| Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude M De Veirman, V Cauberghe, L Hudders International journal of advertising 36 (5), 798-828, 2017 | 3501 | 2017 |
| The commercialization of social media stars: a literature review and conceptual framework on the strategic use of social media influencers L Hudders, S De Jans, M De Veirman Social media influencers in strategic communication, 24-67, 2021 | 697 | 2021 |
| How adolescents use social media to cope with feelings of loneliness and anxiety during COVID-19 lockdown V Cauberghe, I Van Wesenbeeck, S De Jans, L Hudders, K Ponnet Cyberpsychology, behavior, and social networking 24 (4), 250-257, 2021 | 660 | 2021 |
| The silver lining of materialism: The impact of luxury consumption on subjective well-being L Hudders, M Pandelaere Journal of happiness studies 13, 411-437, 2012 | 479 | 2012 |
| What is influencer marketing and how does it target children? A review and direction for future research M De Veirman, L Hudders, MR Nelson Frontiers in psychology 10, 498106, 2019 | 447 | 2019 |
| Disclosing sponsored Instagram posts: the role of material connection with the brand and message-sidedness when disclosing covert advertising M De Veirman, L Hudders International journal of advertising 39 (1), 94-130, 2020 | 444 | 2020 |
| The value of influencer marketing for business: A bibliometric analysis and managerial implications G Ye, L Hudders, S De Jans, M De Veirman Journal of advertising 50 (2), 160-178, 2021 | 411 | 2021 |
| Meat morals: relationship between meat consumption consumer attitudes towards human and animal welfare and moral behavior CJS De Backer, L Hudders Meat science 99, 68-74, 2015 | 332 | 2015 |
| How an advertising disclosure alerts young adolescents to sponsored vlogs: The moderating role of a peer-based advertising literacy intervention through an informational vlog S De Jans, V Cauberghe, L Hudders Journal of Advertising 47 (4), 309-325, 2018 | 301 | 2018 |
| Shedding new light on how advertising literacy can affect children's processing of embedded advertising formats: A future research agenda L Hudders, P De Pauw, V Cauberghe, K Panic, B Zarouali, E Rozendaal Journal of advertising 46 (2), 333-349, 2017 | 293 | 2017 |
| Consumer meaning making: The meaning of luxury brands in a democratised luxury world L Hudders, M Pandelaere, P Vyncke International Journal of Market Research 55 (3), 391-412, 2013 | 199 | 2013 |
| How advertising literacy training affect children's responses to television commercials versus advergames L Hudders, V Cauberghe, K Panic International Journal of Advertising 35 (6), 909-931, 2016 | 172* | 2016 |
| From meatless Mondays to meatless Sundays: motivations for meat reduction among vegetarians and semi-vegetarians who mildly or significantly reduce their meat intake CJS De Backer, L Hudders Ecology of Food and Nutrition 53 (6), 639-657, 2014 | 171 | 2014 |
| Materialism: The good, the bad, and the ugly LJ Shrum, TM Lowrey, M Pandelaere, AA Ruvio, E Gentina, P Furchheim, ... Journal of Marketing Management 30 (17-18), 1858-1881, 2014 | 169 | 2014 |
| An experimental study to investigate the impact of image interactivity on the perception of luxury in an online shopping context E Beuckels, L Hudders Journal of Retailing and Consumer Services 33, 135-142, 2016 | 158 | 2016 |
| Why the devil wears Prada: Consumers’ purchase motives for luxuries L Hudders Journal of Brand Management 19, 609-622, 2012 | 158 | 2012 |
| # Sponsored! How the recognition of sponsoring on Instagram posts affects adolescents’ brand evaluations through source evaluations S De Jans, D Van de Sompel, M De Veirman, L Hudders Computers in Human Behavior 109, 106342, 2020 | 157 | 2020 |
| Effects of disclosing influencer marketing in videos: An eye tracking study among children in early adolescence EA Van Reijmersdal, E Rozendaal, L Hudders, I Vanwesenbeeck, ... Journal of Interactive Marketing 49 (1), 94-106, 2020 | 157 | 2020 |
| How to deal with online consumer comments during a crisis? The impact of personalized organizational responses on organizational reputation H Crijns, V Cauberghe, L Hudders, AS Claeys Computers in Human Behavior 75, 619-631, 2017 | 150 | 2017 |
| Product placement in mass media: a review and bibliometric analysis F Guo, G Ye, L Hudders, W Lv, M Li, VG Duffy Journal of Advertising 48 (2), 215-231, 2019 | 139 | 2019 |
Steffi De JansGhent UniversityVerified email at ugent.be
