Luca Cian
Luca Cian
University of Virginia, Darden school of business
Потвърден имейл адрес: darden.virginia.edu - Начална страница
This logo moves me: Dynamic imagery from static images
L Cian, A Krishna, RS Elder
Journal of Marketing Research 51 (2), 184-197, 2014
Sensory aspects of package design
A Krishna, L Cian, NZ Aydınoğlu
Journal of Retailing 93 (1), 43-54, 2017
Artificial Intelligence in Utilitarian vs. Hedonic Contexts: The “Word-of-Machine” Effect
C Longoni, L Cian
Journal of Marketing, 0022242920957347, 2020
The power of sensory marketing in advertising
A Krishna, L Cian, T Sokolova
Current Opinion in Psychology 10, 142-147, 2016
National identity predicts public health support during a global pandemic
Nature Communications 13 (517), 1-14, 2022
Positioning Rationality and Emotion: Rationality Is Up and Emotion Is Down
L Cian, A Krishna, N Schwarz
Journal of Consumer Research 42 (4), 632-65, 2015
Under the reputation umbrella: An integrative and multidisciplinary review for corporate image, projected image, construed image, organizational identity, and organizational …
L Cian, S Cervai
Corporate Communications: An International Journal 19 (2), 182-199, 2014
A sign of things to come: behavioral change through dynamic iconography
L Cian, A Krishna, RS Elder
Journal of Consumer Research 41 (6), 1426-1446, 2015
Verticality and conceptual metaphors: A systematic review
L Cian
Journal of the Association for Consumer Research 2 (4), 444-459, 2017
How to measure brand image: a reasoned review
L Cian
The Marketing Review 11 (2), 165-187, 2011
Show me the product, show me the model: Effect of picture type on attitudes toward advertising
NZ Aydınoğlu, L Cian
Journal of Consumer Psychology 24 (4), 506-519, 2014
Advertising a Desired Change: When Process Simulation Fosters (vs. Hinders) Credibility and Persuasion
L Cian, C Longoni, A Krishna
Journal of Marketing Research, 2020
News from Generative Artificial Intelligence Is Believed Less
C Longoni, A Fradkin, L Cian, G Pennycook
Proceedings of 2022 ACM Conference on Fairness, Accountability, and …, 2022
Collaborative Art: A Transformational Force within Communities
MG Bublitz, T Rank-Christman, L Cian, X Cortada, A Madzharov, ...
Journal of the Association for Consumer Research 4 (4), 313-331, 2019
Social and moral psychology of COVID-19 across 69 countries
F Azevedo, T Pavlović, GG do Rêgo, FC Ay, B Gjoneska, TW Etienne, ...
Scientific Data, 2023
Algorithmic Transference: People Overgeneralize Failures of AI in the Government
C Longoni, L Cian, E Kyung
Journal of Marketing Research, 2022
Assessing the quality of the learning outcome in vocational education: the Expero model
S Cervai, L Cian, A Berlanga, M Borelli, T Kekäle
Journal of Workplace Learning, 2013
The Multi‐Sensory Sort (MuSeS) A new projective technique to investigate and improve the brand image
L Cian, S Cervai
Qualitative Market Research: An International Journal 14 (2), 138-159, 2011
Predicting attitudinal and behavioral responses to COVID-19 pandemic using machine learning
T Pavlović, F Azevedo, K De, JC Riaño-Moreno, M Maglić, T Gkinopoulos, ...
PNAS nexus 1 (3), pgac093, 2022
A comparative analysis of print advertising applying the two main plastic semiotics schools: Barthes' and Greimas'
L Cian
Semiotica 2012 (190), 57-79, 2012
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