| The effect of online consumer reviews on new product sales G Cui, HK Lui, X Guo International Journal of Electronic Commerce 17 (1), 39-58, 2012 | 832 | 2012 |
| Construal-level mind-sets and the perceived validity of marketing claims S Wright, C Manolis, D Brown, X Guo, J Dinsmore, CYP Chiu, FR Kardes Marketing Letters 23, 253-261, 2012 | 75 | 2012 |
| Online reviews as a driver of new product sales G Cui, H Lui, X Guo 2010 International Conference on Management of e-Commerce and e-Government …, 2010 | 39 | 2010 |
| The impact of online word-of-mouse-Sales of New Products at Amazon. Com G Cui, X Guo International Conference on e-Business 1, 143-150, 2009 | 8 | 2009 |
| The Effects of Depletion, Need for Cognitive Closure, and Attribute Accessibility on Choice Deferral X Guo University of Cincinnati, 2012 | | 2012 |
| RECESSION, FINANCIAL HARDSHIP, AND ETHICAL JUDGMENT: DO TOUGH TIMES BEGET TOUGH JUDGES? J Dinsmore, SA Wright, X Guo, JJ Kellaris Marketing 2011: Delivering Value in Turbulent Times, 139, 2011 | | 2011 |
| The effect of online consumer reviews on new product sales: a study of amazon. com X GUO | | 2008 |
