aribarg, NJS Ashby, ...
Marketing Letters 31, 381-392, 2020
142020
Consumers' response to promotional gifts: The role of gender, transactional value, and reciprocity
A Kovacheva, H Nikolova, C Lamberton
Psychology & Marketing 38 (1), 196-211, 2021
122021
Online engagement with memes and comments about climate change
A Kovacheva, HJD Wiener, I Kareklas, D Muehling
Sustainability 14 (14), 8900, 2022
62022
Shopper Eye-Cue: Understating the In-Store Decision Process With Field Eye-Tracking Data
A Kovacheva, JJ Inman
ACR North American Advances, 2014
52014
The eyes have it: New insights from tracking attention patterns in consumer research
M Mormann, R Pieters, M Wedel, A Kovacheva, JJ Inman, SA Brasel, ...
Advances in Consumer Research 42, 146-149, 2014
42014
Uncertainty marketing tactics: An overview and a unifying framework
A Kovacheva, H Nikolova
Journal of the Academy of Marketing Science 52 (1), 1-22, 2024
32024
Let's speculate about it: When and why consumers want to discuss mystery products
A Kovacheva, HJD Wiener
Journal of Consumer Psychology, 2023
12023
It's Your Experience: Investigating the Effect of Asymmetric Resource Investments on the Enjoyment of Group Consumption Experiences
A Kovacheva, CP Lamberton, E Wu
Available at SSRN 3077120, 2017
12017
Surprise Her but Not Him: Gender Differences in the Valuation and Choice of Positive Surprises
A Kovacheva, H Nikolova, C Lamberton
NA—Advances in Consumer Research 43, 2015
12015
Shopper Eye-Cue: Understanding In-Store Decisions with Eye-Tracking Data
A Kovacheva, JJ Inman
2024
Should it be my party? Consumer roles in joint experiences
A Kovacheva, C Lamberton, E Wu
Marketing Letters, 1-12, 2024
2024
Correction to: Uncertainty marketing tactics: An overview and a unifying framework
A Kovacheva, H Nikolova
Journal of the Academy of Marketing Science 52 (1), 23-23, 2024
2024
Surprise Framework
A Kovacheva, H Nikolova, C Lamberton
OSF, 2019
2019
Let It Go? How Agency and Power Impact the Consumption of Uncertain Products and Group Experiences
AP Kovacheva
University of Pittsburgh, 2017
2017
The Eyes Have It: New Insights From Tracking Attention Patterns in Consumer Research.
A Kovacheva
Advances in Consumer Research 42, 2014
2014
From Eating Healthy to Planned Purchases: Insights into the Interplay Effect of Goals and Planning on Consumer Welfare
M David, K Haws, J Bayuk, J Laran, V Huettl, A Kovacheva, JJ Inman, ...
Advances in Consumer Research 42, 2014
2014
Planned But Not Purchased? a Field Study of Drivers and Consequences of Failed Purchases
V Huettl, A Kovacheva, J Inman
ACR North American Advances, 2014
2014
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