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Mahdi Rajabi
Mahdi Rajabi
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Year
Consumer responses to different degrees of advertising adaptation: the moderating role of national openness to foreign markets
M Rajabi, N Dens, P De Pelsmacker, P Goos
International Journal of Advertising 36 (2), 293-313, 2017
202017
Advertising adaptation versus standardization effectiveness in open and closed markets
M Rajabi, N Dens, P De Pelsmacker
Advances in Advertising Research (Vol. V) Extending the Boundaries of …, 2014
62014
Evaluating environmental awareness, attitude, and performance in post-graduate students of Isfahan University and verifying their views on rural environment challenges
H Barghi, M Najafi, M Rajabi
International Journal of Environmental Policy and Decision Making 2 (3), 179-195, 2017
52017
Cross-cultural experiments on the effectiveness of advertising adaptation
M Rajabi, N Dens, P De Pelsmacker
Antwerp University, 2014
22014
Marketing and Consumer Behavior, Concepts, Methodologies, Tools and Applications. Self-Brand Congruity And Brand Communication
M Rajabi, N Dens, DP Pelsmacker
United States Of America: Business Science Reference, 2015
12015
Attention and Memory Effects of Advertising in an International Context
M Rajabi, N Dens, PD Pelsmacker
The Handbook of International Advertising Research, 313-337, 2014
12014
International Research on Attention and Memory Effects of Advertising
M Rajabi, PD Pelsmacker, N Dens
International Business, not as Usual, 22-38, 2011
12011
The impact of self-identification with global consumer culture on eWOM generation: a test of global consumer culture theory
CR Taylor, M Rajabi, S Rathee, S Zamani
Journal of Marketing Communications, 2023
2023
Self-brand congruity and brand communication
M Rajabi, N Dens, P De Pelsmacker
Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and …, 2015
2015
Cultural power distance and global versus local advertising effects: a cross-cultural investigation in Iran, India and Belgium
M Rajabi, N Dens, P De Pelsmacker
Proceedings of the 42nd European Marketing Academy Conference, Istanbul, Turkey, 2013
2013
Consumer responses to advertising adaptation: the moderating role of national openness to foreign markets
M Rajabi, N Dens, P De Pelsmacker
Proceedings of the 12th International Conference on Research in Advertising …, 2013
2013
Endorser type and brand globalness effects in India: thinking global or act local?
M Rajabi, N Dens, P De Pelsmacker
Proceedings of the 41st European Marketing Academy Conference, Lisboa, Portugal, 2012
2012
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Articles 1–12