Michael Tsiros
Customer experience creation: Determinants, dynamics and management strategies
PC Verhoef, KN Lemon, A Parasuraman, A Roggeveen, M Tsiros, ...
Journal of retailing 85 (1), 31-41, 2009
Attribute-level performance, satisfaction, and behavioral intentions over time: a consumption-system approach
V Mittal, P Kumar, M Tsiros
Journal of Marketing 63 (2), 88-101, 1999
Regret: A model of its antecedents and consequences in consumer decision making
M Tsiros, V Mittal
Journal of consumer Research 26 (4), 401-417, 2000
The effect of expiration dates and perceived risk on purchasing behavior in grocery store perishable categories
M Tsiros, CM Heilman
Journal of marketing 69 (2), 114-129, 2005
The role of attributions in customer satisfaction: A reexamination
M Tsiros, V Mittal, WT Ross Jr
Journal of consumer research 31 (2), 476-483, 2004
Understanding the co-creation effect: when does collaborating with customers provide a lift to service recovery?
AL Roggeveen, M Tsiros, D Grewal
Journal of the Academy of Marketing Science 40, 771-790, 2012
The effect of compensation on repurchase intentions in service recovery
D Grewal, AL Roggeveen, M Tsiros
Journal of retailing 84 (4), 424-434, 2008
Measuring service quality: a systems approach
RL Johnson, M Tsiros, RA Lancioni
Journal of services marketing 9 (5), 6-19, 1995
When more is less: The impact of base value neglect on consumer preferences for bonus packs over price discounts
H Chen, H Marmorstein, M Tsiros, AR Rao
Journal of Marketing 76 (4), 64-77, 2012
Effect of regret on post-choice valuation: The case of more than two alternatives
M Tsiros
Organizational behavior and human decision processes 76 (1), 48-69, 1998
An investigation of the effectiveness of uncertainty in marketing promotions involving free gifts
J Laran, M Tsiros
Journal of Marketing 77 (2), 112-123, 2013
Effects of expiration date-based pricing on brand image perceptions
A Theotokis, K Pramatari, M Tsiros
Journal of Retailing 88 (1), 72-87, 2012
Ending a price promotion: retracting it in one step or phasing it out gradually
M Tsiros, DM Hardesty
Journal of marketing 74 (1), 49-64, 2010
The contingent nature of the symbolic associations of visual design elements: The case of brand logo frames
TM Fajardo, J Zhang, M Tsiros
Journal of consumer research 43 (4), 549-566, 2016
The role of issue valence and issue capability in determining effort investment
V Mittal, WT Ross Jr, M Tsiros
Journal of Marketing Research 39 (4), 455-468, 2002
Releasing the regret lock: Consumer response to new alternatives after a sale
M Tsiros
Journal of Consumer Research 35 (6), 1039-1059, 2009
How commitment influences the termination of B2B exchange relationships
M Tsiros, WT Ross Jr, V Mittal
Journal of Service Research 11 (3), 263-276, 2009
Retailer marketing communications in the digital age: getting the right message to the right shopper at the right time
D Villanova, AV Bodapati, NM Puccinelli, M Tsiros, RC Goodstein, ...
Journal of Retailing 97 (1), 116-132, 2021
Does country of origin transfer between brands?
V Mittal, M Tsiros
ACR North American Advances, 1995
Lowering the minimum donation amount increases consumer purchase likelihood of products associated with cause-related marketing campaigns
M Tsiros, C Irmak
Journal of Marketing Research 57 (4), 755-770, 2020
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