| Artificial Intelligence in Utilitarian vs. Hedonic Contexts: The “Word-of-Machine” Effect C Longoni, L Cian Journal of Marketing, 0022242920957347, 2020 | 400 | 2020 |
| This logo moves me: Dynamic imagery from static images L Cian, A Krishna, RS Elder Journal of Marketing Research 51 (2), 184-197, 2014 | 370 | 2014 |
| Sensory aspects of package design A Krishna, L Cian, NZ Aydınoğlu Journal of Retailing 93 (1), 43-54, 2017 | 355 | 2017 |
| The power of sensory marketing in advertising A Krishna, L Cian, T Sokolova Current Opinion in Psychology 10, 142-147, 2016 | 316 | 2016 |
| National identity predicts public health support during a global pandemic Nature Communications 13 (517), 1-14, 2022 | 305* | 2022 |
| Positioning Rationality and Emotion: Rationality Is Up and Emotion Is Down L Cian, A Krishna, N Schwarz Journal of Consumer Research 42 (4), 632-65, 2015 | 121 | 2015 |
| Under the reputation umbrella: An integrative and multidisciplinary review for corporate image, projected image, construed image, organizational identity, and organizational … L Cian, S Cervai Corporate Communications: An International Journal 19 (2), 182-199, 2014 | 119 | 2014 |
| A sign of things to come: behavioral change through dynamic iconography L Cian, A Krishna, RS Elder Journal of Consumer Research 41 (6), 1426-1446, 2015 | 117 | 2015 |
| Verticality and conceptual metaphors: A systematic review L Cian Journal of the Association for Consumer Research 2 (4), 444-459, 2017 | 95 | 2017 |
| How to measure brand image: a reasoned review L Cian The Marketing Review 11 (2), 165-187, 2011 | 91 | 2011 |
| Show me the product, show me the model: Effect of picture type on attitudes toward advertising NZ Aydınoğlu, L Cian Journal of Consumer Psychology 24 (4), 506-519, 2014 | 88 | 2014 |
| News from Generative Artificial Intelligence Is Believed Less C Longoni, A Fradkin, L Cian, G Pennycook Proceedings of 2022 ACM Conference on Fairness, Accountability, and …, 2022 | 72 | 2022 |
| Algorithmic Transference: People Overgeneralize Failures of AI in the Government C Longoni, L Cian, E Kyung Journal of Marketing Research, 2022 | 49 | 2022 |
| Social and moral psychology of COVID-19 across 69 countries F Azevedo, T Pavlović, GG do Rêgo, FC Ay, B Gjoneska, TW Etienne, ... Scientific Data, 2023 | 46 | 2023 |
| Advertising a Desired Change: When Process Simulation Fosters (vs. Hinders) Credibility and Persuasion L Cian, C Longoni, A Krishna Journal of Marketing Research, 2020 | 44 | 2020 |
| Collaborative Art: A Transformational Force within Communities MG Bublitz, T Rank-Christman, L Cian, X Cortada, A Madzharov, ... Journal of the Association for Consumer Research 4 (4), 313-331, 2019 | 44 | 2019 |
| The Multi‐Sensory Sort (MuSeS) A new projective technique to investigate and improve the brand image L Cian, S Cervai Qualitative Market Research: An International Journal 14 (2), 138-159, 2011 | 37 | 2011 |
| Predicting attitudinal and behavioral responses to COVID-19 pandemic using machine learning T Pavlović, F Azevedo, K De, JC Riaño-Moreno, M Maglić, T Gkinopoulos, ... PNAS nexus 1 (3), pgac093, 2022 | 33 | 2022 |
| Assessing the quality of the learning outcome in vocational education: the Expero model S Cervai, L Cian, A Berlanga, M Borelli, T Kekäle Journal of Workplace Learning, 2013 | 33 | 2013 |
| Addressing Climate Change with Behavioral Science: A Global Intervention Tournament in 63 Countries M Vlasceanu, KC Doell, L Cian, J Van Bavel Science Advances, 2023 | 28 | 2023 |
Aradhna KrishnaDwight F. Benton Professor of Marketing, University of Michigan, Ann ArborПотвърден имейл адрес: umich.edu
