Eric Greenleaf
Eric Greenleaf
Professor of Marketing, New York University
Потвърден имейл адрес: stern.nyu.edu - Начална страница
Play as a consumption experience: The roles of emotions, performance, and personality in the enjoyment of games
MB Holbrook, RW Chestnut, TA Oliva, EA Greenleaf
Journal of consumer research 11 (2), 728-739, 1984
Reasons for substantial delay in consumer decision making
EA Greenleaf, DR Lehmann
Journal of Consumer Research 22 (2), 186-199, 1995
Divide and prosper: consumers’ reactions to partitioned prices
VG Morwitz, EA Greenleaf, EJ Johnson
Journal of marketing research 35 (4), 453-463, 1998
Measuring extreme response style
EA Greenleaf
Public Opinion Quarterly 56 (3), 328-351, 1992
The impact of reference price effects on the profitability of price promotions
EA Greenleaf
Marketing science 14 (1), 82-104, 1995
Ratios in proportion: what should the shape of the package be?
P Raghubir, EA Greenleaf
Journal of Marketing 70 (2), 95-107, 2006
Improving rating scale measures by detecting and correcting bias components in some response styles
EA Greenleaf
Journal of Marketing Research 29 (2), 176-188, 1992
The price does not include additional taxes, fees, and surcharges: A review of research on partitioned pricing
EA Greenleaf, EJ Johnson, VG Morwitz, E Shalev
Journal of Consumer Psychology 26 (1), 105-124, 2016
Auctions: Research opportunities in marketing
D Chakravarti, E Greenleaf, A Sinha, A Cheema, JC Cox, D Friedman, ...
Marketing Letters 13 (3), 281-296, 2002
The impact of discrete bidding and bidder aggressiveness on sellers' strategies in open English auctions: Reserves and covert shilling
AR Sinha, EA Greenleaf
Marketing Science 19 (3), 244-265, 2000
Decision and consumption satisfaction: Implications for channel relations
GJ Fitzsimons, EA Greenleaf, DR Lehmann
Marketing Studies Center Working Paper Series 313, 1997
Reserves, regret, and rejoicing in open English auctions
EA Greenleaf
Journal of Consumer Research 31 (2), 264-273, 2004
Economics, psychology, and social dynamics of consumer bidding in auctions
A Cheema, PTL Leszczyc, R Bagchi, RP Bagozzi, JC Cox, UM Dholakia, ...
Marketing Letters 16 (3), 401-413, 2005
Competition between auctions
E Haruvy, PTL Popkowski Leszczyc, O Carare, JC Cox, EA Greenleaf, ...
Marketing Letters 19 (3), 431-448, 2008
Guarantees in auctions: the auction house as negotiator and managerial decision maker
EA Greenleaf, AG Rao, AR Sinha
Management Science 39 (9), 1130-1145, 1993
Using single-neuron recording in marketing: opportunities, challenges, and an application to fear enhancement in communications
M Cerf, E Greenleaf, T Meyvis, VG Morwitz
Journal of Marketing Research 52 (4), 530-545, 2015
Using connoisseurs to predict mass tastes
RM Schindler, MB Holbrook, EA Greenleaf
Marketing Letters 1 (1), 47-54, 1989
Combining buy-in penalties with commissions at auction houses
EA Greenleaf, AR Sinha
Management science 42 (4), 529-540, 1996
Examining medical decision making from a marketing perspective
B Kahn, E Greenleaf, J Irwin, A Isen, I Levin, M Luce, M Pontes, ...
Marketing Letters 8 (3), 361-375, 1997
Special Session Summary Putting the Customer Back Into Customer Relationship Management (Crm)
E Greenleaf, RS Winer
ACR North American Advances, 2002
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