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Monali Hota
Monali Hota
Assistant Professor of Marketing, IESEG School of Management, Lille Catholic University
Verified email at ieseg.fr
Title
Cited by
Cited by
Year
The relative influence of consumer socialization agents on children and adolescents–examining the past and modeling the future
M Hota, R McGuiggan
ACR European Advances, 2005
562005
Using values and shopping styles to identify fashion apparel segments
FJ Sarabia‐Sanchez, MDDJ Vigaray, M Hota
International journal of retail & distribution management, 2012
522012
Can Public-Service Advertising Change Children’s Nutrition Habits? The Impact of Relevance and Familiarity
M Hota, R Chumpitaz, A Cousin
Journal of Advertising Research, 2010
452010
The impact of visual and child-oriented packaging elements versus information on children’s purchase influence across various age groups
M Hota, K Charry
International Journal of Retail & Distribution Management, 2014
302014
SCHWARTZ VALUES, CONSUMER VALUES AND SEGMENTATION: THE SPANISH FASHION APPAREL CASE
MDDJ Vigaray, M Hota
16*2008
Consumer socialization in childhood and adolescence: Impact of psychological development and family structure
M Hota, F Bartsch
Journal of Business Research 105, 11-20, 2019
152019
A real child in a virtual world: Exploring whether children’s participation in MMORPGs transforms them into virtual retail shoppers
M Hota, M Derbaix
International Journal of Retail & Distribution Management, 2016
82016
Children as actors of tomorrow’s hypermarket experience
MD De-Juan-Vigaray, M Hota
International journal of retail & distribution management, 2019
42019
Case Study 7: Häagen-Dazs China: The Luxury Icing on the Cream
D Newlands, M Hota
Services Marketing Cases in Emerging Markets, 77-88, 2017
22017
Family Size, Structure and Composition: Influence on Development of Children as Consumers
N Challa, A Singh, M Fosado, J Harjani, M Hota
Working Papers Series, 2016
22016
How Can Child Oriented Marketing Induce Lifetime Loyalty in Children
O Bourquin, D Gulic, K Hofer, MDP Osornio, M Hota
Working Paper Series, 2016
12016
A real child in a virtual world: children’s motives for participating in virtual gaming communities
M Hota, M Derbaix
¡ ESEG working series, MKT-01, 2014
12014
The impact of visual and child-oriented packaging elements on children’s purchase influence across various age groups
K Charry, M Hota
International Journal of Retail and Distribution Management 42, 2014
12014
The relative influence of consumer socialisation agents on children and adolescents: the impact of stages of internal development and surrounding cultural context
M Hota
PQDT-Global, 2006
12006
Is Aldersonian theory relevant in today's contexts?-an illustrative case
M Hota, LC Young
Australian and New Zealand Marketing Academy Conference, 2003
12003
Case Study 2: Starbucks Philippines: Brewing a Filipino-American Experience
M Hota, D Newlands
Services Marketing Cases in Emerging Markets, 17-25, 2017
2017
Designing Effective Pro-Nutrition Public Service Announcements for Children: The Impact of Child-Relevance and Campaign Familiarity
M Hota, R Chumpitaz, A Cousin
HAL Post-Print, 2010
2010
Buzz Marketing, Product Placement and Subtle Communication
M Hota, D Newlands
2009
Kids Commercials and Commercial Kids in the Asia Pacific: Whose Responsibility is it Anyway?
M Hota, R McGuiggan
ACR Asia-Pacific Advances, 2006
2006
THE INTERPLAY BETWEEN AGE AND INTIMATE CULTURE OF THE FAMILY IN CHILDREN’S CONSUMER SOCIALISATION
M HOTA, R McGUIGGAN, S GLASER
3rd International Colloquium on Kids and Retailing:“Wellbeing of the child”, 160, 0
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