| Effects of brand anthropomorphism on consumer-brand relationships on social networking site fan pages: The mediating role of social presence T Kim, Y Sung, JH Moon Telematics and Informatics 51, 101406, 2020 | 67 | 2020 |
| Effects of brand name versus empowerment advertising campaign hashtags in branded Instagram posts of luxury versus mass-market brands T Kim, J Phua Journal of Interactive Advertising 20 (2), 95-110, 2020 | 52 | 2020 |
| Getting a little too personal? Positive and negative effects of personalized advertising on online multitaskers JJ Kim, T Kim, BW Wojdynski, H Jun Telematics and Informatics 71, 101831, 2022 | 19 | 2022 |
| Free smiles are worth a lot for social media influencers: The mediating roles of warmth, competence, and admiration T Kim, GL Read Cyberpsychology, Behavior, and Social Networking 24 (2), 135-140, 2021 | 18 | 2021 |
| CEOs’ self-disclosure on Instagram and consumer-brand relationships: the moderating effect of relationship norms T Kim, Y Sung International Journal of Advertising 40 (6), 897-921, 2021 | 17 | 2021 |
| Influencers' smiles work regardless of product and message T Kim, GL Read Marketing Intelligence & Planning 40 (4), 425-440, 2022 | 7 | 2022 |
| Licensing effect of pro-environmental behavior in metaverse H Jin, J Hwang, B Luo, T Kim, Y Sung Cyberpsychology, Behavior, and Social Networking 25 (11), 709-717, 2022 | 6 | 2022 |
| The role of relevancy in native advertising on social media HJ Yoon, Y Huang, T Kim International Journal of Advertising 42 (6), 972-999, 2023 | 1 | 2023 |
| The effectiveness of influencer endorsements for smart technology products: the role of follower number, expertise domain and trust propensity T Kim, HJ Yoon Journal of Product & Brand Management 33 (2), 192-206, 2024 | | 2024 |
| Understanding Factors Affecting Influencer Advertising Effectiveness: The Role of Influencer Type (Micro vs. Mega-influencer), Product Placement, Product Involvement, and … T Kim University of Georgia, 2020 | | 2020 |
| LABEL LITERACY: HOW CONSUMERS ACTUALLY INTERPRET COVERT ADVERTISING DISCLOSURES BW Wojdynski, LM Hudgens, M Primovic, NR Han, T Kim, NJ Evans American Academy of Advertising. Conference. Proceedings (Online), 54-54, 2020 | | 2020 |
| EFFECTS OF SOCIAL COGNITION ON INFLUENCER ADVERTISING: FROM THE PERSPECTIVE OF SCM AND BIAS MAP T Kim, GL Read American Academy of Advertising. Conference. Proceedings (Online), 61-61, 2020 | | 2020 |
| USING HIERARCHY OF EFFECTS AND LC4MP TO INVESTIGATE THE EFFECTS OF PUBLICITY ON ADS FEATURING ATHLETE ENDORSERS GL Read, YI Lee, JJ Kim, Y Seo, S Sun, X Lu, S Brown, T Kim, W Cai, ... American Academy of Advertising. Conference. Proceedings (Online), 14-14, 2020 | | 2020 |
| CEO’S SELF-DISCLOSURE ON SOCIAL MEDIA T Kim, Y Sung Global Fashion Management Conference, 186-186, 2019 | | 2019 |
| THE EFFECTS OF BRAND PERSONIFICATION ON FACEBOOK MARKETING AND THE ROLE OF SOCIAL PRESENCE T Kim, Y Sung, JH Moon Global Fashion Management Conference, 399-399, 2019 | | 2019 |
| THE EFFECTS OF CEOS'SELF-DISCLOSURE ON CONSUMER-BRAND RELATIONSHIPS T Kim, Y Sung American Academy of Advertising. Conference. Proceedings (Online), 195, 2017 | | 2017 |
| I’M Not a Banal Brand But a Real Friend: the Role of Brand Anthropomorphism in Consumer-Brand Relationships T Kim, JH Moon, Y Sung ACR Asia-Pacific Advances, 2015 | | 2015 |
| 53. The Effect of Narcissism on Consumer-Brand Relationships E Lee, T Kim, Y Sung, S Park, HK Lee, M Eo, JW Ryu, C Li, Y Huang, ... Asia-Pacific Advances in Consumer Research 2015, 326, 0 | | |
Yongjun SungProfessor of Psychology, Korea UniversityVerified email at korea.ac.kr
